[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-sevensedie-otto-project":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":76},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":71,"matched_pages":72,"match_count":73,"two_pages":74,"show_text":75},13065,"Otto Project","sevensedie-otto-project","\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F62\u002F17ea6bce1ac57a377053294f55ebdc-2736da9913.pdf","Sevensedie",594,"sevensedie","2.3 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69],{"image":7,"text":15,"number":16},"By Sevensedie\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.2.png","",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.3.png","On the occasion of the 2022 Salone \nSevensedie presents «8», the new program \nof development of native projects that \nembrace for the first time an innovative \napproach to design, therefore not according \nto the principles of “reproduction” of \n“classic” chairs and accessories, but as \n“creators” of innovative and trendy design.\nTo do this, Sevensedie has activated several \ncollaborations with established designers, \nwith whom it has decided to embark on this \nnew path.\nIn occasione del Salone 2022 Sevensedie presenta \n«8», il nuovo programma di sviluppo di progetti \nnativi che abbracciano per la prima volta  \nun approccio innovativo al design, non quindi \nsecondo principi di «riproduzione» di sedie  \ne complementi «classici», ma come «creatori»  \ndi design innovativo e di tendenza. Per farlo, \nSevensedie ha attivato diverse collaborazioni  \ncon affermati designer, con cui ha deciso  \ndi intraprendere questo nuovo percorso.\n4 images for 4 design studios\n4 images for 4 design studios\nStudio Design Sevensedie\nMatteo De Stefani\nLuca Roccadadria\nPaolo Cappello\nBy Sevensedie \n5\n4\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.4.png","Project presentation\nPresentazione progetto\n“8” stands for “after 7”, English root of the \nSevensedie brand, but it is also a symbol \nof infinity and in any case of circularity, \nefficiency, universality. “8” therefore \nrepresents the step forward, the next \nchapter, the next page from which to start \nmaking a new story.\nSevensedie firmly believes in the value of \nrenewal, in order to respond to its market but \nalso to expand its commercial horizons.\n«8» sta per «dopo 7», radice inglese del brand \nSevensedie, ma è anche simbolo di infinito  \ne comunque di circolarità, di efficienza,  \ndi universalità. \n«8» rappresenta dunque il passo in avanti,  \nil prossimo capitolo, la pagina successiva  \nda cui iniziare a fare un nuovo racconto.\nSevensedie crede fermamente nel valore  \ndel rinnovamento, per rispondere al proprio \nmercato ma anche per espandere i propri  \norizzonti commerciali.\nBy Sevensedie \n7\n6\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.5.png","Il valore della collaborazione\nThe value of collaboration\nWhen a brand intends to renew itself, it \noften asks for help to activate this process; \nthe entrepreneur has an idea, or rather, \nan intuition, he knows it is right, but his \nhistory up to now has represented the past - \npresent, not the future; to grasp the essence \nof the future he may need help.\nIn the world of design, and in particular \ninterior design, collaboration with various \nprofessionals, each with their own \nsensitivity, is the right recipe for taking \nthe step in the right direction; Sevensedie, \nwith the collaboration with Luca, Paolo and \nMatteo, has activated its process of change.\nQuando un brand ha intenzione di rinnovarsi, \nspesso chiede aiuto per attivare tale processo; \nl’imprenditore ha un’idea, o meglio,  \nuna intuizione, sa che è giusta, ma la sua storia  \nfin lì ha rappresentato il passato - presente,  \nnon il futuro; per cogliere l’essenza del futuro  \npuò aver bisogno, appunto, di aiuto.\nNel mondo del design, e in particolare  \ndel design d’interni, la collaborazione con diversi \nprofessionisti, ognuno con la propria sensibilità,  \nè la ricetta giusta per compiere il passo nella giusta \ndirezione; Sevensedie, con la collaborazione  \ncon Luca, Paolo, Matteo, ha attivato il suo processo \ndi cambiamento.