157
2001
1989
1983
Bubble, photo by Ruy Teixeira, 2001
A less neutral and detached style, a warmer and more seductive approach
which would open new and unexplored spaces for success in terms of image
as well as sales. From 1994 to 1999 Santi Caleca participated in the
photographic campaign, contributing decisively to the creation of a new
visual image of how the products could be used.
The collaboration which ties Foscarini to the Attila advertising firm in Milan
during the years 2000-2001, marks a significant step forward in which the
company definitively and completely adopts all the instruments of
communication, conceived within a vision which sought an international
dimension and referred to the world of fashion design, in a rather unusual
approach for industrial design.
In 2001, the visual design was entrusted to Artemio Croatto of Designwork in
Udine. The new project for visual design and communication, illustrated with
the images of Massimo Gardone/Azimut and Ruy Teixeira, defines a strongly
contemporary expressive language; the innovative characteristics of the
company’s products dialogue intensively with the new global quality of the
image, which adopts crisp, clean and rational graphics, emphasized by
strong colors and the pursuit of an emotional visual quality.
A language declined in all the instruments of the corporate image, from the
logo to the catalogs to the exhibition design for fairs and other events, to the
web site. The definition and progressive building of a company identity,
focused on innovation and research in industrial design, quality certification
for processes and services, found further application, a place for dialogue,
theoretical and operative meditation in the “Lux” magazine, a privileged and
articulated instrument for the consolidation of the specific culture of the
design company.
Foscarini logos:
Foscarini technical division, 1983;
Rodolfo Dordoni, 1989;
Artemio Croatto/Designwork, 2001
below:
cover of the general catalog and new
products, Artemio Croatto/Designwork,
2002 and 2003
