[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-poltrona-frau-museum":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":80},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":75,"matched_pages":76,"match_count":77,"two_pages":78,"show_text":79},24210,"Museum","poltrona-frau-museum","\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F89\u002Fdb76cd9229605fd0bb4e97fef85546-28f46c264e.pdf","Poltrona Frau",393,"poltrona-frau","2.0 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69,73],{"image":7,"text":15,"number":16},"Poltrona Frau \nMuseum\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.2.png","“I musei delle aziende con una grande storia \nsono sempre molto affascinanti e quello \ndi Poltrona Frau a Tolentino lo è se possibile \nancora di più, non solo per i cimeli esposti, \nma per l’occasione di poter in un colpo \nsolo ammirare tutta la grande competenza \nnella lavorazione e nella scelta dei materiali \ne traguardare il futuro attraverso le più \nrecenti realizzazioni”.\nMichele De Lucchi\n“The museums of companies with great \nhistories are always the most interesting and, \nif possible, the Poltrona Frau Museum \nin Tolentino is even more fascinating, not only \nbecause of the objects on display but also for \nthe opportunity visitors have to admire the \nskilful processing and the choice of materials \nand, at the same time, glimpse the future as \nembodied by our most recent projects”.\nMichele De Lucchi\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.3.png","Il Luogo\nTHE LOCATION\nThe choice of location represents a homage \nto this area of the Marche, which became the \nadopted home of the company – founded in Turin \nby Renzo Frau in 1912 – in the early 1960’s.\nA strong bond that has become stronger \nover almost 60 years thanks to the expertise \nof the regional manufacturing industry \nand the involvement of the local community. \nThe epitome of the Italian excellence, for which \nPoltrona Frau is an ambassador across the world.\nIL LUOGO\nLa scelta del luogo è un omaggio al territorio \nmarchigiano nel quale Poltrona Frau, fondata \na Torino da Renzo Frau nel 1912 si è trasferita \nall’inizio degli anni ’60.\nUn solido legame rafforzatosi nel corso \ndi sessant’anni grazie alla competenza del \ntessuto produttivo regionale \ne al coinvolgimento della comunità locale. \nInterprete dell’eccellenza italiana di cui \nPoltrona Frau è ambasciatrice nel mondo.\nTolentino\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.4.png","Il Museo\nTHE MUSEUM\nThe Poltrona Frau Museum is a rigorous \npiece of architecture within the Poltrona \nFrau facility. It displays the company’s history, \ninterweaving it with the evolution of taste and \ndesign.\nThe museum houses a collection of furnishings, \ndrawings, images, advertising campaigns and \nmaterials never revealed to the public before. \nA total of 1400 sqm of design and “Intelligence \nin our hands”.\nIL MUSEO\nIl Poltrona Frau Museum è una rigorosa architettura \nindustriale ricavata all’interno degli stabilimenti \ndi Poltrona Frau. Racconta la storia dell’azienda \nintrecciandola con l’evoluzione del gusto e del \ndesign.\nIn esposizione una collezione di arredi, \ndisegni, immagini, campagne pubblicitarie,  \nmateriali mai presentati prima al pubblico. \n1400 mq di design e “Intelligenza delle mani”.\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.5.png","La Chiostrina\nTHE LIGHTWELL\nAt the entrance, a charismatic object \ncaptures the eye.\nThe Lightwell is a timeless space used \nby the Company to welcome all visitors \nto the Poltrona Frau Museum and wish \nthem farewell, before meeting them \nagain in showrooms around the world. \nLA CHIOSTRINA\nAll’ingresso una presenza carismatica \ncattura lo sguardo. \nLa Chiostrina è uno spazio senza tempo, \nil benvenuto al Poltrona Frau Museum \ned il saluto di arrivederci che l’azienda \ndà a tutti gli ospiti del Museo, per rincontrarsi \nnuovamente nelle showroom di tutto il mondo. \nTHE WORDS\nNine video totems display a series of words \nand images that make up the technical \nglossary for the three Poltrona Frau souls: \nResidential Interiors, Custom Interiors and \nInteriors in Motion.