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You would wonder where a utopian environment in your daily life
could be found. Claiming the realisation or materialisation of utopia in
common situations is rather subjective concept that is dishonest to its
definition. Paradoxically visualising it, is indeed possible, as long as it
exclusively remains an embodied and imaginative concept.
We created the Utopia notion within the world of design to highlight the
relevance of inspiration. Because, what’s designing really like? Projecting
your ideas straight on a piece of paper at the studio would be the easy
approach. But here, we want to show the other side of inspiration. That
inspiration that invades you when you least expect it, or that inspiration
you get from dreams in an unknown world.
AN EMBODIED CONCEPT
GROËL’S DESIGN
