CHAPTER II / MASTERS OF MINDFULNESS
PERFECTION • COMPULSIVE • DISORDER
028 /
029
ARKETIPO • FIRENZE
Loft is a groundbreaking idea about movement and
relaxation that fits the mould of the modern living
environment, an iconic design that is another brain child
of Adriano Piazzesi.
We understand what space is; it’s a choice. We can choose
to fill the space with ideas or products, but what if we did
something showcased how we can engineer space and
engineer an idea.
“I thought it would have been a failure, instead, in this case
the company had the courage to do it: a purely geometric
form, which is articulated through a simple movement. It
seems incredible to me... Why, I wonder, who do you sell
them to? A sofa like Loft really requires a large room with
space to feel comfort around, otherwise it suffocates... ".
It is however the art of the simple that spurs Adriano. “I’ve
always believed great works can be something like a
poem written with a limited vocabulary. Simplicity need
not hinder, but elevate.”
His vision was clear to see for a lot of years with the
company; he pioneered what it meant to create something
different with design and upholster, a simplicity garnered by
big creative visions. Like Flexa.
A chaise-longue that fascinates and captivates through the
insistence of rare memories and of Galilean astrolabes -
filtered, perhaps, by reminiscing of Kandiskian rather than
the high tech structures that were around at the time, or for
future use.
Piazzesi elevated design by connecting worlds, time and
influences of every corner imaginable. He could have
been a writer, a poet or a performer, but his calling was
design. It was our privilege to have created with him.
«Simplicity need not hinder, but elevate»
Flexa, chaise-longue 1987
design by A.Piazzesi.