\nThe raw materials and essential tools\nfor the master craftsmen at Poltrona Frau.\nA wall created with countless overlapping \npieces of leather in the hues of the \nsurrounding Marche region, a sensory \nconcentrate of touch and colour.\nLE PAROLE\nNove video totem. Un alternarsi di parole \ne immagini che compongono il glossario \ndel fare delle tre anime di Poltrona Frau: \nResidential Interiors, Custom Interiors and \nInteriors in Motion.\nLe materie prime e gli strumenti essenziali \nper il maestro artigiano di Poltrona Frau.\nSullo sfondo un fondale materico, una parete \nrealizzata da innumerevoli pelli sovrapposte \nnei colori del paesaggio marchigiano circostante, \ncondensato sensoriale di tattilità e colori.\nLe Parole\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.6.png","Il Lavoro\nWORKING AT POLTRONA FRAU \nAnd to find out how an Icon, like every other \nPoltrona Frau product, is created, we can delve \ninto the company’s workshops. Nine monitors \nand a series of evocative films akin to animated \npaintings. Processing phases described like \na series of time-honoured, slow and attentive \nsteps repeated since time immemorial Intelligence \nin our hands - the true embodiment of Poltrona \nFrau know-how. \nThis means craftsmanship and focus \non the human resource in the research, \ndevelopment and realisation of our furniture. \nIt is also the high technology that ensures \noptimisation of the industrial process and tests \nthe raw materials.From research and development \nof Pelle Frau® leather to heat branding, \nthe main production stages are processing \nof the rough cut frames and capitonné.\nIL LAVORO IN POLTRONA FRAU\nCome nasce un’icona e come nascono tutti \ni prodotti Poltrona Frau lo si scopre immergendosi \nnei laboratori dell’azienda. Nove monitor \ne una serie di filmati suggestivi come quadri \nanimati. Fasi di lavorazione descritte come \nun susseguirsi di gesti antichi, lenti e sapienti \nche si ripetono in un ritmo senza tempo.\nÈ l’Intelligenza delle Mani, la sintesi del saper \nfare di Poltrona Frau. \nÈ l’artigianalità e la centralità della \ncomponente umana nella ricerca, sviluppo \ne realizzazione di prodotto; ma anche alta \ntecnologia per assicurare l’ottimizzazione \ndel processo industriale e per testare \nle materie prime. Dalla ricerca e sviluppo \ndi Pelle Frau® alla marchiatura a caldo, \nregine di tutte le fasi sono la realizzazione \ndei crudi e fusti e la lavorazione capitonné.\nIl Secolo\ndi Poltrona Frau\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.7.png","   \nLa Storia\nLA STORIA \n \nNel 1912 l’imprenditore Renzo Frau, di origini \nSarde, deposita il marchio Poltrona Frau \nalla Camera di Commercio di Torino. Fino agli \nanni ‘40 l’attività della famiglia Frau si lega \nalla cultura del tempo e ad una città vivace. \nLe poltrone arredano le scenografie teatrali, \nle case private e i maggiori transatlantici. \nLe riviste culturali e di settore pubblicano \nle prime inserzioni pubblicitarie dell’azienda \na firma degli illustratori Nanni, Golia, Mendez \ne Sandro Properzi. A seguito di una serie \ndi passaggi generazionali nel 1962 il gruppo \nNazareno Gabrielli acquista l’azienda torinese \nche un anno dopo si trasferisce a Tolentino. \nNegli Anni Ottanta l’azienda amplia \nla propria produzione guardando al mondo \nautomobilistico e contract. Sguardo verso \nil futuro con l’apertura dei primi flagship store, \nnel 1992 è il momento di New York. L’immagine \nTHE HISTORY\nIn 1912, the