[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-visionnaire-brand-bible-2024":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":444},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":439,"matched_pages":440,"match_count":441,"two_pages":442,"show_text":443},22068,"Brand Bible 2024","visionnaire-brand-bible-2024","\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002Fd2\u002F987a17f890eb86f9db5eefa650196b-28e1483f3b.pdf","Visionnaire",372,"visionnaire","25.6 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69,73,77,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149,153,157,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269,273,277,281,285,289,293,297,301,305,309,313,317,321,325,329,333,337,341,345,349,353,357,361,365,369,373,377,381,385,389,393,397,401,405,409,413,417,421,425,429,433,437],{"image":7,"text":15,"number":16},"",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.2.png","ITALIAN META-LUXURY LIFESTYLE BRAND\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.3.png","BRAND DNA\nExperience\n37\nCraftsmanship devotion\nHOME PHILOSOPHY\nDesign\n145\n153\nDesign codes\nSartorial design service\n157\n159\nYacht design expertise\nReal estate philosophy\nGENERAL GUIDELINES\n177 \n187\n191  \nLogo and pictogram\nFonts\nColor palettes\n193\n205\n207\nCommunication channels\nPartners code\nAwards\nBRAND EXTENSIONS\nIngenuity\n167\n173\nArt philosophy: Wunderkammer \nFood philosophy: Visionnaire Bistrot\nBEYOND\nLuxury\n07\n09\n13\nMeta-luxury\nBeing a Benefit Company\nDecalogo: our Manifesto\nA VOCATION FOR RESEARCH\nContamination\n51\nInnovative use of materials\nCARE FOR THE ENVIRONMENT\nNature\n19\nA path toward the lower impact\nTIMELESS CODES\nUniqueness\n75 \n83 \n95 \nColor symphony\nArt and design\nAdvertising campaigns over time\nTHE ORIGINS\nCulture\n29 \n31  \n33\nMilestones\nThe born of a Brand\n20th anniversary\nFEATURES OF AN ICON\nObject\n119\n121\n123\nKerwan\nBabylon Rack\nPavone\n125\n127\n129 \nCa’ Foscari\nLeonardo\nUltrasound\n131\n133\n135\nBabylon Rack Circle\nLego\nJet Plane\n137\n139\n141\nBastian\nCattedrale\nTropical\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.4.png","BEYOND\nLuxury\nM E TA - L U X U R Y\nB E I N G  A  B E N E F I T  C O M PA N Y\nD E CA LO G O :  O U R  M A N I F E S TO\n0 7\n0 9\n1 3\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.5.png","W\n“Meta-Luxury brands embody the human quest for unique achievement that can \nstand the test of time enduring and evolving from one generation to the next. \nThey changed the boundaries of knowledge, transforming history into future, \nsustaining excellence into eternity”.\nMeta-Luxury Manifesto by Manfredi Ricca and Rebecca Robins\nMeta-Luxury is meant to indicate that the value of a product isn’t merely \nconnected to its external aspect, but is linked to the essence of the \npeople that surround them, who will increasingly desire to wear, use \nand obtain objects that express their being, more than what they have.\nMETA-LUXURY\nMETA-LUXURY\n   |\n9\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.6.png","W\nVisionnaire is a Benefit Company, defining its business approach by promoting \npositive and essential values within the community. With the aim of bringing shared \nbenefits to the ecosystem in which it operates, driving innovation through its business. \nThe company intends to pursue one or more positive effects - or reduce negative \nones - towards people, communities, territories and the environment, cultural and \nsocial assets and activities, institutions and associations, as well as other stakeholders.\nBEING A BENEFIT COMPANY\nBEING A BENEFIT COMPANY\n11\n   |\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.7.png","W\nOur customers create an elective affinity with the products, \na relationship that endures over time because, if treated \nwith love, they become an irreplaceable part of our lives. If \nthis happens, then it means that our objects are the tangible \nresult of extraordinary imagery with which people identify and \nfrom which they even draw inspiration and creative freedom. \nVisionnaire has understood that products are conveyors of \nvalue first and a beautiful creative manifestation second. This \nbroad concept, encapsulated in the expression “meta-luxury”, \ni.e. “beyond” luxury, invites us to discover everything that exists \nbeyond the product itself – as it appears to us – but also leads \nus to delve into the origin of the raw materials and therefore \ntraceability, production processes, the technological innovation \nthey represent, the craftsmanship that has defined their \nuniqueness, and the whole virtuous ecosystem that enables the \ncreation of an object that delivers value. All this means creating \ntimeless objects that are not bound to trends or seasonality, \nbut positively express the spirit of the time and, indeed, can \nperform a transformative action. IPE, the Visionnaire’s mother \ncompany, redefines its business proposal first and foremost \nby committing to the use of low-impact, low-carbon, and \nmore ecosystem-friendly materials, broadening the industry’s \nconcept of innovation. Not only does the company invest in \nresearch and experimentation of original, harmonious and even \neclectic materials, but it is also responsible for the community in \nwhich it operates ethically, in pursuit of the common good. Well-\nbeing and sustainability translate into the choice of innovative \nhigh-performance fabrics and leathers, which, through recycling \nand low-impact production processes, represent a new \ntechnological and sustainable milestone. The company’s articles \nof association define our new business purpose: by becoming a \nBenefit Company, IPE’s productive economic activity also seeks \nto reduce negative impacts and encourage positive effects \non people, communities, local areas and the environment in \ngeneral. This is a truly revolutionary redefinition of our company \nmission. It means integrating the technical knowledge of our \nartisans, their ingenuity and experience into our entrepreneurial \nintent, while embracing Made in Italy ingenuity and taste in the \npursuit of beauty. Today IPE’s mission encompasses protection \nof the environment and communities throughout the production \ncycle, development of sustainable and recyclable products, and \nactive participation in environmental decision-making. At IPE, we \nintend to continue improving our production performance and \nto succeed in doing so as a result of our acquired awareness of \nthe importance of protecting the natural and human heritage \nthat characterises an area. It is about a rigorous and responsible \nawareness and an ethical vision of our work, to become true \ncultural operators. We regard being a Benefit Company as \ncreativity inseparable from culture: a set of norms, skills, and \nshared values to pass on to future generations. Our very own \ncustomers, by choosing and experiencing our products, end \nup becoming staunch ambassadors of our entrepreneurial \nmessage. We are committed to transforming raw materials into \nresponsibly beautiful interior products.\nBEING A BENEFIT COMPANY\n   |\n13\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.8.png","W\nDECALOGO\nOUR MANIFESTO\nTO NARRATE OUR OWN ROOTS, TO VERIFY OUR IDENTITY, TO OUTLINE THE \nTRAJECTORIES OF AN AMBITIOUS FUTURE.\nCULTURE\nNATURE\nPROJECT\nOBJECT\nEXPERIENCE\nCONTAMINATION\nUNIQUENESS\nINGENUITY\nLUXURY\nVISION\nDECALOGO: OUR MANIFESTO\n   |\n15\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.9.png","W\nCORRISPONDENZE\n“In the presence of so much poetry and the ethics of doing, we decided to create this \nbook, which contains the seeds of the future along with the deep roots of the past.”\nEleonore Cavalli, Co-Founder & Art Director\nCorrespondences. Associations. The ten foundation values of the Decalogo \ninspire signature interpretations in photographic images: the reflection of a \nconcept, the discovery of a visual counterpart. The ten programmatic tenets \nare translated into shots that expand the horizons of meaning and perception. \nThe realms of Visionnaire are universes to explore in an infinite time frame.