CHAPTER III / PERFECTIONISTS
PERFECTION • COMPULSIVE • DISORDER
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065
ARKETIPO • FIRENZE
What do you do and how long have you been working with
Arketipo?
In the last decade I have been responsible in developing the
products, from the sketch stage through to thinking about
materials, possible developments and how they all combine to
make a product that we can call an Arketipo product. Thinking
about how we can do things better and managing the team to
think about new challenges is a cornerstone of what I do.
What is Arketipo for you?
Ours is a business that plays with emotive connections, we are
possibly best perceived as the classic corner shop tailor with
a difference; we must make you curious enough to enter and
fascinated by what you see and find.
When thinking about your craft, what do you obsess about?
Details. The absence of detail is sometimes detail in itself, and
there is no diktat to the process. It’s something you feel, you see,
you breathe, you live.
What is an excellent product made of?
There are so many components to the ‘perfect’ product. An
original design and the best materials are tangible, they make
sense to our literal universe and space. The intangible, things like
comfort and modality, they too occupy a space in overall finish.
A mixture of colour, shades, light reflections and emotional
connections to the product make the difference. When we pull
this together, we know we’ve made an excellent product and
that we’ve done our job.
How do you achieve perfection?
Perfection is boring. We should be excited by the chase, not
the goal, only then can you view the product with different
eyes, another point of view. Perfection can then not exist in
the real world, we can get close and that is satisfaction for
me, but seeing the signs of a truly handmade creation tells
you a greater story than the final product ever will.
«The signs of a truly
handmade creation
tell you a greater story
than the final product
ever will»