Sardinian Renzo Frau registered \nthe Poltrona Frau tradename with the Turin \nChamber of Commerce. Until the 1940s, \nthe Frau family business was tied to the \nculture of the times and this lively city. \nIts armchairs furnished theatrical stage sets, \nprivate homes and the major transatlantic \nliners. Cultural and specialist magazines \npublished the company’s first adverts, \ndesigned by illustrators Nanni, Golia,  \nMendez and Sandro Properzi. Following  \na series of generational handovers, in 1962, \nthe Nazareno Gabrielli group bought out  \nthe Turin company, which one year later moved \nto Tolentino. In 1980s, Poltrona Frau expanded \nits production to include the automotive \nand contract sectors. Looking to the future, \nit opened its first flagship stores and in 1992 \ncame to New York, with Lella and Massimo \nè coordinata da Lella e Massimo Vignelli. \nNel 2004 il fondo Charme della Famiglia \nMontezemolo entra nel capitale di Poltrona \nFrau. L’azienda diventa Poltrona Frau Group \ninsieme a Cassina e Cappellini. \nNel 2005 il designer francese Jean-Marie \nMassaud disegna il concept dei flagship store \nnel mondo. La poltrona Archibald da lui \ndisegnata è best seller. Nel 2014 la famiglia \nHaworth acquisisce il Gruppo Poltrona Frau \ne conferma, promuovendoli, tutti i valori del brand. \nA seguire, grandi sono i successi per Poltrona \nFrau. Dalla vittoria di numerosi premi grazie a Ren \ndi Neri & Hu e ai lavori di Roberto Lazzeroni e di \nLudovica & Roberto Palomba, fino all’apertura di \nnuovi showroom e lanci di nuove collezioni. \nTra queste l’outdoor con Boundless Living \nCollections e la collaborazione con lo street artist \nFelipe Pantone per l’Archibald Limited Edition, \ncelebrazione dei primi 110 anni dell’azienda.\nVignelli coordinating the image.  \nIn 2004, the Montezemolo Family’s Charme \nfund entered the capital of Poltrona Frau. \nThe company became Poltrona Frau Group \ntogether with Cassina and Cappellini. \nIn 2005, the French designer Jean-Marie \nMassaud created the concept for flagship \nstores worldwide. His Archibald armchair \nbecame a bestseller. In 2014, the Haworth \nfamily purchased the Poltrona Frau Group, \npromoting and endorsing all the brand’s values. \nThereafter, Poltrona Frau achieved huge \nsuccesses. From winning numerous awards \nthanks to Ren designed by Neri & Hu and the \nworks of Roberto Lazzeroni and Ludovica & \nRoberto Palomba, to the opening of new \nshowrooms and the launching of new \ncollections. These include the outdoor \nBoundless Living Collections and the \ncollaboration with street artist Felipe Pantone \nfor the Archibald Limited Edition, a celebration \nof the company’s first 110 years.\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.8.png","   \nAnni 1910 - 1920\nAnni 1930 - 1940\nANNI 1910 - 1920 \nLa sede di Poltrona Frau è via Palazzo \ndi Città 6 bis: un “ben fornito magazzeno” \ndi due stanze, dove prendono vita le sedute \npersonalizzate per i clienti importanti \ndella città torinese. Il modello Chester \ne il modello Bergère sono i più richiesti. \nNel 1919 il Duca di Pistoia commissiona \na Renzo Frau la produzione della poltrona \nmodello 128; per la prima volta con \nuna lavorazione capitonné e piattino \nposacenere. Qualche anno dopo, \nnel 1926, l’azienda diventa fornitrice \ndella Real Casa Savoia a Torino.\nTHE 1910’s AND THE 1920’s \nPoltrona Frau headquarters were \nat 6 bis Via Palazzo di Città: a “well-stocked \nworkshop” comprising two rooms, where \ncustomised chairs were made for important \nclients in the city of Turin. \nThe Chester and Bergère models were \nthe most popular. In 1919, the Duke \nof Pistoia commissioned Renzo Frau \nwith production of the model 128 armchair, \nfor the first time with capitonné upholstery \nand an ashtray. A few years later, in 1926, \nthe company became purveyors to the Royal \nHouse of Savoy in Turin.