\nPhotographer: Delfino Sisto Legnani\nDECALOGO: OUR MANIFESTO\n   |\n17\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.10.png","CARE FOR \nTHE ENVIRONMENT\nNature\nA  PAT H  TOWA R D  T H E  LOW E R  I M PAC T\n1 9\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.11.png","A PATH TOWARD\nTHE LOWER IMPACT\nThe meta-luxury of contents and values finds application in the responsible use of materials, in a \ntechnological research that Visionnaire carries out with commitment, in investments to make the \nproduction chain more efficient, in the quality of life of its artisans. The brand continues along its \npath of sustainable growth, focusing on the fundamental values of the brand: responsibility on its own \nItalian territory, work ethic and highest quality of Made in Italy.\nA PATH TOWARD THE LOWER IMPACT \n21\n   |\n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.12.png","Wellness and sustainability extend to the selection of innovative performance \nfabrics and leathers, incorporating recycling principles and low-impact production \nprocesses. This embodies a new technological and sustainable advancement. The \nRe-Generation project showcases a sample book exclusively featuring fabrics and \nleathers that meet criteria for low environmental impact. Within this curated collection, \neach fabric is accompanied by a technical sheet detailing its composition, spinning, \nweaving, cultivation methods, and traceability of raw materials.\nVisionnaire renews its certifications FSCTM C147146 Forest Stewardship councilTM \nand PEFC (PEFC\u002F18-31-1067) Programme for the Endorsement of Forest Certification, \nin support of its commitment to the global goal of steering the market towards \nresponsible forest management and ensuring that the woods used come from legal \ncuts and certified supply chains.\nRe-Generation\nOur Woods\nA PATH TOWARD THE LOWER IMPACT \n23\n   |\n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.13.png","The Shibari armchair by Studiopepe wins the 2023 Archiproducts Sustainability \nAward for distinguishing features, from the long-lasting fabric composed \nof recycled wool, to the construction techniques adopted to ensure proper \ndisassembly for disposal. Shibari represents Visionnaire’s second win in the \nSustainability category, underscoring the brand’s ongoing commitment to \nenvironmental excellence. In 2022, the Ca’ Foscari sofa by Alessandro La Spada \nalso became the winner of the Archiproducts Design Sustainability Awards thanks \nto the new foams, obtained through the use of a new special polyol, synthesized \nusing carbon dioxide. Indeed, it is an innovative raw material for the production \nof high-quality flexible polyurethane foams. Thanks to it, carbon dioxide is \nreintegrated into the production chain, thereby reducing the use of fossil raw \nmaterials such as petroleum, in respect and safeguarding of the environment.\nMarble represents a fundamental natural element in Visionnaire’s creations, and it is \nprecisely for this reason that it is constantly engaged in researching new technologies \nto enhance it to the fullest. The Cameron table, designed by Alessandro La Spada, \nfeatures its sculptural base: achieved by the juxtaposition of two mirrored marble \nblocks, thus allowing for no material waste. Through this particular processing of \nmarble from blocks, it is possible to obtain two perfectly symmetrical bases. The \nsolidity of the stone and the void - emphasized by a curved material subtraction and a \nmetal surface covering it - coexist within the structure. As in the Kerwan dining table, \nwhich stands out for a very important innovation characteristic: the curvature of the \nmarble legs obtained from a slab by exploiting the elastic capacity of the stone, rather \nthan being cut from a block, thus avoiding significant material waste.\nTechnological research\nInnovation\nA PATH TOWARD THE LOWER IMPACT \n25\n   |\n",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.14.png","The Visionnaire design follows low environmental impact principles, both in the construction of the \narchitecture and in the definition of the interior spaces. Rental structures and materials are used, such \nas the aluminum platform and its panels, the framework and all electrical equipment. Meanwhile, for \nthe internal walls and ceilings, a new gypsum fiber material is used, consisting of panels made from \n100% recycled gypsum, water, and cellulose, which are themselves 50% recyclable. Even for the \nwooden walls, panels made from 100% recycled and 70% recyclable chipboard are used.\nIPE-Visionnaire achieves ISO 20121 certification in order to make \nits events and exhibitions less impactful on the environment \nand territory and to reduce energy and water consumption. The \ncertification allows for shared and unified reference parameters, \ncertifies that it is not greenwashing practices and guides the \nevent management system towards continuous improvement. \nIt is an international standard that defines the requirements of \nan event sustainability management system and is based on \nestablished principles.\nVISIONNAIRE TEMPORARY ARCHITECTURES\n• Determination of sustainable development principles, i.e., ethical \nresource management, inclusivity, integrity and transparency.\n• Assessment of the significant impacts of the event in the three \nsustainability areas: social, environmental and economic.\n• Identification of targeted objectives and milestones for each \nsignificant aspect with a clear definition of actions, timelines, \nand resources required for their achievement and the method of \nevaluating results.\n• Definition of communication with stakeholders through a \ncomprehensive specific plan for the entire event lifecycle.\n• Organization of the supply chain with a sustainable perspective \nby incorporating parameters consistent with the defined \nprinciples and policy.\n• Monitoring of performance, always with reference to the \nprinciples and policy adopted by the organization and ensuring \nproper identification and management of lessons learned from \nprevious events to benefit the design of subsequent ones.\nCircular \ncommitment\nA PATH TOWARD THE LOWER IMPACT \n27\n   |\n",14,{"image":70,"text":71,"number":72},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.15.png","THE ORIGINS\nCulture\nM I L E S TO N E S\nT H E  B O R N  O F  A  B R A N D\n2 0 T H  A N N I V E R SA R Y\n2 9\n3 1\n3 3\n",15,{"image":74,"text":75,"number":76},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.16.png","The historic Italian company IPE was founded in 1959 by the brothers Carlo, Pompeo and Vittorio Cavalli at Zola Predosa \n(Bologna). Their entrepreneurial adventure in the world of furnishings, specializing in the creation of upholstered pieces \nmade with expanded polyurethane, takes on the character of a revolution of engineering and style, standing apart from \nthe production processes of the time. IPE, which is the Italian acronym for Padding Products Expanded, was born under \nthe mandate of Pirelli, which asked to find new innovative solutions in the use of polyurethane foam. The company \nstarted using this material for the seats of the Lancia Fulvia, a car that symbolically represented the rebirth of our country. \nImmediately after, Vittorio, Pompeo and Carlo Cavalli decided to apply it in the furniture industry. IPE takes part in the first \nedition of the Salone Internazionale del Mobile in Milan in 1961 with the Mercury armchair, designed by the sculptor Rito \nValla: art and design find a new, completely original formula of interaction in this unique proposal.\nIn 2023, IPE-Visionnaire became an associate member of the Marchi Storici D’Italia association. It was established to \npromote the strategic importance of Italian historic brands at all levels and to drive them as levers of competitiveness \nand internationalization, contributing to enhancing the Italian image through the combined efforts of companies holding \nhistoric brands and competent public administrations. Furthermore, the association translates the diverse merchandise and \norganizational diversity of its member companies into a strength, highlighting their common heritage of knowledge and \nnational excellence passed down through multiple entrepreneurial generations, and leveraging this diversity to find cross-\ncutting insights for business and reputation development.