\nBy Sevensedie \n9\n8\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.6.png","The thought, the project\nIl pensiero, il progetto\nThe idea behind the project is simple, almost \nan instant intuition, but its transformation \ninto products requires the use of numerous \nexpertise.\nEach innovative line, each original choice, \neach new shape requires a considerable \nimaginative effort but its practicality requires \na lot of experience and many experiences.\nThis is why Sevensedie’s choice lies in \nthe team, where each member brings his \nexperience, his eye, his touch, just like in any \nwinning sports team.\nIl pensiero alla base del progetto è semplice,  \nquasi una intuizione istantanea,  \nma la sua trasformazione in prodotti richiede  \nla messa in campo di numerose expertise.\nOgni linea innovativa, ogni scelta originale,  \nogni forma nuova richiede uno sforzo \nimmaginativo notevole ma la sua praticabilità \nrichiede molta esperienza e molte esperienze.\nEcco perché la scelta di Sevensedie risiede  \nnella squadra, dove ogni componente porta la sua \nesperienza, il suo occhio, il suo tocco, esattamente \ncome in ogni squadra sportiva vincente.\nBy Sevensedie \n11\n10\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.7.png","Drawing is everything, in our times a very \npowerful and effective analog - digital mix, \nwhere the thought immediately follows \nthe manual sketch but at the end of the \nprocess you can already see the product you \nimagined even a few hours before; power of \ntechnology applied to art.\nYes, because architecture is a form of art.\nSevensedie has always been used to re-\ncreating architectural art objects; she \nintends to become its protagonist.\nThe commitment is considerable, but the \nsatisfaction is indescribable; even the \nprofessionals who collaborate with us feel \nthe satisfaction and of being able to see their \nchild born.\nIl disegno è tutto, ai tempi nostri un mix analogico \n- digitale molto potente ed efficace, dove al pensiero \nsegue subito lo schizzo manuale ma a fine processo \npuoi già vedere il prodotto che hai immaginato \nanche solo qualche ora prima; potere della tecnologia \napplicata all’arte.\nSì perché l’architettura è una forma d’arte.\nSevensedie da sempre è abituata a ri-creare \noggetti d’arte dell’architettura; intende diventarne \nprotagonista.\nL’impegno è notevole, ma la soddisfazione \nindescrivibile; anche i professionisti che collaborano \ncon noi percepiscono la soddisfazione di poter \nvedere nascere la loro creatura.\nFrom design to production\nDal disegno alla realizzazione\nBy Sevensedie \n13\n12\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.8.png","«Let’s face it», every idea \u002F product is such \nonly if, at the end of a complex process, it \nbecomes reality. In order for it to become \na reality, especially if we are talking about \na new, original product, craftsmanship \nis central; in Sevensedie, craftsmanship \naccompanies the development of the \nproject in all its phases; it is our way of \nindustrializing the product.\n«Diciamo la verità», ogni idea \u002F prodotto è tale solo \nse, alla fine di un processo complesso, diventa realtà \nAffinché diventi realtà, soprattutto se parliamo  \ndi un prodotto nuovo, originale, l’artigianalità \nrisulta centrale; in Sevensedie l’artigianalità \naccompagna lo sviluppo del progetto in tutte \nle sue fasi; è il nostro modo di industrializzare  \nil prodotto.\nThe value of craftsmanship \nand know-how: The choices that \"make\" \nthe product.\nIl valore dell’artigianalità e del know how.\nBy Sevensedie \n15\n14\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.9.png","A \"raw\" product from our world affirms its \nsoul, made of joints, fixing points, load-\nbearing structures and general look & feel, \nhowever, unlike a mechanical product, such \nas a car, it can be understood fairly faithfully \nhow it will appear when it is finished.