[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-gubi-beetle-collection-2022":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":157},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":152,"matched_pages":153,"match_count":154,"two_pages":155,"show_text":156},24831,"Beetle Collection 2022","gubi-beetle-collection-2022","\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F68\u002F010f57f7928e2029401383517ffa34-28fc22f119.pdf","GUBI",1852,"gubi","26.5 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69,73,77,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149],{"image":7,"text":15,"number":16},"BEETLE COLLECTION\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.2.png","GAMFRATESI\nFROM BEETLE TO BEETLE\nTHE MAKING OF AN ICON\nBEETLE IN 3D VENEER\nEVERY MOMENT HAS A BEETLE\nAT THE ALCHEMIST\nMEET THE FAMILY\n02\n04\n06\n20\n28\n48\n56\nCONTENTS\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.3.png","2\n3\nGAMFRATESI\nDESIGNED \nBY\nGamFratesi has been working with GUBI since \nthe inception of their studio and the development \nof the Beetle Chair. With their own dual heritage, \nItalian Enrico Fratesi and Danish Stine Gam \nshare GUBI’s ability to synthesize seemingly \nopposing ideas – the classic and the contemporary, \nthe intellectual and the sensual, the understated \nand the expressive, the manufactured and the \nunique. These juxtapositions, as well as the \nboldness and curiosity that drives their desire \nto find inspiration in unfamiliar territory, are \nepitomized in the Beetle Collection.\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.4.png","4\n5\nPlants and animals have adapted over millennia to respond \nto evolutionary niches and perhaps none more so than the \nhumble beetle. 300,000 species live across the globe in \nalmost every environment on land or in water. Their sheer \ndiversity and adaptability have seen them inform and inspire \neverything from ancient cultural myths to twentieth-century \ncars and British pop bands.\nThe discipline of biomimicry proposes that the ingenuity of \nnature can be translated into contemporary product and \nfurniture design, in order to seek smarter solutions that are \ngood for our mental and physical health as well as the planet.\n“The perfection, honesty and harmony found in nature can \nsuggest technical resolutions and aesthetic forms,” say \ndesigners Stine Gam and Enrico Fratesi of GamFratesi. \n“By mimicking the finer details of nature with form, function, \nproportion or pattern, we can recreate biophilic human con-\nnections and healthy responses to the natural environment.”\n \n \nF\nR\nO\nM\n  \nB\nE\nE\nT\nL\nE \n  \n   \n T\nO\n  \n  \nB\nE\nE\nT\nL\nE\n \nFor the Beetle Chair, GamFratesi became captivated by the \nidea of translating the form of a beetle into a product for the \nhome. The pair drew on the form and function of an archetypal \nbeetle to create an iconic and ergonomic chair with a hard, yet \nsupple, two-part outer shell with a comfortable inner surface\n“The kind and protective anatomy of the beetle fascinated \nus,” they explain. “The Beetle’s outline is so harmonious; we \nimmediately felt the desire to reinterpret it.”\nThe structure of a beetle’s articulated shell comprises solid \nplates connected by flexible sutures, which allow the beetle \nto move, while maintaining protection and form.\n“It looks solid and impenetrable and yet, in places, it is \nsinuous and flexible, and this seeming contradiction is what \nenables it to move freely,” say the designers. “All these \nelements are linked and work together in a fascinating way. \nOne of the many reasons we studied beetles was their ability \nto carry out technical movements while keeping their parts \nrigid and defined.”\nIn 2013, GUBI and GamFratesi introduced the Beetle Chair to \nthe world, and a modern design classic was born.\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.5.png","6\n7\nTHE MAKING \nOF AN ICON\nStrikingly simple in form but full of personality, \nGamFratesi’s design combined crafted details \nand advanced manufacturing technologies to \nproduce something truly original: a highly \nversatile, extremely comfortable, and beautifully \nexpressive chair inspired by the forms of nature.\nBeetle Dining Chair in 3D Oak Veneer, upholstered in Dedar Karakorum 001\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.6.png","8\n9\nThe Beetle Chair’s unique success as a design is rooted in its \ndistinctive fusion of artisanal craftsmanship and technologically \nadvanced production techniques. Like the insect that inspired \nit, the chair combines an almost mechanical exactitude of \nform with an organic, contoured softness – a duality that \nmirrors the man-meets-machine story of its making.