\nMILESTONES\n31\n   |\n",16,{"image":78,"text":79,"number":80},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.17.png","Visionnaire, launched by Leopoldo and Eleonore Cavalli in 2004, set a style – creating a new language – that has \na character of unexpected invention, formulated to reveal an expressive universe that knows no thematic bounds \nand places, no restrictions on experimental investigation. Visionnaire formulates a distinctive style, based on \nlively experimentation on materials, volumes of unexpected poise and inimitable motifs that reveal the totally \nItalian background of the company. The brand bases its activity on the value of knowledge and continuing \nresearch on the concept of contemporary beauty, confirming its exceptional ability to create design projects \nand products of outstanding sartorial workmanship, fostering and restoring value to the skills of local artisans \nlocated across the Italian territory. The brand operates in over 55 countries, thanks to its direct embassies in \nMilan, London, Dubai, Miami, Los Angeles, Hong Kong, over 30 exclusive monobrand stores and a network of \ndepartment store and multi brand showrooms all over the world.\nVISIONNAIRE IS\nFULL HOME DESIGN\nSARTORIAL LUXURY\nLIFESTYLE \nWELLBEING\nREAL ESTATE PHILOSOPHY\nTHE BORN OF A BRAND\n   |\n33\n",17,{"image":82,"text":83,"number":84},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.18.png","Visionnaire proudly commemorates its twentieth anniversary in 2024. For two decades the brand has stood as \na beacon of excellence in meta-luxury lifestyle and design, representing a fusion of aesthetics and innovation. \nVisionnaire has charted a trajectory of successes, offering its customers unique and refined creations designed \nto transform spaces into one-of-a-kind experiences.\n20TH ANNIVERSARY\n35\n   |\n",18,{"image":86,"text":87,"number":88},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.19.png","BRAND DNA\nExperience\nC R A F T S M A N S H I P  D E VOT I O N\n3 7\n",19,{"image":90,"text":91,"number":92},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.20.png","Visionnaire pays tribute to crafts as one of the loftiest expressions \nof the labor and talents of humankind, a vehicle of creativity \nand legacy of art, to transform history into future, tradition into \ninnovation, sustaining the eternal evolution of excellence. The \nbrand has developed its business model around the concept of \nmeta-luxury, namely the pursuit of uniqueness and excellence \nas well as the refinement of materials and forms, supporting a \nproductive network of crafts districts found in various regions, \nacross the entire territory of italy.\nCRAFTSMANSHIP DEVOTION\nCRAFTSMANSHIP DEVOTION\n   |\n39\n",20,{"image":94,"text":95,"number":96},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.21.png","CRAFTSMANSHIP DEVOTION\n41\n   |\n",21,{"image":98,"text":99,"number":100},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.22.png","CRAFTSMANSHIP DEVOTION\n43\n   |\n",22,{"image":102,"text":103,"number":104},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.23.png","CRAFTSMANSHIP DEVOTION\n45\n   |\n",23,{"image":106,"text":107,"number":108},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.24.png","CRAFTSMANSHIP DEVOTION\n47\n   |\n",24,{"image":110,"text":111,"number":112},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.25.png","CRAFTSMANSHIP DEVOTION\n   |\n49\n",25,{"image":114,"text":115,"number":116},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.26.png","A VOCATION \nFOR RESEARCH\nContamination\nI N N OVAT I V E  U S E  O F  M AT E R I A L S\n5 1\n",26,{"image":118,"text":119,"number":120},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.27.png","LUNAR ALCHEMY\nINNOVATIVE USE OF MATERIALS\n53\n   |\n",27,{"image":122,"text":123,"number":124},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.28.png","SCULPTED FUSION\nINNOVATIVE USE OF MATERIALS\n55\n   |\n",28,{"image":126,"text":127,"number":128},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.29.png","PLIABLE WONDERS\nINNOVATIVE USE OF MATERIALS\n57\n   |\n",29,{"image":130,"text":131,"number":132},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.30.png","STURDY CURVES\nINNOVATIVE USE OF MATERIALS\n59\n   |\n",30,{"image":134,"text":135,"number":136},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.31.png","EMBLEMATIC DETAILS\nINNOVATIVE USE OF MATERIALS\n61\n   |\n",31,{"image":138,"text":139,"number":140},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.32.png","MEMORABLE SHAPES\nINNOVATIVE USE OF MATERIALS\n63\n   |\n",32,{"image":142,"text":143,"number":144},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.33.png","RADIANT EMBOSSING\nINNOVATIVE USE OF MATERIALS\n65\n   |\n",33,{"image":146,"text":147,"number":148},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.34.png","VOLUPTUOUS INTERLACES \nINNOVATIVE USE OF MATERIALS\n67\n   |\n",34,{"image":150,"text":151,"number":152},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.35.png","SURPRISING SEMBLANCE\nINNOVATIVE USE OF MATERIALS\n69\n   |\n",35,{"image":154,"text":155,"number":156},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.36.png","ENVELOPING SIGNS\nINNOVATIVE USE OF MATERIALS\n71\n   |\n",36,{"image":158,"text":159,"number":160},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.37.png","SUMPTUOUS SCULPTURE \nINNOVATIVE USE OF MATERIALS\n73\n   |\n",37,{"image":162,"text":163,"number":164},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.38.png","TIMELESS CODES\nUniqueness\nC O LO R  S Y M P H O N Y\nA RT  A N D  D E S I G N\nA DV E RT I S I N G  CA M PA I G N S  OV E R  T I M E\n7 5\n8 3\n9 5\n",38,{"image":166,"text":167,"number":168},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.39.png","E M E R A L D \nS A H A R A\nCOLOR SYMPHONY\n77\n   |\n",39,{"image":170,"text":171,"number":172},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.40.png","D E S E R T\nD U N E\nCOLOR SYMPHONY\n   |\n79\n",40,{"image":174,"text":175,"number":176},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.41.png","C O C O A\nB R O W N\nCOLOR SYMPHONY\n81\n   |\n",41,{"image":178,"text":179,"number":180},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.42.png","C H E R R Y\nB LO S S O M\nCOLOR SYMPHONY\n   |\n83\n",42,{"image":182,"text":183,"number":184},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.43.png","ART AND DESIGN\nART AND DESIGN\n   |\n85\n",43,{"image":186,"text":187,"number":188},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.44.png","A synesthetic narrative, based on a vision of Studiopepe to describe a capsule \ncollection of three pieces designed for Visionnaire. The immersive installation - \npresented in the Wunderkammer of the Visionnaire Design Gallery in Milan - focuses \non the senses as tools of knowledge of the world. The surfaces are tactile, the colors \nreflect the nuances of skin. The experiences - visual, tactile and olfactory - can be \naccompanied by dance performances. L’Impero dei Sensi is a unique project, \nwhere the art and design join forces to create a magical, engaging atmosphere. The \nsensation is that of plunging into a soft, enveloping world where time stands still. \nImpero dei Sensi\nART AND DESIGN\n   |\n87\n",44,{"image":190,"text":191,"number":192},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.45.png","Garden of Beauty\nDebuting at the Visionnaire showroom during Design Miami and Art Basel, the Garden \nof Beauty exhibit featured Il Pavone, a capsule collection designed by Marc Ange which \ndraws inspiration from the “Bestiary” of the ancient world and the seductive yet fragile \nbeauty of the Peacock. It is the only animal that does not possess natural weapons to \nprotect itself and to fight for its survival. However, the peacock chooses to show its \ntail – noteworthy for its stunning plumage – when facing danger, as an emblem of \nits extreme beauty. This project is a contemporary allegory, a persuasive message of \nhope, that deep and pure beauty will save the world. The capsule is composed of the \nPavone throne – designed as a unique piece available in three different colors – and a \nproduction set of “prêt-à-porter” Pavone armchairs.\nART AND DESIGN\n89\n   |\n",45,{"image":194,"text":195,"number":196},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.46.png","Aracea, designed by Gupica, is a sculptural lamp inspired by a liana with large heart-\nshaped leaves. It explores the concept of contemporary beauty through the metaphor \nof nature. Visionnaire participates to Alcova, the traveling kermesse conceived by \nJoseph Grima and Valentina Ciuffi and dedicated to designers, artists, galleries and \ninstitutions united by a pioneering vision of the culture of design, innovation and \nexperimentation. An abandoned urban forest and buildings from the 1930s invaded \nby uncontrolled vegetation are the ideal stage for the installation De Rerum Natura by \nGunilla Zamboni, known as Gupica.