\nANNI 1930 - 1940\nL’azienda entra nel mito per i sistemi \ndi produzione: la lavorazione è fatta a mano, \ngli artigiani producono arredi di alta qualità. \nGli arredi per le cabine del transatlantico \nRex consacrano il marchio a livello \ninternazionale. Per i modelli 904, oggi \nNew Deal e Vanity Fair, e Lyra Poltrona Frau \nsviluppa le prime campagne di prodotto \nsu “Domus” e “La Casabella”. La sede \nsi trasferisce in via Tripoli, da piccola bottega \ndiventa un’azienda.\nTHE 1930’s AND THE 1940’s\nThe company became legendary for its \nproduction systems, its artisans making high \nquality furnishings entirely by hand. Furnishings \nfor the cabins on the transatlantic liner Rex \nestablished the brand on an international level. \nFor the 904 models, New Deal and Vanity Fair, \nand Lyra, Poltrona Frau developed the first \nproduct campaigns in “Domus” and \n“La Casabella”. A move to new premises in Via \nTripoli marked the demise of the small workshop \nand the birth of a big company.\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.9.png","ANNI 1950 - 1960\nSono i più duri della storia dell’azienda. \nNel 1962 Poltrona Frau viene acquistata \ndal gruppo Nazareno Gabrielli. Il recupero \ndei valori e l’uso dei materiali esclusivi \ndel passato dell’azienda è l’obiettivo primario \ndella nuova proprietà. I saperi artigianali \nvengono trasferiti ai nuovi artigiani. Il periodo \nrivoluzionario degli anni Sessanta coinvolge \nil disegno dei nuovi prodotti: Lullaby e Dilly \nDally di Luigi Massoni, Dezza di Gio Ponti, \nSanluca di Achille e Piergiacomo Castiglioni.\nTHE 1950’s AND THE 1960’s\nThese were the most difficult in the history \nof the company In 1962, Poltrona Frau was \nacquired by the group Nazareno Gabrielli. \nThe primary objectives of its new owners \nwere to recover the company’s values and \nits use of exclusive historical materials. \nKnowhow was passed on to the new craftsmen. \nThe revolutionary period of the sixties influenced \nthe design of new products: Lullaby and Dilly \nDally by Luigi Massoni, Dezza by Gio Ponti, \nSanluca by Achille and Piergiacomo Castiglioni. \nAnni 1950 - 1960\nAnni 1970 - 1980\nANNI 1970 - 1980\nLa ricerca di soluzioni ergonomiche e di nuovi \nmateriali è testimoniata da sedute a firma \ndi Franco Bettonica, Marzo Zanuso, Ferdinand \nAlexander Porsche. In Ouverture di Pierluigi \nCerri la putrella da cantiere in acciaio \nverniciato diventa base per il divano.\nLella e Massimo Vignelli disegnano Intervista, \nuna risposta ad un’esigenza di tipo televisivo.\nTHE 1970’s AND THE 1980’s\nResearch into ergonomic seating solutions \nand into new materials led to articles \nby Franco Bettonica, Marzo Zanuso and \nFerdinand Alexander Porsche. In the Ouverture \nby Pierluigi Cerri the stiffness of building site \ngirders in painted steel provides the base for \nthe sofa. Lella and Massimo Vignelli designed \nIntervista for a TV studio set.\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.10.png","Custom Interiors \nCUSTOM INTERIORS\nPoltrona Frau Custom Interiors affianca \nprogettisti di tutto il mondo, per sviluppare, \ninsieme, arredi speciali di teatri, auditorium, \nmusei, aeroporti, alberghi, ristoranti cinema, \nshowroom\u002Fretail, uffici e yachting.\nIn mostra dieci realizzazioni al fianco \ndi dieci premi Priztker. Dal Parlamento \nEuropeo di Strasburgo al Walt Disney \nConcert Hall di Los Angeles di Frank O. Gehry, \ndall’Auditorium Parco della Musica di Roma \ndi Renzo Piano al Forum di Barcellona \ndi Herzog & De Meuron. Ogni realizzazione \nè ospitata in una nicchia, dove campeggia \nla seduta che ne è protagonista. \nScenografia d’impatto, le immagini \nfotografiche del progetto che rivestono \ncompletamente il fondale.