\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.7.png","10\nOne of the distinctive features of GamFratesi’s inspiration, \nthe beetle insect, is its ability to make complex movements \nwhile keeping its constituent parts rigid and defined. Echoing \nthis, the chair’s elegant 10-millimeter, single-curved outer \nshell, had to be capable of flexing in response to the body’s \nmicro-movements in such a way as to ensure high ergonomic \nperformance while maintaining a strong silhouette.\nThe manufacturing process used to achieve this pushes \nthermo-plastic technology to its limits, creating a shell with a \ncontinuous curved form that is robust and firm, while retaining \nflexibility. The high-pressure 3D injection-molded plastic of \nthe Beetle Chair’s outer shell exhibits a slight bend, just like a \ntechnical office chair but – thanks to variations in thickness of \nthe shell at certain points – maintains the graceful, domestic \naesthetic that so many design fans have fallen in love with \nover the last decade.\nMOLDED FOR MOVEMENT\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.8.png","12\nThe unique flex of the Beetle Chair’s shell allows it to offer movement-responsive \nsupport for long periods of time, enabling effortless switching between different \nsitting positions. This level of comfort is enhanced further in the chair’s upholstered \nvariants, which feature dual layers of high-performance foam. The lower, firmer \nlayer is configured to maximize comfort during long periods of sitting, whereas \nthe softer upper layer that covers it provides a feeling of indulgence and relaxation \nfrom the instant you sit down. Precision-cut to fit the shell, the foam layers perfectly \ncover the Beetle’s hard edges, giving the upholstered chair the comfort for which \nthe chair is celebrated.\nCRAFTED \nFOR \nCOMFORT\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.9.png","14\n15\nWhile cutting-edge technology and production techniques deliver the high \ndegree of accuracy needed to create the Beetle’s extraordinary shape, the \nfinal touches that underpin its crafted identity are performed manually. After \nthe shell has been molded, excess plastic is carefully cut away by hand to \nrefine the chair’s soft contours and edges. Upholstery fabrics and leathers are \nindividually checked and quality-tested for any imperfections, and individually \ninspected to ensure they are evenly stretched across the curved shell. Where \nthe front and back panels meet, a special piping technique adds an aesthetic \nfinish, with the final stitching completed by hand.\nHAND MADE DETAILS\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.10.png","16\n17\nThe Beetle’s lightness of expression \nis partly down to the finessed form of \nits legs. Tapering down from the frame \nbelow the seat to the floor, the legs \nhave a conic shape that elevates the \nseat and contributes to the delicacy \nand refinement of the chair’s silhouette. \nVisually softening the steel frame in this \nway presents a significant technical \nchallenge, requiring that the steel be \nheated and shaped to the finest degree \nin order to balance the legs’ organic, \nbeetle-like elegance with the engineered \nsturdiness of the frame.\n \nAfter shaping, the legs are treated to \nobtain different finishes in variations of \nblack, chrome and brass, each requiring \na unique surface application to achieve \nflawless results. For the antique brass \nvariant, hand-polishing delivers the \ndistinctive vintage look.\nORGANIC \nGEOMETRY\nBeetle Dining Chair in 3D Oak Veneer, upholstered in Dedar Karakorum 001\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.11.png","18\nBeetle Dining Chair, fully upholstered in Glamour Group Mumble 02\n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.12.png","20\n21\nBEETLE in      \n    3D VENEER\n“The design language of the Beetle Chair lends \nitself to be rendered in wood, which underscores \nthe Beetle’s ‘inspired by nature’ story. Wood is \na fantastic, warm, and natural material and \nthe Beetle in 3D veneer manages to express the \nbest of these aesthetic characteristics. The shell \nhas always been a design feature; the shape of \nthe Beetle is graceful, perfectly curved. Veneer \nis the ideal material to mold into this organic \nform – the three-dimensional shape enhances \nits grain and color.” \n–  Stine Gam and Enrico Fratesi\nBeetle Dining Chair in 3D Oak Veneer, upholstered in GUBI Soft Leather Gray\n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.13.png","22\n23\nBeetle Dining Chair in 3D Walnut Veneer, upholstered in GUBI Soft Leather Army\nA decade since GamFratesi introduced the Beetle Chair to \nthe world, the studio has reimagined their landmark design \nconcept in 3D veneer – giving the Beetle a bold new natural \nexpression and further emphasizing its status as an archetypal \ndesign, open to interpretation in any number of materials.