\nDe Rerum Natura\nART AND DESIGN\n91\n   |\n",46,{"image":198,"text":199,"number":200},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.47.png","The project in collaboration with Gupica is a delicate reflection on the power that light \nhas on our emotions and the suggestion that the refractions of gemstones generate in \nthose who contemplate them when light meets the faceted and symmetrical surfaces of \nthe stone, causing evocative luminous and kaleidoscopic effects. The lamp diffusers of \nLucente are indeed inspired by the famous ‘baguette’ cut of diamonds, sapphires, emeralds \nand rubies, arranged together to form single, double, or cascading ceiling-ground light \nsystems. Visionnaire presents the art design installation - by the creative director Eleonore \nCavalli - at its embassy in Los Angeles in occasion of Frieze Art Los Angeles.\nLucente\nART AND DESIGN\n93\n   |\n",47,{"image":202,"text":203,"number":204},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.48.png","Apollo Belvedere is a project which investigates the innovative art and design methods \ngranted by the NFT (Non-Fungible Tokens) system and Web3. Combined with the marble \nbust, the digital artist Jonathan Monaghan created a surreal 3D animated video where an \nalien-like spacecraft reveals the sculpture in a Baroque environment. The project continues \nin the tour of the main events related to the world of art and - after Art Basel Miami - it arrives \nin Dubai during the Art Dubai week. The project, where meta-luxury and metaverse meet \nin a single place - the Theater of Digital Art (ToDA) - is presented with an immersive video \ninstallation where physical and digital experiences intertwine.\nApollo Belvedere\nART AND DESIGN\n   |\n95\n",48,{"image":206,"text":207,"number":208},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.49.png","ADVERTISING\nCAMPAIGNS \nOVER TIME\nADVERTISING CAMPAIGNS OVER TIME\n97\n   |\n",49,{"image":210,"text":211,"number":212},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.50.png","ADVERTISING CAMPAIGNS OVER TIME\n99\n   |\n",50,{"image":214,"text":215,"number":216},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.51.png","ADVERTISING CAMPAIGNS OVER TIME\n101\n   |\n",51,{"image":218,"text":219,"number":220},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.52.png","ADVERTISING CAMPAIGNS OVER TIME\n103\n   |\n",52,{"image":222,"text":223,"number":224},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.53.png","ADVERTISING CAMPAIGNS OVER TIME\n105\n   |\n",53,{"image":226,"text":227,"number":228},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.54.png","ADVERTISING CAMPAIGNS OVER TIME\n107\n   |\n",54,{"image":230,"text":231,"number":232},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.55.png","ADVERTISING CAMPAIGNS OVER TIME\n109\n   |\n",55,{"image":234,"text":235,"number":236},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.56.png","ADVERTISING CAMPAIGNS OVER TIME\n111\n   |\n",56,{"image":238,"text":239,"number":240},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.57.png","ADVERTISING CAMPAIGNS OVER TIME\n113\n   |\n",57,{"image":242,"text":243,"number":244},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.58.png","ADVERTISING CAMPAIGNS OVER TIME\n115\n   |\n",58,{"image":246,"text":247,"number":248},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.59.png","ADVERTISING CAMPAIGNS OVER TIME\n117\n   |\n",59,{"image":250,"text":251,"number":252},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.60.png","FEATURES OF\nAN ICON\nObject\n1 1 9\n1 2 1\n1 2 3\n1 2 5\n1 2 7\n1 2 9\n1 3 1\n1 3 3\n1 3 5\n1 3 7\n1 3 9\n1 4 1\nK E R WA N\nBA BY LO N  R AC K\nPAVO N E\nCA’  F O S CA R I\nL E O N A R D O\nU LT R AS O U N D\nBA BY LO N  R AC K  C I R C L E\nL E G O\nJ E T  P L A N E\nBAS T I A N\nCAT T E D R A L E\nT R O P I CA L\n",60,{"image":254,"text":255,"number":256},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.61.png","K E R WA N\nKerwan, by Alessandro La Spada, is a mix of unexpected geometries. The \npeculiarity of the table lies in the curvature of the marble of the legs from \nslab and not from block, avoiding waste of material. The steel and the stone \nof the base melt optically. The two materials, tensioned by concave and \nconvex curves, make up a single two-faced element, while the mirrored \nsurface of the curved steel reflects the surrounding environment. The \nmarble top concludes the project sculpturally.\nKERWAN\n121\n   |\n",61,{"image":258,"text":259,"number":260},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.62.png","BABYLON RACK\nThe Babylon Rack project, by Alessandro La Spada, has been conceived \nas a work of modular mini-architecture, with many functional features for \nstudying, working and relaxing. Associated with different uses across the \nspan of the day, the modular sofa is also perfect as a work zone, thanks to \nthe accessorized compartments obtained by recessing the padded back to \ncreate shelves and object caddies, with built-in LED lighting. The sofa also \ncomes with an innovative touch system – inserted in the armrests – that \npermits recharging of lamps and smartphones without the need for sockets, \nutilizing wireless sensors.\nBABYLON RACK\n   |\n123\n",62,{"image":262,"text":263,"number":264},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.63.png","PAV O N E\nA limited edition throne created in the image of a peacock, notorious for its \ndramatic beauty and sublime plumage, the ceremonial chair will explore the idea \nof seduction without compromise. The collection, by Marc Ange, draws inspiration \nfrom the ‘Theory of Handicap’, an evolutionary hypothesis which examines the \ncostliness of advertised ornaments in the animal kingdom. The peacock, with its \nwild and colorful feathers, leads a brazen and extravagant existence in the face \nof possible danger. The beautiful bird does not hide and has no endowments in \nself defense; his kind chooses form over function and vanity over sanctuary. The \ncapsule is composed of the Pavone throne – designed as a unique piece available \nin three different colors – and a production set of “prêt-à-porter” Pavone armchairs.\nPAVONE\n125\n   |\n",63,{"image":266,"text":267,"number":268},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.64.png","Ca’ Foscari bed, by Alessandro La Spada, stands out for its headboard with a \nsturdy outer frame and inner padding, in a sweeping curved silhouette. The \nheadboard features embroidery that creates a graphic pattern with a Japanese \ncharacter. The bed and the bedside units have steel bases that alternate concave \nand convex portions. This typical embroidery extends to the entire product family.\nCA’\nFOSCARI\nCA’ FOSCARI\n   |\n127\n",64,{"image":270,"text":271,"number":272},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.65.png","Leonardo, by Alessandro La Spada, is a low unit in wood and steel with a pure, \nregular oval form, enhanced by the contrast of concave and convex volumes in \nshaped wood. The doors have 3D “cannetè” workmanship. The marble top is \nshaped at the edges to underscore the clean lines of the design. A metal band \nseems to embrace the support structure topped by a cover in precious marble. \nThe particular feature of the Leonardo family is the curvature of the metal part – \ninserted in the unit – that ideally subtracts part of the base. The leather or fabric-\ncovered cannetè back panel of the Leonardo bookshelf reveals an embossed \neffect when illuminated, making an understated yet sophisticated backdrop.\nL E O N A R D O\nLEONARDO\n   |\n129\n",65,{"image":274,"text":275,"number":276},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.66.png","Burly composition of padded elements marked by fluid and reverberating lines \nof ultrasound inspiration, which extends to the bedside tables in an osmotic \nway. The padded headboard of the Ultrasound bed, by Alessandro La Spada, \nshows metal elements in a lacquered champagne finish.