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infamous font for designers, however at that time it did blow everything
up. After developing more of my identity in the market I decided to represent
it better. Hence, I completely changed the philosophy behind the logo. I
wanted to express elegance and design, but without losing originality. This
is when I selected the Century Gothic font and decided to put the whole
logo in lower-case. This font enhances the height of lower-case characters
and is reasonably purely geometric design closely based on the circle and
square. It also has less variation in stroke width than fonts designed for
small sizes tend to show and a relatively slender design in its default weight.
Lastly, the most recent modification of the logo was separating the œ
which in French œ is called “e dans l'o” [ə dɑ̃ lo], which literally means e
in the o and removing the bold in it to give minimalism to the logo.
GROËL'S MAGAZINE
Why did you create Groël?
DANIEL TORREGROSSA
I was and still am a person with a very clear vision on how to do things
in order to obtain the best possible result. I was seeing clear gaps in the
handle industry in Spain. The designs and finishes were traditional and
hadn't evolved for years. During the 90s, the population was very closed
GROËL'S MAGAZINE
What’s the origin and evolution of Groël's logo?
Why does it have a diaeresis?
DANIEL TORREGROSSA
Well, it’s actually very simple, it’s the composition of the third syllable of
my surname with the third syllable of my name: Torre(gro)sa Dani(el).
The diaeresis was added for several reasons. At home I always spoke French
with my mother, and it has been an important part of my life ever since.
Furthermore, adding this “tréma” made Groël be phonetically identical to
Italian and Spanish when read in French. Another reason is also its original
aesthetic. I just purely liked the way it looked and it leaves room for creativity
for marketing purposes.
As for the logo, I created it on my first Mac, based on the trending font at
that time, the Comic Sans in capital letters. Nowadays it has become an
We tend to forget the relevance
of common objects in
our life that we use on a
daily basis. However, when
they don’t perform properly
we realise that our well-being
depends on small details. This
is when we start appreciating
the fundamental beauty of
functionality.
MEMENTO
TORREGROSSA
GROËL’S FOUNDATIONS