\no However, the choice of finish and fabric, \nfor example, can determine the \"wow\" \nthat invades each of us as we observe the \nfinished product, ready to be sold. The \"raw\" \nproduct may be beautiful, but the finished \nproduct is \"awesome\".\nUn prodotto «grezzo» del nostro mondo afferma  \nla propria anima, fatta di incastri, punti  \ndi fissaggio, strutture portanti e look & feel \ngenerale, tuttavia, a differenza di un prodotto \nmeccanico, ad esempio un’auto, si intuisce \nabbastanza fedelmente come apparirà quando sarà \nfinito. Tuttavia, la scelta della finitura e del tessuto, \nad esempio, è in grado di determinare il «wow»  \nche invade ognuno di noi osservando il prodotto \nfinito, pronto per essere venduto.  \nIl prodotto «grezzo» può essere bello, ma il prodotto \nfinito è «molto più bello».\n Choices \"make\" the product \nLe scelte che «fanno» il prodotto\nBy Sevensedie \n17\n16\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.10.png","Studio Design Sevensedie\nMatteo De Stefani \nLuca Roccadadria\nPaolo Cappello\nBy Sevensedie \n19\n18\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.11.png","Studio Design Sevensedie\nSevensedie has been setting up its own internal design studio \nfor about 10 years, dedicated to defining general product \nand branding strategies, designing new collections, studying \nthe stands of the Salone del Mobile, and recently defining \nstrategic collaborations with interior  \ndesign professionals.\nThe aforementioned Matteo De Stefani, architect, has taken \non the role of art director for two years, and supports Luca \nOsti, partner of Sevensedie with responsibility for research \nand development, style and operations, in defining product \nand development strategies of the collections.\nSince the establishment of the internal design studio, \nSevensedie has created Ada, Ellipse, Elly, Elegance and \nrecently coordinated the birth of Project 8.\nE’ da circa 10 anni che Sevensedie ha costituito il proprio studio  \ndi design interno, dedicato alla definizione delle strategie generali  \ndi prodotto e di branding, alla progettazione di nuove collezioni,  \nallo studio degli stand del Salone del Mobile, e recentemente  \nalla definizione delle collaborazioni strategiche con professionisti \ndell’interior design.\nIl già citato Matteo De Stefani, architetto, ha assunto da due anni  \nil ruolo di art director, e affianca Luca Osti, socio di Sevensedie  \ncon delega alla ricerca e sviluppo, allo stile e alle operations,  \nnella definizione delle strategie di prodotto e di sviluppo delle collezioni.\nDalla costituzione dello studio di design interno, Sevensedie  \nha realizzato Ada, Ellipse, Elly, Elegance e recentemente coordinato  \nla nascita del Progetto 8.\nWhere the ideas born\nDove nascono le idee\nSofa\nNagara\nCoffe table\nContera\nLamp table\nContera\n20\n21\nBy Sevensedie \n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.12.png","Matteo De Stefani has been an architect \nand furniture designer for over a decade.\nArchitetto e designer di mobili \nda oltre un decennio\nMatteo De Stefani\nEstablished interior designer, he designed the Ellipse and Ada \ncollections and the new Elly collection, which we present in \nthis catalog, for Sevensedie.\nHowever, his heterogeneous experience saw him also \ninvolved in other activities; by him are the designs and set-ups \nof the stands that over the years have allowed Sevensedie \nto be one of the brands historically present at the Salone del \nMobile in Milan; more recently, De Stefani took on the role of \nArtistic Director, taking care of the brand’s image at 360 °.\nAffermato designer di interni, ha disegnato per Sevensedie le collezioni \nEllipse, Ada e la nuova collezione Elly, che presentiamo in questo \ncatalogo. La sua esperienza eterogenea lo ha visto tuttavia coinvolto \nanche su altre attività; sue sono le progettazioni e gli allestimenti \ndegli stand che negli anni hanno consentitito a Sevensedie di essere \nuno dei brand storicamente presenti al Salone del Mobile di Milano; \npiù recentemente, De Stefani ha assunto il ruolo di Direttore Artistico \ncurando l’immagine del brand a 360°.