\n \nThe veneer edition takes the organic, nature-inspired form \nof the original Beetle shell, and adapts it to accommodate \nthe realities of working with veneer. The result translates the \nBeetle’s distinctive curves into a molded wooden shell, giving \nthe chair a new material aesthetic without compromising the \ncomfort for which it has become renowned, and expanding \nthe design’s relevance to even more interior settings.\n \nThe shell of this new iteration comprises two separate \npieces. The backrest and seat are connected by internal \nspring-steel brackets that are invisible from the outside. \nEach piece is 3D-molded using a bending press – a method \nof shaping veneer pioneered by mid-century designers.\n \n3D technology enables designers to produce organic shapes \nthat were once impossible to create. This molding technique \nis uniquely able to create the Beetle’s distinct curvature \nusing veneer, while maximizing its comfort and flexibility. \nThis required an extensive process of experimentation to \nperfect. Transforming the veneer from flat surface to three-\ndimensional form also introduces depth and texture to the \nmaterial, emphasizing the vertical grain and color of the \nwood, and giving the chair a premium appearance and a \nnatural character.\n",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.14.png","24\n25\nDespite the Beetle’s transition to a new material, GamFratesi’s \noriginal inspiration – and the design’s namesake – is still \nevident in the veneer edition’s form, perhaps even more so. \nThe sinuous seat and back are visual echoes of the segmented \nparts of a beetle’s body; the hard outer shell mirrors the \ninsect’s protective exoskeleton; and the upholstered seat \nand backrest reference the soft body inside. The addition of \nwood veneer only emphasizes the design’s connection to the \nnatural world and the forms of nature that inspired it.\n \nThe Beetle involves a high degree of skill to produce, but \nwith the veneer edition, GamFratesi has introduced an even \ngreater level of craft. The meeting point of the two shells, as \nwell as the junction between the wood and the upholstery, \nunderline the craftsmanship that has gone into the chair, as \nwell as emphasizing its precise detailing and graceful form. \nThe thickness of the shell varies: wider at the points of \nconnection, to allow for greater strength, but thinner at the \nedges to preserve the iconic silhouette.\n \nLight and dark wood veneers are available in oak and \nAmerican walnut. Together with the wide range of upholstery \noptions, this means the chair can be matched with interiors \nof any style or color palette, and can be deployed equally \neffectively in the home or in hospitality settings, where it \nmakes a striking and peerlessly comfortable seat. \nLeft: Beetle Dining Chair in 3D Walnut Veneer, upholstered in GUBI Soft Leather Army \nRight: Beetle Dining Chair in 3D Oak Veneer, upholstered in Dedar Karakorum 001\n",14,{"image":70,"text":71,"number":72},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.15.png","26\n27\nLeft & Right: Beetle Dining Chair in 3D Walnut Veneer, upholstered in Dedar Flair Special FR 134\nRight: Beetle Dining Chair in 3D Walnut Veneer, upholstered in GUBI Soft Leather Army \nBeetle Dining Chair in 3D Oak Veneer, upholstered in GUBI Soft Leather Gray\n",15,{"image":74,"text":75,"number":76},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.16.png","EVERY     \nMOMENT \nHAS \na BEETLE\n",16,{"image":78,"text":79,"number":80},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.17.png","30\n31\nBeetle Dining Chair in 3D Walnut Veneer, upholstered in Dedar Flair Special FR 134  \nBeetle Dining Chair in 3D Walnut Veneer, upholstered in Leder Reihardt Brescia 2476\nBeetle Dining Chair, fully upholstered in Dedar Around Bouclé 033  \nBeetle Dining Chair, fully upholstered in Dedar Belsuede Special FR 133  \nBeetle Dining Chair, fully upholstered in Dedar Sunday 133\n",17,{"image":82,"text":83,"number":84},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.18.png","32\n33\nLeft: Beetle Dining Chair in 3D Walnut Veneer, upholstered in Leder Reihardt Brescia 2476\nRight: Beetle Dining Chair in 3D Walnut Veneer, upholstered in Flair special FR 134\nBeetle Dining Chair, fully uholstered in Dedar Belsuede Special FR 133 & Dedar Around Bouclé 