Foscarini
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The Diesel with Foscarini lighting collection
offered an extensive variety of solutions,
utilising various materials with sophisticated
fi nishes and high craftsmanship. Popular
models included the Cage, Rock, Glas, Mysterio
and Pipe collections.
About shedding light
Chap. 2 — The defi nition of an identity
production fl exibility and customization by Giulio Iacchetti; the striking volume,
artfully deconstructed and marked by irregular bands, of Le Soleil (2009) by Vicente
Garcia Jimenez; the small cartoonish Binic (2010) model by Ionna Vautrin; Bahia
(2010) by Lucidi Pevere; followed later with Plass (2011) by Luca Nichetto, which applies
the rotational moulding process to transparent polycarbonate. Other projects of
interest for the experimentation behind their processes include Nuage (2012) by
Philippe Nigro, with its modular design for the creation of wall-mounted composi-
tions; or Yoko (2013) by Anderssen&Voll, where in an unusual approach it is the base
that acts as a diffusor, topped by a transparent coloured plastic cap. Each of these
projects is different from the others in the sense that the plastic material has been
reinterpreted with different technologies and formal characteristics.
Foscarini and Diesel
With the outlook of opening to a new audience and expanding the company’s
retail offerings, in 2009 Foscarini seals a licensing agreement with the fashion brand
Diesel for the development and distribution of the lamps in the home furnishings
line Successful Living. Based on this pact, Foscarini, with its lengthy experience in
the fi eld of lighting, develops ideas provided by the Diesel Creative Team helmed by
the artistic director Wilbert Das, also handling distribution on a worldwide level,
but programmatically choosing not to insert the collection in the overall catalogue.
The collection, in fact, was a new line clearly differentiated with respect to the de-
sign and style of Foscarini, aimed at different market segments. Over the years the
partnership has led to development of over forty lamp models, some of which have
met with great success. Over a span of ten years, the collaboration has enabled both
partners to establish dialogue with new consumer targets, exploring design solutions
for different styles of decorating and living. Ten years that produced some important
outcomes, in terms of both communication and business. Looking back, the decade
should be seen as a key passage for the history of the brand, because forms of exper-
tise useful for the future were developed, based on the experience of management of
another trademark and its insertion in the market.
The conversion to LED
The focus at the start of the decade was also on the conversion of incandescent or
halogen lamps to LED light sources, culminating in the presentation at the Salone del
Mobile in 2013 of a collection of equal models in the two incandescent and LED ver-
sions, demonstrating that the luminous effect remained intact in spite of the change
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