CHAPTER III / PERFECTIONISTS
PERFECTION • COMPULSIVE • DISORDER
068 /
069
ARKETIPO • FIRENZE
What do you do and how long have you been working
with Arketipo?
Almost fifteen years. My job, currently, is looking at product
acquisitions, productions and wider business goals that as a
team we have set ourselves moving forward.
What is Arketipo for you?
We’re bringing products and ideas by people who know
precisely what they’re doing, to a market that is looking
for something unique, original and designed to the highest
standards. Arketipo’s mission is to bring experiences and I
think what we’re doing is fulfilling those ‘needs and wants’
to the market.
When thinking about your craft, what do you obsess
about?
I’m obsessed with always bettering the way we do things.
Finding new ways, new paths and working with people
to push the envelope in how we deliver, especially in the
production of an item.
What is an excellent product made of?
Our objective is to make an ‘excellent’ product based on
design, originality, research and material quality with
however a caveat; bringing the experience and knowledge
of the artisan in the production process.
How do you achieve perfection?
Trying to achieve perfection is nearly impossible as much
as it is subjective, but I think perfection is nearly achieved
based on the customer reaction, that says more than any
other observation.
«...but perseverance,
passion and one crazy
idea could get you
pretty close»
