CHAPTER IV / RITUALS
PERFECTION • COMPULSIVE • DISORDER
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ARKETIPO • FIRENZE
You can spend your life searching for perfection, some find
it doing the mundane, others, whilst making a sandwich;
is there such a thing then as perfection? Perfection is
subjective, it’s a way of thinking, it’s not as much tangible
as it is an idea, but ideas lead to opportunities, and that’s
what creating the perfect product provides. An opportunity
to discover a moment of perfection.
The perfect product is a chase; if it were a bike ride,
it would be all the Giro D’Italia’s combined and still no
concrete winner, but there are moments, elements which
make the chase a momentary frame in the pursuit of a
perfect product.
Moments. Moments puncture the creative process. They
make it possible in part, but they help form the chase for
perfection. Our concepts are built on moments. Creative
minds like that of Giuseppe Viganó or Mauro Lipparini
have been instrumental, together with Adriano Piazzesi
they capture these moments in their creative visions. Their
vision has captured the Arketipo way for countless years.
The chase is far from complete, it’s a process. We go to
our engineers who construct the pursuit of perfection.
A technical drawing, a 3D model, a prototype, several
prototypes, all tested at the same time, and then, only then,
do we appreciate that we are in the midst of the pursuit. We
test, we seek, we draw from the knowledge. We ask, is
this feasible? Is this the perfect product?
From our CEO to our collaborators, our business knows
that this, is what the pursuit of the perfect product should
look like.
After choosing the product from the chosen
range, we redesign the furniture with the
correct measurements adapted for maximum
comfort and design.
The next step is a careful and considered
choice in material selection.
