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Orbital, photo by Emilio Tremolada, 1993
COMMUNICATION AND PHOTOGRAPHY
The evolution of Foscarini’s communication strategy testifies to the
progressive structuring of this fundamental instrument of business
development, tied to specific situations, requirements and needs, and
related to changes in the strategy and identity of the company. From an
initial condition where the definition of production and product
characteristics was its primary concern, Foscarini gradually moved towards a
greater focus on issues of communication and image, until a continuous and
determined process turned them into crucial factors in a close-knit dialogue
with the process of defining design, research, typology and technical
innovation. This evolution corresponded naturally to the increased attention
which these issues have registered in the business world, especially for
design companies. Product, structure, organization and process quality must
always be adequately portrayed inside and outside the company. Integrated
communication is a complex system, which starts with strategic decisions,
and translates first into a global visual design, from the logo to the various
types of printed material and publications, to the design of trade fair
exhibitions and retail stores, and then involves the documentation of the
relevant aspects of the company’s work. Every company makes decisions
regarding its characteristics and objectives which, within certain limits, can
be modified or adjusted over time.
From 1983 to 1987, the Foscarini image, from the logo to the first catalogs,
was created by Urbinati and Vecchiato, who emphasized the relationship
catalog covers, Rodolfo Dordoni,
1989 and 1993