\nChair\nMec8\nTable\nD-vergence\n22\n23\nBy Sevensedie \n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.13.png","I project by observing, I start from \nsensations\nProgetto osservando, parto da sensazioni\nLuca Roccadadria\nLuca Roccadadria, a designer from the Marche who \ncollaborates with important Italian companies in the furniture \nand interior design sector, bases his style on the attention to \ndetail and the search for materials.\nHe observes nature in all its forms, movements and lines, and \ndraws infinite creative possibilities from it.\n \nIn 2014, at the age of 24, he founded his own studio, \nRoccadadria Design, in Pesaro.\nThe professional activity therefore begins by designing \nmirrors, sideboards, lamps, furnishing accessories and \nother products that will define Luca's stylistic code over the \nyears: a designer with a strong artistic sense, who observes \nthe surrounding world, recovers evocations of the past, like \nchildhood memories, in a continuous dialogue between form \nand function.\n \n«When I want to give life to a furniture product, be it an object, a \ncomplement or a system, I aspire to confer an artistic sense».\n \nThe industrial center of Pesaro furniture, home of the \nproduction of materials and furniture components, is of great \nimportance for Luca Roccadadria. Thanks to these origins \nLuca boasts a strong knowledge of materials and develops a \nprofound practical sense.\nCreativity, technical skills and transversal skills are acquired \ndirectly through the value of experiences in the field.\n \n«It is the function that gives value to the design, not just the \nbeauty. The interpretation of use is enhanced by unusual material \ncombinations that project the product into our homes, offices, \nshops, hotels».\n \nIn the experience and research of the materials that make up \nthe object, the careful investigation conducted on the use of \nglass deserves mention. The different possibilities offered \nby molten glass have allowed Luca to develop new concepts \nand shapes. Examples are the CARNABY sideboard made for \nCattelan Italia and the line of mirrors designed for Riflessi.\n \nIn 2020, important partnerships with other design companies \nbegin, opportunities that increase the professional experience \nin the product design of furniture such as tables and chairs.\n \nTo date there are many products by Luca Roccadadria \npresented at the Salone Internazionale del Mobile in Milan; \nto these, starting from the 2022 edition, are added those \ndesigned for Sevensedie.\nLuca Roccadadria, designer marchigiano che collabora con importanti \naziende italiane nel settore dell’arredamento e dell’interior design, basa \nil suo stile nella cura del dettaglio e nella ricerca dei materiali.\nOsserva la natura in ogni sua forma, movimento e linea, e ne trae \ninfinite possibilità creative. \nNel 2014, a 24 anni, fonda a Pesaro il suo studio, Roccadadria Design.\nL’attività professionale comincia dunque disegnando specchi, madie, \nlampade, complementi d’arredo ed altri prodotti che andranno a \ndefinire negli anni la cifra stilistica di Luca: un designer dallo spiccato \nsenso artistico, che osserva il mondo circostante, recupera evocazioni di \naltri tempi, come i ricordi d’infanzia, in un continuo dialogo tra forma \ne funzione. \n«Quando voglio dare vita a un prodotto d’arredo, sia esso un oggetto, un \ncomplemento oppure un sistema, aspiro a conferire un senso artistico». \nIl polo industriale dell’arredamento pesarese, patria della produzione \ndi materiali e componenti di arredo, riveste grande importanza per \nLuca Roccadadria. Grazie a queste origini Luca vanta una spiccata \nconoscenza dei materiali e sviluppa un profondo senso pratico. \nLa creatività, le competenze tecniche e le abilità trasversali sono \nacquisite direttamente attraverso il valore delle esperienze sul campo.\n“È la funzione che dà valore al design, non solo la bellezza. \nL’interpretazione d’uso è valorizzata da combinazioni materiche \ninusuali che proiettano il prodotto nelle nostre case, uffici, negozi, hotel”.