Foscarini
247
“People choose the space they
call home, and we can offer them a light
with which they can identify, something
special that extends a warm welcome
when they come home at the end
of the day”.
About shedding light
Chap. 6 — Imagining the future
aesthetic quality of the Milan school (companies and designers), which in the fi eld of
lighting only connects FontanaArte, Arteluce, Artemide, Flos and Luceplan; on the
other, the research stimulated by the creative dimension or by innovation in techno-
logy, materials and sources, linking the Castiglioni brothers to Maurer.
In a scenario which has radically changed for design companies – with the advent
of new markets and the momentous reorganisation of company ownership beyond
historic family capitalism – introducing strategies that target an all-encompassing
product line-up, favouring the commercial, communicative and relational dimension,
Foscarini has elevated the role of design as a research and innovation factor. A visio-
nary approach with respect to different supply-based market scenarios in relation to
people’s new needs, desires, hopes and expectations.
247