\nULTRASOUND\nULTRASOUND\n   |\n131\n",66,{"image":278,"text":279,"number":280},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.67.png","BABYLON RACK\nCIRCLE\nAn evolution of the Babylon Rack, this sofa combines the rigor of the geometric design \nthat distinguishes it - in a backrest defined by full and empty volumes - with the softness \nof its round and slender seat. Even in this new project the main concept of this upholstered \nfurniture has been preserved with functional elements for study, work and relaxation.\nBABYLON RACK CIRCLE\n133\n   |\n",67,{"image":282,"text":283,"number":284},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.68.png","The word “Lego” has a double meaning in Italian: it means to join, to link but it \nalso recalls the famous game that brought together the childhood of countless \nchildren, including that of the designers, Draga & Aurel, giving the joy of being able \nto build something real, from a tower to a train. Hence the choice of this name for \nthe low tables and the console, which are the result of the embrace of geometric \nshapes, perfect together but harmonious and solid even separated. The main \nmaterials for these pieces are concrete eroded by sea salt and metal elements.\nL E G O\nLEGO\n   |\n135\n",68,{"image":286,"text":287,"number":288},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.69.png","With an image that is organic and technical at the same time, the Jet Plane \ndesk, by Steve Leung, features aerodynamic lines that underscore the exclusive \nstatus of the project, also through careful selection of the very best materials \nand finishes. The curved wooden chassis, with drawers and wiring channels, is \nentirely clad in leather with elegant saddlery craftsmanship. The top in marble \nand the cantilever leg in curved metal reinforce the aeronautical theme.\nJET PLANE\nJET PLANE\n137\n   |\n",69,{"image":290,"text":291,"number":292},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.70.png","The design of the Bastian sofa, by Mauro Lipparini, revolves around the construction \nof “suspended elements” of the armrests and backrests with “envelope” processing \nand metal friezes. Great attention to details, jewels that highlight the sartorial cuts of \nseams and borders. Armrests and backrests are like perimeter walls that welcome, \nenvelop and protect the serenity of being.\nB A S T I A N\nBASTIAN\n   |\n139\n",70,{"image":294,"text":295,"number":296},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.71.png","Chemical formula of calcium carbonate, or limestone, the name of the collective \nof artists CaCO3 refers to a raw material commonly used for the realization of \nthe mosaics.  The study and practice of traditional techniques and the direct \ncontact with the mosaic works of the past, made   possible during the years of \nstudy and work experience in restoration sites, contributes to the sharing of a \ncommon reflection on the formal aspects of the mosaic and their elaboration, \naimed at finding new possible relationships between light and matter.\nCATTEDRALE \nCATTEDRALE\n141\n   |\n",71,{"image":298,"text":299,"number":300},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.72.png","Being a fan of photography and digital processing, the artist Michele Astolfi \nexperiments the combination between the image and the different materials \nsuch as fossil wood, crystals, natural stone and steel. The most recent research \nbrings him closer to the pictorial treatment of the used material, making the \nborder between the uniqueness of the “jewel” work and its replicability. \nT R O P I C A L\nTROPICAL\n143\n   |\n",72,{"image":302,"text":303,"number":304},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.73.png","HOME PHILOSOPHY\nDesign\n1 4 5\n1 5 3 \n1 5 7 \n1 5 9 \nD E S I G N  C O D E S\nSA RTO R I A L  D E S I G N  S E R V I C E\nYAC H T  D E S I G N  E X P E RT I S E\nR E A L  E S TAT E  P H I LO S O P H Y\n",73,{"image":306,"text":307,"number":308},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.74.png","DESIGN CODES\nDESIGN CODES\nCentral to Visionnaire’s design philosophy are geometric motifs e decorations that infuse \nspaces with a sense of harmony and balance. Whether through “cannetè” patterns, bold \nangular forms or cocooning curves, these motifs serve as the cornerstone of architectural \ncompositions, interior layouts and retail displays. Through the careful integration of these \ndesign elements, Visionnaire ensures that each space possesses a unique identity and a \nsense of recognizability.\n147\n   |\n",74,{"image":310,"text":311,"number":312},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.75.png","Canneté motifs\nDESIGN CODES\n149\n   |\n",75,{"image":314,"text":315,"number":316},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.76.png","Angles tapestry\nDESIGN CODES\n151\n   |\n",76,{"image":318,"text":319,"number":320},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.77.png","Cocooning grace\nDESIGN CODES\n153\n   |\n",77,{"image":322,"text":323,"number":324},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.78.png","The brand takes an alternative approach to the idea of interior design, offering a “total \nconcept” solution, creating customized interior spaces to fit the customer’s personal \nneeds, style and taste. Visionnaire develops its contribution to the one-of-a-kind approach \nby starting with a specifically Italian sensibility: our country’s territory is full of exceptional \nenvironmental situations, because the landscapes and locations of Italy are often recognized \nas fertile vectors of a “culture of habitation” and – more in general – a “culture of living.”  The \nVisionnaire styling division is able to carry out projects in all their phases of implementation: \nfrom analysis of the site to development of an inspirational moodboard and range of materials, \nfrom technical drawings of plans, elevations, sections and renders, to the production of \nfurnishings and their final installation.\nSARTORIAL \nDESIGN SERVICE\nSARTORIAL DESIGN SERVICE\n155\n   |\n",78,{"image":326,"text":327,"number":328},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.79.png","SARTORIAL DESIGN SERVICE\n157\n   |\n",79,{"image":330,"text":331,"number":332},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.80.png","A new residential perspective arises, oriented towards rediscovery of the man-nature \nrelationship. Life and travel on the sea are experiences of reconciliation with the natural \ncontext, moments in which to explore, to push the imagination beyond boundaries and \ntowards new horizons. The particular ability of Visionnaire to create one-of-a-kind projects, \nperfectly suited to the desires of the company’s clients, finds a natural outlet in the production \nof exclusive boats. \nEvery yachting project is different from the others, because every yachtsman, our client, is \nan individual. The formulation of a vessel involves the same parameters as the design of a \nhome: uniqueness, exclusivity and personalization, based on identity and dreams. To make \nan abode for dreams means having in-depth knowledge of the people who will live there.\nYACHT DESIGN \nEXPERTISE\nYACHT DESIGN EXPERTISE\n159\n   |\n",80,{"image":334,"text":335,"number":336},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.81.png","REAL ESTATE PHILOSOPHY\nREAL ESTATE PHILOSOPHY\n   |\n161\n",81,{"image":338,"text":339,"number":340},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.82.png","Home philosophy has always been the core of \nour vision. For the first Visionnaire’s architectural \nproject we worked together with Volare, a real estate \ndeveloper based in Dubai, to create a branded villa \nthat represents a manifesto, the encounter between \nthe sartorial attitude of the maison and the expertise \nof our partner. The new villa rises on the shores of \nJumeirah Bay Island. An oasis of peace and exclusivity \nwhere sky and sea beautifully merge together. The \nvilla designed by Alessandro La Spada embodies \nthe identity of Visionnaire and that of the territory in \na sophisticated way. The mansion is connected to \nthe landscape. Stone, marble and glass define the \narchitectural volumes. Typical motifs of Visionnaire’s \nlanguage recur up to the definition of every single \ndetail: the stone is engraved following a relief design \nwhich, on the one hand, evokes the quilting of some \nof the maison’s iconic products and on the other, it \npays homage to the softness of the desert dunes. If \nduring the day it is the sunlight that creates shadows \nand contrasts on the stone, at night a LED system \nrecreates a game of light.