\nCUSTOM INTERIORS\nThe Poltrona Frau Custom Interiors works \nalongside designers from all over the world \nto develop special furnishings for theatres, \nauditoriums, museums, airports, hotels, \nrestaurants, cinemas, showroom\u002Fretail, offices \nand yachting.\nOn display, ten articles flanked by ten \nPritzker awards. From the European Parliament \nin Strasbourg to the Walt Disney Concert \nHall in Los Angeles by Frank O. Gehry, \nfrom the ‘Parco della Musica’ Auditorium \nin Rome by Renzo Piano to the Forum Building \nin Barcelona by Herzog & De Meuron. \nEach creation is housed in a niche showcasing \nthe key seating element. A high-impact display \nwith photographic images of the project that \ncompletely cover the backdrop.\nAnni 1990 - 2000\nAnni 2010 - 2020\nANNI 1990 - 2000\nLa collezione ufficio si estende, con prodotti \na firma di Lella e Massimo Vignelli, Pininfarina, \nScacchetti, Michele De Lucchi e Silvia Suardi. \nNel 1999 Poltrona Frau e Studio Cerri vincono \nil Compasso d’Oro ADI con il tavolo Titano. \nJean-Marie Massaud e Roberto Lazzeroni \nrappresentano il design del 2000 con forti \nrimandi alla tradizione di Poltrona Frau. \nLa poltrona Juliet di Benjamin Hubert vince \nil Centennial Design Competition nel 2012.\nTHE 1990’s AND THE 2000’s\nThe office collection expanded with products \nby Lella and Massimo Vignelli, Pininfarina, \nScacchetti, Michele De Lucchi and Silvia \nSuardi. In 1999 Poltrona Frau and Studio Cerri \nwon the ADI Compasso d’Oro award with the \nTitano table. Jean-Marie Massaud and Roberto \nLazzeroni represented the 2000s design, \nshowing a strong influence from the Poltrona \nFrau tradition. Juliet is the Winner of the \nCentennial Design Competition in 2012.\nANNI 2010 - 2020\nL’esperienza dell’abitare diventa espressione \ndel lifestyle contemporaneo, Poltrona Frau \nsperimenta un nuovo modo di vivere gli spazi \ndella casa e dell’ufficio senza frontiere e una \nriflessione sul cambiamento della fruizione \ndegli spazi, influenzato anche dall’evento \npandemico.\nComplementi d’arredo innovativi e internazionali \ndiventano i protagonisti dell’allestimento.\nTHE 2010’s AND THE 2020’s\nThe experience of living becomes an expression \nof contemporary lifestyle. Poltrona Frau \nexperiments with a new way of living home and \noffice spaces without boundaries and reflects \non how the way we use spaces has changed, \nalso influenced by the pandemic. Innovative \nand international furnishing accessories play a \nkey role in the exhibition.\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.11.png","Il Potere \ndel Marchio\nIL POTERE DEL MARCHIO\n“Nell’evoluzione dei brand, certi nomi sono \nelettrici: si costruiscono nel tempo e si ergono \nal di sopra del tempo. Nell’arredamento di \nlusso c’è Poltrona Frau. I lovemarks nascono \ndall’unione di mistero, sensualità e intimità.\nIl mistero di Poltrona Frau \nLa forza di Poltrona Frau risiede \nnella costanza di ciò che rappresenta, \nnel suo rinnovarsi incessante. \n \nLa sensualità di Poltrona Frau \nBasta sfogliare un catalogo di Poltrona Frau \n– volare o guidare, rilassarsi, lavorare o sognare \nsu una Poltrona Frau – e la vita è bella. \nL’intimità di Poltrona Frau\nL’intimità è empatia, impegno e passione. \nL’intimità è il tocco più leggero, il gesto \nperfetto, la piccola sorpresa, il sorriso \nrassicurante. Gli arredi Poltrona Frau, creati \nda mani umane, racchiudono questa qualità”.\nKevin Roberts da\n“L’Intelligenza delle mani”\nTHE POWER OF THE BRAND\nthe evolution of brands, some names \nare electric. They are built over time, \nand they stand above it. In luxury furnishing, \nthere is Poltrona Frau. Lovemarks are created \nwith mystery, sensuality, and intimacy\nThe mystery of Poltrona Frau\nThe potency of Poltrona Frau is \nconstant in what it stands for, while \nnever standing still.