CHAPTER IV / RITUALS
PERFECTION • COMPULSIVE • DISORDER
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ARKETIPO • FIRENZE
On average we spend more than 9 hours a day sat down.
That’s a total of 18 years of our lifetime, that’s a lot of
Netflix, possibly some chill, definitely a lot of living; so
why would you want to do that on the most uncomfortable
furniture?
Foam plays the vital role in the construction and comfort of
our products. Unlike our feather and down, where a degree
in ornithology may help, foam is a different beast. It’s more
like the safety testing of a motor vehicle than a foray into
clinically cataloging plumage. We don’t do the later.
The keyword here is impact. We spend the time assessing
the impact our bodies make in furniture; our engineers
design solutions, our craftsman develop the material to deal
with it.
Whether you slump, slouch, sit rigid or melt into your
furniture, ours is designed to cope.
We test, we craft, we build and we test again. Our foam is
multicoloured to distinguish density; it allows us to more
easily assemble furniture to the clients needs and taste. We
craft shapes and lines that blend into whole of the furniture
line and, we test. We test how well it works, how it fits
in with our product line and how we can make it better,
stronger, more durable, more comfortable.
Living on the couch has never been easier, you just need
to understand a little more about the thing that makes it
so easy.
All the various levels of density and
comfort defined by their colours.
«The keyword here is impact»