\nREAL ESTATE PHILOSOPHY\n163\n   |\n",82,{"image":342,"text":343,"number":344},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.83.png","Water, sand and light have been our drivers: the perceptive passage between the intensity of the light \nand the color of the sky is very strong especially when passing from an exterior to an interior. The sand \nis transported by a light sea breeze and the energy of the sea cannot fail to win you over.\nREAL ESTATE PHILOSOPHY\n165\n   |\n",83,{"image":346,"text":347,"number":348},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.84.png","BRAND EXTENSIONS\nIngenuity\n1 6 7\n1 7 3\nA RT  P H I LO S O P H Y:  W U N D E R K A M M E R\nF O O D  P H I LO S O P H Y:  V I S I O N N A I R E  B I S T R OT\n",84,{"image":350,"text":351,"number":352},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.85.png","ART PHILOSOPHY:\nWUNDERKAMMER\nUrban Icons - Paolo Leonardo\nFeminine - Domenico Grenci, Nina Surel, Paolo Leonardo, Roberto Kusterle\nGenesis - Conrad Jon Godly\nVisionnaire establishes its Milan flagship store \ninside the former Cavour cinema-theatre, where \nthe company envisions a space of artistic \nexperimentation, where people would be \nable to share and “live together” with products \nthrough an experience of beauty. The result \nis the Wunderkammer, an art gallery inside a \ndesign gallery, a place for artistic installations \nthat organically extends, or creates a short \ncircuit, into the design activities of the brand, \ntriggering a fertile, regenerating connection. \nArt in all its forms and expressions has always \nbeen a source of inspiration for Visionnaire. \nThe gallery presents itself as one real “room of \nwonders” and plunges its conceptual roots in \nthe Baroque period, when the nobles exhibited \nand boasted their travel memorabilia to amaze \nguests within these private rooms. The ability to \nwork with materials and to create unique works \nare the characteristics that guide the choice of \nthe artists for the exhibitions and which reflect \nthe corporate values strongly linked to the \nsavoir faire and high craftsmanship. The works \nare sold in the gallery or included in the projects \nwithin a vast proposal.\nART PHILOSOPHY: WUNDERKAMMER\n   |\n169\n",85,{"image":354,"text":355,"number":356},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.86.png","Affinity - Brad Wilson\nChlorophyl - Alessandro Brighetti\nART PHILOSOPHY: WUNDERKAMMER\n171\n   |\n",86,{"image":358,"text":359,"number":360},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.87.png","Narrazioni Intrecciate - Draga & Aurel\nART PHILOSOPHY: WUNDERKAMMER\n173\n   |\n",87,{"image":362,"text":363,"number":364},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.88.png","FOOD PHILOSOPHY: \nVISIONNAIRE BISTROT\nThe Visionnaire Design Gallery contains a Bistrot to expand the concept of \nshowroom space into a place of overall wellbeing. The Visionnaire Bistrot \nis a project of love and appreciation of Italian culinary culture, discreetly \nbringing out the best in the finest local ingredients, applying experimental \ncuriosity to new flavors and combinations for a sophisticated international \naudience looking for a unique immersive experience in a destination full of \nsuggestions between art and design.\nFOOD PHILOSOPHY: VISIONNAIRE BISTROT\n   |\n175\n",88,{"image":366,"text":367,"number":368},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.89.png","LO G O  A N D  P I C TO G R A M\nF O N T S\nC O LO R  PA L E T T E S\nC O M M U N I CAT I O N  C H A N N E L S\nPA RT N E R S  C O D E\nAWA R D S\n1 7 7\n1 8 7\n1 9 1\n1 9 3 \n2 0 5\n2 0 7 \nGENERAL GUIDELINES\n",89,{"image":370,"text":371,"number":372},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.90.png","General guidelines\nLOGO AND PICTOGRAM\nThe distinctive feature of the Visionnaire logo is the reflection of “N,” which \nrepresents the brand’s commitment to balance and the duality between \ninnovation and tradition.\nTHE PLAY OF REFLECTION\nThe mirroring effect is not merely ornamental but signifies the brand’s \nintrospective approach, inviting individuals to reflect on their living spaces \nand the philosophies that shape them.\n“HOME PHILOSOPHY”\nNestled between the “II” is the brand’s poignant payoff: “Home Philosophy.” \nPlaced strategically, this phrase encapsulates Visionnaire’s core belief that \na home is more than just a physical space; it is a sanctuary that reflects \none’s unique philosophy, style and aspirations. The delicate alignment \nsymbolize the meticulous attention Visionnaire gives to every detail.\nLOGO AND PICTOGRAM\n   |\n179\n",90,{"image":374,"text":375,"number":376},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.91.png","General guidelines\nLOGO AND PICTOGRAM\nLOGO AND PICTOGRAM\n181\n   |\n",91,{"image":378,"text":379,"number":380},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.92.png","General guidelines\nLOGO AND PICTOGRAM\nLOGO AND PICTOGRAM\n183\n   |\n",92,{"image":382,"text":383,"number":384},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.93.png","General guidelines\nLOGO AND PICTOGRAM\nLOGO AND PICTOGRAM\n185\n   |\n",93,{"image":386,"text":387,"number":388},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.94.png","DO NOT USE THIS WAY\nDO NOT USE THIS WAY\nGeneral guidelines\nLOGO AND PICTOGRAM\nLOGO AND PICTOGRAM\n   |\n187\n",94,{"image":390,"text":391,"number":392},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.95.png","Visionnaire is Lifestyle\nVisionnaire is Lifestyle\nVisionnaire is Lifestyle\nVisionnaire is Lifestyle\nVisionnaire is meta-luxury\nVisionnaire is meta-luxury\nVISIONNAIRE IS LIFESTYLE\nVISIONNAIRE IS LIFESTYLE\nVISIONNAIRE IS LIFESTYLE\nVISIONNAIRE IS LIFESTYLE\nVISIONNAIRE IS META-LUXURY\nVISIONNAIRE IS META-LUXURY\nSailec \nAssistant\nThe corporate font is utilized in \nprimary printed materials such \nas catalogues and magazines\nOfficial Visionnaire website font\nGeneral guidelines\nFONTS\nFONTS\n   |\n189\n",95,{"image":394,"text":395,"number":396},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.96.png","Visionnaire is full home design\nVisionnaire is full home design\nVisionnaire is full home design\nVISIONNAIRE IS FULL HOME DESIGN\nVISIONNAIRE IS FULL HOME DESIGN\nVISIONNAIRE IS FULL HOME DESIGN\nCy Grotesk \nThe corporate font is utilized for \ndigital presentations\nVisionnaire is well-being\nVisionnaire is well-being\nVISIONNAIRE IS WELL-BEING\nVISIONNAIRE IS WELL-BEING\nSaol Display \nThe corporate font is primarily utilized \nfor digital presentations and headings\nGeneral guidelines\nFONTS\nFONTS\n   |\n191\n",96,{"image":398,"text":399,"number":400},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.97.png","EMERALD SAHARA\nCOCOA BROWN\nDESERT DUNE\nCHERRY BLOSSOM\nRGB\nCMYK\nPA N T O N E\n5 0 4 C\nR 8 7 \nG 4 1\nB 5 4\nPA N T O N E\n4 0 6 3 C\nR 1 5 5 \nG 6 4\nB 5 8\nPA N T O N E\n4 9 1 C\nR 1 2 7 \nG 4 7\nB 5 8\nPA N T O N E\n4 0 4 1 C\nR 1 2 9 \nG 9 5\nB 9 4\nPA N T O N E\n5 0 4 C P\nC 2 9 \nM 8 8\nY 4 5\nK 6 5\nPA N T O N E\n4 1 0 1 C\nR 9 8\nG 3 3\nB 4 3\nPA N T O N E\n4 1 0 3 C P\nC 2 9 \nM 9 2\nY 4 1\nK 7 0\nPA N T O N E\n4 0 6 3 C P\nC 5 \nM 8 1\nY 7 1\nK 3 2\nPA N T O N E\n4 9 1 C P\nC 9 \nM 8 9\nY 5 9\nK 4 8\nPA N T O N E\n4 0 4 1 C P\nC 3 2 \nM 5 6\nY 4 7\nK 2 9\nR 2 4 9 \nG 2 3 8\nB 2 1 8\nPA N T O N E\n4 2 7 1 C\nR 1 4 3 \nG 1 2 4\nB 1 1 6\nPA N T O N E\nWarm Gray 10\nC 4 3 \nM 4 3\nY 4 6\nK 2 4\nPA N T O N E\n7 6 1 6 C\nR 1 0 7 \nG 7 6\nB 7 9\nPA N T O N E\n7 6 1 7 C P\nC 4 3 \nM 6 8\nY 5 4\nK 5 3\nPA N T O N E\n4 2 6 8 C\nR 1 7 9\nG 1 6 0\nB 1 5 1\nPA N T O N E\n7 5 2 9 C P\nC 2 4 \nM 2 6\nY 3 0\nK 3\nPA N T O N E\n4 6 8 5 C\nR 2 2 5 \nG 2 0 0\nB 1 8 5\nPA N T O N E\n4 2 6 8 C P\nC 2 3 \nM 3 0\nY 3 5\nK 5\nC 3 \nM 7\nY 1 7\nK 0\nPA N T O N E\n7 5 1 8 C\nR 1 0 9 \nG 8 0\nB 7 5\nPA N T O N E\n2 3 1 8 C\nR 1 6 4 \nG 1 1 6\nB 7 9\nPA N T O N E\n4 0 1 4 C\nR 1 8 3 \nG 1 0 2\nB 7 9\nPA N T O N E\n7 5 7 3 C\nR 1 6 7 \nG 1 0 2\nB 4 7\nR 2 2 6 \nG 2 1 1\nB 1 9 0\nPA N T O N E\n7 5 1 8 C P\nC 3 6 \nM 5 9\nY 5 6\nK 4 1\nPA N T O N E\n2 3 1 8 C P\nC 1 3 \nM 4 5\nY 6 8\nK 2 5\nPA N T O N E\n4 0 1 4 C P\nC 5 \nM 6 2\nY 6 5\nK 1 8\nPA N T O N E\n7 5 7 2 C P\nC 4 \nM 5 1\nY 8 4\nK 2 1\nC 1 3 \nM 1 6\nY 2 7\nK 1\nPA N T O N E\n5 4 7 C\nR 0 \nG 5 1\nB 6 4\nPA N T O N E\n2 2 1 5 C\nR 4 5 \nG 8 6\nB 1 0 3\nPA N T O N E\n2 4 6 3 C\nR 9 1 \nG 1 1 8\nB 1 1 7\nPA N T O N E\n2 4 6 2 C\nR 9 0 \nG 1 4 2\nB 1 3 7\nR 2 0 9 \nG 2 2 6\nB 2 2 8\nPA N T O N E\n5 4 7 C P\nC 1 0 0 \nM 1 1\nY 2 0\nK 8 2\nPA N T O N E\n2 2 1 5 C P\nC 8 1 \nM 3 9\nY 3 0\nK 4 3\nPA N T O N E\n74 7 5 C P\nC 7 0 \nM 2 5\nY 3 6\nK 2 1\nPA N T O N E\n2 4 6 2 C P\nC 6 3 \nM 1 9\nY 4 0\nK 1 4\nC 2 2 \nM 5\nY 1 1\nK 0\nCOLOR PALETTES\nGeneral guidelines\nCOLOR PALETTES\n   |\n193\n",97,{"image":402,"text":403,"number":404},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.98.png","CONNECTING BEYOND BOUNDARIES\nOur commitment to innovation extends beyond the creations to how we engage and connect with our \nstakeholders. In a rapidly evolving digital landscape, we embrace the power of multichannel communication \nto ensure that the message reaches our audience wherever they are. From traditional media to cutting-edge \ndigital platforms, we leverage a diverse range of channels to create a cohesive and immersive brand experience.