CHAPTER III / PERFECTIONISTS
PERFECTION • COMPULSIVE • DISORDER
076 /
077
ARKETIPO • FIRENZE
What is an excellent product made of?
Products don’t make themselves yet it is essential that
internal stakeholders understand the limits we go to as a
business and as a family to make our products unique. This
book is another way of showing our team those efforts, the
work that everyone does to render us who we are.
How do you achieve perfection?
Working hard, never losing focus and really believing in
your own and your colleagues work.
In order to discover where we can go, where we can push
our creative limits, we must experiment. Experimenting
means opening ourselves to new.
So, what is new? New is an idea. It's a foundation to what
we cherish and what we crave. It's design that advances, but
makes us feel like we already know it.
New is research and patience, new is what we had but more
in different ways, new is finding inspiration in everything
and making it ours.
What do you do and how long have you been working
with Arketipo?
Twenty years. Our products are pushing boundaries,
disrupting the interior furniture business, my job is to give
it a platform, both internally and externally.
What is Arketipo for you?
It’s a business that never stops innovating yet, it's a business
that isn’t scared to look at what makes us unique; we’re a
family. I’ve worked with people that are passionate about
their craft every single day it means we never stop learning,
never stop growing. It’s a beating pulse that runs through
this business.
When thinking about your craft, what do you obsess
about?
How to make products stand out and tell their own story.
Materials and colours do this for me. I can’t stop learning and
understanding what makes a different thread combination
work compared to another. Now, we can choose our own
bespoke colour combinations, how can I not obsess over the
possibilities this brings?
«It's the number
of options and the
deliberate choice to
treat everything like a
custom project»