\nNell’esperienza e nella ricerca dei materiali che compongono l’oggetto \nmerita menzione l’attenta indagine condotta sull’utilizzo del vetro. \nLe differenti possibilità offerte dal vetro fuso hanno permesso a Luca \ndi sviluppare nuovi concetti e forme. Ne costituiscono esempi la \nmadia CARNABY realizzata per Cattelan Italia e la linea di specchi \ndisegnata per Riflessi.\nNel 2020 prendono il via importanti sodalizi con altre aziende del \ndesign, occasioni che accrescono l’esperienza professionale nel product \ndesign di arredi come tavoli e sedie.\nAd oggi sono molti i prodotti di Luca Roccadadria presentati al Salone \nInternazionale del Mobile di Milano; a questi, a partire dalla edizione \n2022, si aggiungono quelli disegnati per Sevensedie.\nCoffe table\nKreis ø 80\nLamp Table\nKreis ø 50\nBy Sevensedie \n25\n24\n",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002F99\u002F70aee27bcf062487ed6b102b26a85d-2736da9918.14.png","Paolo Cappello is an established Industrial Designer, graduated from the \nMilan Polytechnic.\nPaolo Cappello è un affermato   Industrial Designer, laureatosi \nal Politecnico di Milano.\nPaolo Cappello, born in Verona, is an established Industrial \nDesigner, graduated from the Milan Polytechnic.\nHis career started in 2004, in Milan, through a three-year \ncollaboration with Ludovica + Roberto Palomba in Milan.\nIn 2007 he opens his own studio in Verona, where he activates \nimportant collaborations with other professionals \nof architecture, communication and graphics.\nOver the years, starting in 2008, he has received numerous \ninternational awards for his works; below are \nthe most significant:\n2008 International Design Competition Promosedia\n2008 Swarowsky's Crystal Visions\n2009 Antoniolupi Design Competition\n2009 Progetto Deco Design Competition\n2009 Italian Oxygen Award from the magazine Abitare\nYoung & Design Award 2011 1st prize\n2012 Elle Decor Young Designer Talent Italy\n2013 New York's best young designers\nYoung & Design 2015 Award with Caruso for Miniforms\nYoung & Design Award 2015 with Tilta for SlowWood\n2018 European Product Design Award, Product Designer \nof the Year\nArchdigest Magazine Cleverest 2020 Getclever Award\nHis works have been exhibited in numerous exhibitions \nin Rome, Milan, New York, Paris, Hangzhou, Shanghai, \nSao Paulo, Miami, Dubai, London and Tel Aviv.\nPaolo's works have been presented by major international \nmagazines and newspapers such as NY Times, Herald \nTribune, Abitare, Interni, Ottagono, Residence, Icon, \nElle Decor, Rolling Stone.\nPaolo Cappello, nato a Verona, è un affermato Industrial Designer, \nlaureatosi al Politecnico di Milano.\nLa sua carriera parte nel 2004, a Milano, attraverso una \ncollaborazione triennale con Ludovica + Roberto Palomba a Milano.\nNel 2007 apre il proprio studio a Verona, dove attiva importanti \ncollaborazioni con altri professionisti dell'architettura, della \ncomunicazione e della grafica.\nNel corso degli anni, già a partire dal 2008, ha ricevuto numerosi premi \ninternazionali per i suoi lavori; di seguito i più significativi:\n2008 Concorso Internazionale di Design Promosedia\n2008 Visioni di cristallo di Swarowsky\n2009 Concorso Antoniolupi Design\n2009 Concorso di Design Progetto Deco\nPremio Ossigeno Italiano 2009 della Rivista Abitare\nPremio Young & Design 2011 1° premio\n2012 Elle Decor Young Designer Talent Italy\n2013 I migliori giovani designer di New York\nPremio Young & Design 2015 con Caruso per Miniforms\nPremio Young & Design 2015 con Tilta per SlowWood\n2018 European Product Design Award, Product Designer of the Year\nPremio Cleverest 2020 Getclever di Archdigest Magazine\nLe sue opere sono state esposte in numerose mostre a Roma, Milano, \nNew York, Parigi, Hangzhou, Shanghai, San Paolo, Miami, Dubai, \nLondra e Tel Aviv.\nI lavori di Paolo sono stati presentati dalle principali riviste e giornali \ninternazionali come NY Times, Herald Tribune, Abitare, Interni, \nOttagono, Residence, Icon, Elle Decor, Rolling Stone.\nPaolo Cappello\nChair\nBabette\nTable \nCaleb\nBy Sevensedie 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