\nSTRATEGIC INTEGRATION\nVisionnaire’s multi channel communication strategy is not just about being present on multiple platforms; it’s \nabout strategically integrating our messaging to create a unified and impactful brand narrative. Whether through \nsocial media, email campaigns, or traditional print media, every channel plays a distinct role in conveying our \nvision, values, and the unique stories that define us.\nTAILORED ENGAGEMENT\nRecognizing the diverse preferences of our audience, the multichannel approach allows us to tailor our \ncommunication to meet varying needs. Whether someone prefers the visual appeal of Instagram, the depth of \ninformation in a newsletter, or the immediacy of a live chat, Visionnaire is committed to delivering content in a \nway that resonates most with each individual.\nThe \nadvertising \nand \neditorial \ninitiatives of Visionnaire are me-\nticulously crafted to establish the \nbrand as a pioneer in luxury indu-\nstry innovation and lifestyle excel-\nlence. By amplifying the voices \nof journalists, our brand narrative \nis vividly brought to life. Vision-\nnaire’s media strategy is focused \non crafting emotionally resonant \nadvertising campaigns that tran-\nscend \nmere \nproduct-centric \nmessaging, instead embodying a \nreal lifestyle.\nStay informed about the latest \nupdates, \ntrends \nand \ninsights \nthrough our newsletter. Delivered \nstraight \nto \nyour \ninbox \nfrom \nVisionnaire \nHome \nPhilosophy \n(newsletter@ipe.it), \nit’s \nyour \ngo-to source for brand news, \nproduct launches and exciting \nannouncements.\nVisionnaire specializes in the art of \ncrafting immersive events. From \ncorporate gatherings to special \ncelebrations, we bring a unique \ntouch to each occasion, transla-\nting ideas and concepts that drive \nour communication strategy into \nreal experiences.\nwww.visionnaire-home.com\nVisit our official website to di-\nscover more about our products, \nservices, and the Visionnaire com-\nmunity. We believe in the power of \ncommunication to transform ide-\nas into reality. Explore, engage and \nstay connected with Visionnaire.\nADV & \nEDITORIAL \nCONTENTS\nNEWSLETTER\nWEBSITE\nSOCIAL MEDIA\nPLATFORMS\nEVENTS\nJoin our official accounts on the \nmain social media platforms. Fol-\nlow us for real-time updates, en-\ngaging contents and the opportu-\nnity to connect with a community \nof Visionnaire lovers.\nCHINA\nVisionnaire家居哲学\nvisionnairehomephilosophy\nGLOBAL\nVisionnaire Home Philosophy\nvisionnairehomephilosophy\nRUSSIA\nVisionnaire Home Philosophy\nGeneral guidelines\nCOMMUNICATION CHANNELS\nCOMMUNICATION CHANNELS\n   |\n195\n",98,{"image":406,"text":407,"number":408},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.99.png","W\n\u002F SOCIAL MEDIA PLATFORMS\nPROFILE IMAGE\nWhite badge featuring Visionnaire logo, \nsymbolizing brand authenticity.\nAUDIENCE\nOur Instagram account serves as a di-\ngital oasis for architects, designers, art \nlovers and discerning clients alike, pro-\nviding a curated experience that ignites \ninspiration. With an emphasis on refined \naesthetics, superior craftsmanship and \nvisionary projects, our content caters to \nindividuals who possess a discerning eye \nfor sophistication and aspire to elevate \ntheir lifestyle and living environments to \nunparalleled standards.\nBIO\nVisionnaire\nFurniture. Italian meta-luxury lifestyle \nbrand since 1959.\nHIGHLIGHTS\nNoteworthy stories marked with a white \nbadge featuring the pictogram offering a \ncurated exploration of our brand.\nMENTIONS AND TAG\n@visionnairehomephilosophy\n#visionnairehomephilosophy\nFEED ESTHETICS\nOur feed strategy involves a delibera-\nte pattern - alternating between posts \nframed in a white border, emphasizing \nclean design and full-image visuals for \nimmersive impact. Each post strategical-\nly incorporates a text overlay on images, \nproviding essential details like the name \nof the product\u002Fproject and its respective \ncategory. This approach ensures a cohe-\nsive and informative visual narrative.\nCONTENT STRATEGY\nOur content strategy revolves around a \nstructured cadence of posts thrice we-\nekly, ensuring a consistent flow of inspi-\nration and insight. From showcasing our \nlatest product innovations to highlighting \none-of-a-kind interior projects and featu-\nring exclusive editorials and awards, our \nobjective is to deliver valuable content \nthat resonates with our audience’s di-\nscerning tastes and aspirations.\nvisionnairehomephilosophy\nVisionnaire\nArredamento\nItalian meta-luxury lifestyle brand since 1959.\nCAROUSEL \nPOST\nFEED\nGeneral guidelines\nCOMMUNICATION CHANNELS\nCOMMUNICATION CHANNELS\n   |\n197\n",99,{"image":410,"text":411,"number":412},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.100.png","W\nVISIONNAIRE-HOME.COM\n> DISCOVER MORE \n> DISCOVER DECALOGO\nCATALOGUES\nPROJECTS\nPRODUCTS\nSTORES\nPAVONE THRONE, DESIGN MARC ANGE\nADV 2023\nNOV, MONDAY 20TH\nWELCOME TO \nVISIONNAIRE HOME PHILOSOPHY \nITALIAN \nMETA-LUXURY \nLIFESTYLE \nBRAND\nLOWER IMPACT JOURNEY\nBeing a Benefit Company\nDECALOGO\nThe Visionnaire Manifesto\nNOMAD\nThe new collection 2024\nThe brand bases its activity on the value of knowledge and continuing research on the concept of \ncontemporary beauty, confirming its exceptional ability to create design projects and products of \noutstanding sartorial workmanship, fostering and restoring value to the skills of local artisans located \nacross the Italian territory.\nBenefit \ncompany \nfrom \n2021, \nVisionnaire \ndefines its business as a promoter of positive \nvalue for the community and intends to pursue, \nin the exercise of economic activity, one or \nmore positive effects - or reduce negative ones \n- towards people, communities, territories and \nenvironment. \nOur 2022 Annual Sustainability and Impact \nReport in abstract version, is now available for \nconsultation and includes information about \nour ethical approach and our initiatives for a \nmore sustainable future. \nTen foundation values. Ten programmatic \nprecepts. Entrepreneurial energy blends with \nthe poetry of the creative act. Each of the key \nconcepts of the Visionnaire philosophy is \ndefined through a sequence of words that \nexpress a vision, with the force of a credo. \nGeneral guidelines\nCOMMUNICATION CHANNELS\n\u002F NEWSLETTER\nCOMMUNICATION CHANNELS\nMETA-LUXURY\nVisionnaire has understood that products are conveyors of value first and a \nbeautiful creative manifestation second. This broad concept, encapsulated \nin the expression “meta-luxury”, i.e. “beyond” luxury, invites us to discover \neverything that exists beyond the product itself – as it appears to us.\n   |\n199\n",100,{"image":414,"text":415,"number":416},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.101.png","VISIONNAIRE-HOME.COM\n> DISCOVER BASTIAN DUAL\n> DISCOVER KATHRYN\n> DISCOVER KATHRYN\nCATALOGUES\nELEONORE\nCAVALLI\nPROJECTS\nPRODUCTS\nSTORES\nNOV, MONDAY 20TH\nHERE COMES \nTHE SUN \nTHE NEW\nONE-OF-A-KIND\nYACHT \nPROJECT\nKATHRYN ARMCHAIR\nGiuseppe Viganò\nKATHRYN SOFA\nGiuseppe Viganò\nINTERIORS\nDesigned to embrace the interplay between the sun and the ocean, the 89-meter yacht called Here \nComes The Sun, provides overall onboard experience from dining room, bar and lounge area to \ncinema, pool and wellness center.\n“Visionnaire has taken part in the interior design and furnishing of the yacht, \napplying the sartorial approach to the creation of unique yet reproducible \nobjects. Transforming dreams into reality, we built a space which connects \nhumans and nature”. \nThe owner’s living room features the Bastian Dual sofa and low table with the “envelope” element in \ndialogue with two Auryn small tables, designed by Mauro Lipparini, establishing a color harmony with \nthe ocean, perfectly seen in the panoramic windows.