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GROËL'S MAGAZINE
Is Groël sustainable?
CARLOS TORREGROSSA
We are the leading brand investing in ecologic technology.
We maintain an environmentally sustainable production model
because we do not conceive product or design quality without
sustainability. Groël complies with the actual European
environmental legislation and as well with the Sustainable
Development Goals set for 2030. Nonetheless, our definition
of sustainability is deeper than this comprising a wider spectrum
with more values.
As Roberto Monti claims, “a brand with healthy values must
operate with environmental responsibility, product quality
and people’s wellbeing at its heart, being the employees, suppliers
or clients”. At Groël, we agree with this statement in every aspect
from people sustainability to product sustainability. We value
our people to the highest standard and we like building a solid
team because without every single one of us, this project
would not be possible.
Moreover, it is important to highlight the bond between
sustainable and timeless concepts to talk about product sus-
tainability. For us, it’s unimaginable to design products only
for the sake of fast fashion and trends that quickly decay,
requiring an unsustainable manufacturing approach. This
is why we dedicate so much time, creativity and thought to
every single one of our creations. Sustainability is having a
sustainable design by all means: a timeless aesthetic design,
environmentally friendly production steps and shipping system,
and an end product with a long life.
When creating products, we need to think of models that look
contemporary yet at the same time inspired by the past. This is
an ambitious path that may not always be practicable, but we try
to guide our clients to choose spatial and furnishing solutions
that they will never tire of as time passes. It is important to believe
in the timeless concept just as we believe in sustainability since
they go hand in hand. This is the basis of everything in Groël.
GROËL WORLD WIDE
