Vision
Home is the starting point of every journey and FENDI
Casa’s journey began in 1987, when Anna Fendi first sensed
that the maison could push the boundaries beyond fashion, to
become the art of living. FENDI Casa stems from this vision,
and from the aspiration to imbue every place, near or far,
with the authentic, creative and innovative spirit that has
made FENDI. This is the beginning of a new chapter with the
creation of a new joint venture between FENDI, the Italian
luxury brand of the LVMH group, and Design Holding, the
world’s leading high-end design Group, represents a turning
point in the evolution of the FENDI Casa world. Silvia
Venturini Fendi, Creative Director of FENDI Casa, continues
the same vision with extraordinary ability to imagine the
future, consistently creating new objects of desire. Home, for
FENDI, is the perfect setting where aesthetics meet emotion.
A place - both physical and spiritual - to which you aspire to
return.
Form
As in a play of optical illusions, the new FENDI Casa
collection reflects and amplifies the distinctive codes of the
maison: the arches of Palazzo della Civiltà Italiana, FENDI
headquarters, the FF and Karligraphy logo, the Pequin
stripes and the meticulous tailoring. Silvia Venturini Fendi
sought out some of the most visionary talents of our time,
internationally renowned architects and designers who,
together with her, succeeded in reinterpreting the very
essence of FENDI, transforming it into highly innovative
furnishings. Every creation contains traces of a heritage that
has always fused fashion, architecture, craftsmanship and
design, with fascinating trompe-l’oeil effect. A dash of the
iconic FENDI yellow creates a subtle link between past and
future.
Material
Creating beauty is a work of art. Everything starts with
the material, the varied nature of which contains infinite
possibilities: the task of the artisan is to mould it, with skill
and patience, until it acquires a soul. This is how the objects
in the FENDI Casa Collection, the expression of Made in Italy,
are created: starting from an idea that takes shape, time-
honoured knowledge that is brought to bold experimental
techniques and a vision that is transformed into a unique
piece designed to last. The key is in the details: weaves,
inlays, reliefs, original pairings of materials and meticulous
hand stitching, all embody the perfect balance of savoir-faire
and creativity, and are the very essence of FENDI, in fashion
and design.
FENDI Casa
p. 15
p. 14
FENDI Casa Collection 2022