\nGeneral guidelines\nCOMMUNICATION CHANNELS\n\u002F NEWSLETTER\nCOMMUNICATION CHANNELS\n201\n   |\n",101,{"image":418,"text":419,"number":420},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.102.png","LOGO\nVisionnaire logo at the top of the page\nCREDITS\nMention to the designers and products featured in the picture\nFULL-BLEED DESIGN\nThe picture fully extends to the edges of the page without any frame\nOur advertisements are meticulously crafted \nto be more than just visuals, they’re stories that \nspeak to our lovers directly. Our ads captivate, \nresonate and immerse the brand followers in \nthe forefront of meta-luxury industry dialogues. \nThe focus will be on cultivating a holistic brand \nexperience that transcends mere product \npromotion, resonating with clients on a deeper \nemotional level.\nGeneral guidelines\nCOMMUNICATION CHANNELS\n\u002F ADV AND EDITORIAL CONTENTS\nSHIBARI armchair\nDesign STUDIOPEPE\nCOMMUNICATION CHANNELS\n   |\n203\n",102,{"image":422,"text":423,"number":424},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.103.png","W\nIn the realm of Visionnaire, every event is more than just a gathering; it’s an \nimmersive journey meticulously designed to captivate and communicate. \nEvery Visionnaire event is conceived with a distinct theme or idea, carefully \ncurated to resonate with our audience on both intellectual and emotional levels. \nWhether it’s through Grand Opening events, interactive installations, or curated \nperformances, we create opportunities for attendees to not only witness but also \nactively participate in the narrative, fostering a sense of deeper engagement.\nGeneral guidelines\nCOMMUNICATION CHANNELS\n\u002F EVENTS\nCOMMUNICATION CHANNELS\n   |\n205\n",103,{"image":426,"text":427,"number":428},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.104.png","The Visionnaire logo must be utilized \nfollowing the general guidelines and \ntechnical \nspecifications \nprovided. \nThe logo is supplied by the marke-\nting department, which oversees and \napproves any use of it for promotional \npurposes. Any utilization of the Vision-\nnaire logo must be shared with and \nauthorized by the company.\nAll advertising and press office activi-\nties are the responsibility of Visionnai-\nre, which designates its representati-\nves as official spokespersons for the \nbrand and its campaign image. This \ndesignated image is the only one au-\nthorized for advertising publications. \nAny advertising or editorial oppor-\ntunities proposed by partners must \nbe submitted to the marketing de-\npartment for evaluation and approval, \nensuring adherence to established \nguidelines.\nVisionnaire oversees the entire adver-\ntising graphic design process, with all \nadvertising insertions provided by the \nbrand as ready-to-print executive files. \nAdditionally, press kit sharing requests \nare directed to the marketing depart-\nment, which will supply the necessary \nmaterials to fulfill specific editorial re-\nquests. This centralized approach en-\nsures consistency and quality across \nall advertising and editorial endeavors, \nreinforcing the brand’s identity and \nmessaging.\nThe Visionnaire official website is:\nwww.visionnaire-home.com \nAny utilization of the Visionnaire logo \nand informational materials on other \nwebsites must undergo approval from \nthe Visionnaire marketing department. \nThese materials (logo, pictures, video, \netc.) will be supplied and endorsed by \nVisionnaire. The general guidelines \nremain valid and must be adhered to. \nAdditionally, Visionnaire will promote \nits partners within the list of retailers \nthrough its official website.\nAny promotional initiatives involving \nVisionnaire will be communicated to \nits marketing department. In order to \nimplement promotions benefiting its \npartners, Visionnaire will receive from \nthem the requisite materials inclu-\nding: professional photographs and \nvideos essential for promoting stores, \nprojects, or contents in support of its \npartners. These visuals must adhere to \nthe established guidelines.\nVisionnaire \nsupports \nits \npartners’ \nin-store sales efforts by providing \npromotional materials, including ye-\narly catalogues and corporate maga-\nzines. Additionally, Visionnaire offers \noptional marketing kits upon specific \nrequests from its partners. These kits \nmay include:\nSAMPLES KIT\nAssortments of upholstery samples to \nshowcase the quality and variety of Vi-\nsionnaire offerings.\nUPHOLSTERY CLEANING KIT\nKits containing specialized cleaning \nmaterials \ntailored \nfor \nVisionnaire \nupholstery products, ensuring proper \ncare and maintenance.\nBRANDED GIFTS \nCustomized gifts bearing the Vision-\nnaire brand, ideal for enhancing cu-\nstomer loyalty and appreciation.\nBRANDED SHOPPERS\nShoppers featuring the Visionnaire \nlogo, serving as stylish and practical \naccessories for customers during their \nshopping experiences.\nThese optional marketing kits are tai-\nlored to meet the diverse needs and \npreferences of Visionnaire’s partners, \nproviding them with additional tools \nto enhance their marketing and sales \nendeavors.\nAll guidelines outlined in this brand bible are deemed to \nbe valid and applicable.\nLOGO\nADVERTISING \n& PRESS\nWEBSITE\nPROMOTION\nMARKETING \nMATERIALS\nSOCIAL MEDIA\nThe official Visionnaire accounts on the \nmain social media platforms are as follows:\n \nVisionnaire furnishes and authorizes \nmaterials for social media postings \non alternative platforms and accoun-\nts. While Visionnaire is dedicated to \npromoting partners through its official \nchannels, it does not endorse the cre-\nation of additional accounts under its \nname.\nGeneral guidelines\nPARTNERS CODE\nPARTNERS CODE\nCHINA\nVisionnaire家居哲学\nvisionnairehomephilosophy\nGLOBAL\nVisionnaire Home Philosophy\nvisionnairehomephilosophy\nRUSSIA\nVisionnaire Home Philosophy\n   |\n207\n",104,{"image":430,"text":431,"number":432},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.105.png","2023\n2024\n2022\n2021\n2020\n2019\n2018\n2017\nFor Visionnaire, earning international awards represents more \nthan just accolades – it signifies a profound acknowledgment of \nexpertise and creativity. These awards serve as a testament to the \nbrand’s dedication to setting new horizons in meta-luxury design. \nThe presence of these awards alongside Visionnaire products \nwithin the stores and exhibition contexts, symbolizes a mark of \ndistinction. It communicates to customers that these pieces have \nbeen recognized by experts in the field and prestigious juries for \ntheir innovation and ingenuity, instilling a sense of confidence in \ntheir investment. These awards serve as a source of inspiration, \nboth for customers and fellow designers, encouraging continuous \ninnovation and advancement within the industry.\nGeneral guidelines\nAWARDS\nAWARDS\n   |\n209\n",105,{"image":434,"text":435,"number":436},"\u002Fmedia\u002Fimages\u002Fb5\u002F9a1928464a471b2e0b65607393644e-28e1499ee8.106.png","Produced by\n©IPE SRL\nALL RIGHTS RESERVED\nVisionnaire Logo, catalogue and advertising images are sole propriety of IPE srl, \nhencefort any use of the logo or adaptation of images is strictly forbidden without \nIPE srl prior approval; nonetheless, in any case the images must be used in such \na way that there is no reasonable doubt that those belong to IPE srl and refer to \nIPE srl products. No part of this publication can be reproduced or transmitted in \nany form or by any means, both electronic or mechanical, including photocopying \nand recording, or via any information storage  and retrieval system, without written \npermission of the publisher.\nCreative Direction: Eleonore Cavalli\nPhoto credits:\nTIMELESS CODES\nAdvertising campaigns over time by Max Zambelli, Nadir, Malena Mazza\nArt and Design - Impero dei Sensi by Lorenzo Pennati\n \nPrint Made in Italy | March 2024 | Grafiche Antiga\nI.P.E. S.r.l.\nVia Mattei 1 - 40069 Zola Predosa (Bo) Italy\ntel. +39 051 6186311 - fax +39 051 6186310\nwww.visionnaire-home.com\nipe@ipe.it\nVisionnaire Milano\nPiazza Cavour 3, 20121 Milano, Italy\ntel. +39 0236512554\ninfo@visionnairemilano.com\nCertifications related to I.P.E. 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