\nThe sensuality of Poltrona Frau\nOpen a Poltrona Frau catalogue, \ndrive or fly with it, relax or work \nor dream in it, and life is good. \nThe intimacy of Poltrona Frau \nIntimacy is empathy, commitment, and passion. \nIntimacy is the lightest touch, the perfect \ngesture, the little surprise, the reassuring \nsmile. Poltrona Frau furnishings, crafted \nby the human hand, have this quality.\nKevin Roberts from \n“The Intelligence in our hands”\n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.12.png","La Leathership®\nTHE LEATHERSHIP®\nLeathership®. A neologism. A trademark that \ndescribes the Poltrona Frau primacy in the \nworld of leather. Leather has been the material \nof choice since 1912. An exceptional colour \nspectrum. Pelle Frau® leather is divided up into \n11 collections dedicated to the living space. \nAt the Poltrona Frau Museum Leathership \nbecomes a tactile experience, a discovery of \nsense and an approach to sustainability.\nLA LEATHERSHIP®\nLeathership®. Un neologismo. Un marchio \nregistrato che definisce il primato di Poltrona \nFrau nella cultura della pelle. Dal 1912 la pelle \ncontinua a essere il materiale d’elezione. \nUn eccezionale vocabolario cromatico. \nPelle Frau® è suddivisa in 11 collezioni dedicate \nall’abitare. \nAl Poltrona Frau Museum Leathership diventa \nun’esperienza tattile, una scoperta di senso e \nun approccio alla sostenibilità.\nInteriors in Motion\nINTERIORS IN MOTION\nNel 1986 Poltrona Frau entra in macchina: \nsono suoi gli interni della Lancia Thema \n8:32 con motore Ferrari. L’artigianalità \nincontra la tecnologia. La storica cultura \ndella pelle che distingue l’azienda si esprime \nnel complesso rivestimento degli interni. \nIn mostra i progetti di maggior prestigio \nper aziende internazionali come Ferrari, \nVolksvagen, Lancia, Pershing, Italo, Etihad \nAirways, Fiat 500 e Volksvagen.\nAl centro un vero coup de théâtre. \nUna Ferrari California al centro dello spazio \ne della scena.\nINTERIORS IN MOTION\nIn 1986 Poltrona Frau met the car, upholstering \nthe interiors of the Lancia Thema 8:32 with \nits Ferrari engine. Craftsmanship encountered \ntechnology. The historic culture of leather \nthat distinguishes this company stand out \nfound expression in the complicated upholstery \nof car interiors. This exhibition shows hugely \nprestigious projects for international companies \nlike Ferrari, Lancia, Pershing, Italo \nEtihad Airways, Fiat 500 and Volksvagen.\nIn the centre of it all is a real coup de theatre, a \nFerrari California in the middle of the space, \nstealing the scene.\n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.13.png","",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.14.png","La mappa\n1\n2\n3\n4\n5\n6\n9\n7\n10\n8\n11\n12\n13\n15\n14\n1.\n2.\n3.\n4.\n5.\n6.\n7. \n8. \n9. \nReception \nLa Chiostrina\nLe Parole\nIl Lavoro\nAnni 1910 - 1920\nAnni 1930 - 1940\nAnni 1950 - 1960\nAnni 1970 - 1980\nCustom Interiors\nReception \nThe Lightwell\nThe words\nThe working\nThe 1910’s and the 1920’s\nThe 1930’s and the 1940’s\nThe 1950’s and the 1960’s\nThe 1970’s and the 1980’s\nCustom Interiors\n10. \n11.\n12. \n13. \n14. \n15. \nAnni 1990 - 2000\nAnni 2010 - 2020\nIl Futuro\nIl Potere del Marchio\nInteriors in Motion\nLa Leathership®\nThe 1990’s and the 2000’s\nThe 2010’s and the 2020’s\nThe Future\nThe power of the Brand\nInteriors in Motion\nThe Leathership®\n",14,{"image":70,"text":71,"number":72},"\u002Fmedia\u002Fimages\u002F82\u002F7abc70c47ecfcf4f9f009e4ef70f19-28f46ee589.15.png","Via Cristoforo Colombo\n62029 - Tolentino (Macerata)\nItalia\nT +39 0733 909 447\nmuseum@poltronafrau.it\npoltronafraumuseum.it\npoltronafrau.it\nPoltrona Frau \nMuseum\nORARIO APERTURA\nMar. \u002F Ven.\nh. 14.00 - 18.00\nSab.\nh. 9.00 - 17.00\nOPENING HOURS\nTue. \u002F Fri.\nh. 2.00 pm - 6.00 pm\nSat.\nh. 9.00 am - 5.00 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