003\n",18,{"image":86,"text":87,"number":88},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.19.png","34\n35\nBeetle Bar Chair in 3D Walnut Veneer, upholstered in GUBI Plain 0033\nBeetle Bar Chair, fully upholstered in GUBi Plain 0033\nBeetle Bar Chair in 3D Oak Veneer, upholstered in Dedar Sunday 032\n",19,{"image":90,"text":91,"number":92},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.20.png","36\n37\nBeetle Dining Chair in 3D Walnut Veneer, upholstered in Dedar Flair Special FR 134 & Leder Reinhardt Brescia 2476 \nBeetle Dining Chair in 3D Oak Veneer, upholstered in Dedar Sunday 112 & Dedar Karakorum 001\nBeetle Bar Stool, upholstered in Dedar Around Boucle 023 \nBeetle Counter Stool, upholstered in Dedar Belsuede Special FR 016 \nBeetle Stool, upholstered in Dedar Eero Special FR 016\n",20,{"image":94,"text":95,"number":96},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.21.png","38\n39\nBeetle Dining Chair, fully upholstered in Dedar Sunday 002\nBeetle Lounge Chair, fully upholstered in Glamour Group Mumble 49\n",21,{"image":98,"text":99,"number":100},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.22.png","40\n41\nLeft: Beetle Lounge Chair, upholstered in Glamour Group Mumble 49\nRight: Beetle Lounge Chair, upholstered in Dedar Sunday 112\nBeetle Lounge Chair, upholstered in Dedar Chevron Special Outdoor 022\n",22,{"image":102,"text":103,"number":104},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.23.png","42\n43\nLeft & right: Beetle Dining Chair, un-upholstered in Amber Brown, New Beige, \nSweet Pink, Pebble Brown, Pastel Green & Alabaster White\n",23,{"image":106,"text":107,"number":108},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.24.png","44\n45\nLeft: Bat Outdoor Dining Chair in Alabaster White & New Beige\nRight: Beetle Outdoor Dining Chair in Alabaster White \u002F Bat Outdoor Dining Chair in Alabaster White\n",24,{"image":110,"text":111,"number":112},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.25.png","46\nLeft & Right: Beetle Outdoor Dining Chair in Alabaster White\nBat Outdoor Dining Chair in Alabaster White\n",25,{"image":114,"text":115,"number":116},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.26.png","48\n49\nBeetle Bar Chairs, fully upholstered in GUBI Dandy 606\nALCHE    MIST\nBEETLE \n \n \n \n \n \n \nAT \nTHE \n",26,{"image":118,"text":119,"number":120},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.27.png","50\n51\nRight: Beetle Lounge Chairs, fully upholstered in GUBI Dandy 606 \n50\nBlending art, drama, gastronomy and \nspectacular visuals into one allencom-\npassing multisensory experience, the \nAlchemist restaurant in Copenhagen’s \nindustrial Refshaleøen is pushing the \nboundaries of fine dining. Two years in \nthe making, Alchemist finally opened \nits massive bronze doors to the public in \nJuly 2019 and was awarded two Mi-\nchelin Stars within just seven months. \n",27,{"image":122,"text":123,"number":124},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.28.png","52\n53\nBeetle Lounge Chairs, fully upholstered in GUBI Dandy 606 \nAlchemist is the brainchild of chef Rasmus Munk, who \nis determined to take diners on a journey of body. With a \nlaser-like focus on every detail from the art and aesthetics \nto the technology, Munk worked closely with Studio Duncalf \nto specify the Beetle Collection as a key component of the \ninterior at Alchemist.\n“We used the Beetle Chair in Alchemist’s first iteration – a \nmuch smaller restaurant – and we were so impressed that we \nwanted to use it again here. It is incredibly comfortable even \nover long periods of time – crucial when you serve a 50-course \ntaster menu – but it also perfectly balances elegance and \ncharacter, so it makes a statement even in an imposing space \nlike this one.”\n53\n",28,{"image":126,"text":127,"number":128},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.29.png","54\n55\nBeetle Lounge Chairs, fully upholstered in GUBI Dandy 606 \nGuests enter the 22,000-squarefoot warehouse building – \nonce a boat-builders workshop and then the space in which \nthe Royal Danish Theatre designed, made and stored stage \nsets – through ominous three-meter-high hand-sculpted \nbronze doors. Once inside, a partition wall slides up to reveal \na lavish bar beyond, furnished with four meter-long brass \npendant lamps and Beetle Lounge Chairs in navy-blue velvet \npaired with Bat Lounge Chairs in taupe, all overlooking a \ntowering, 13-meter wine cellar on one side and a futuristic \ntest-kitchen on the other. \n54\nA dramatic staircase leads to the main restaurant in which \ndark blue Beetle Bar Chairs are arranged along a winding \ndining bar beneath a staggering 18-meter-wide dome. 12 \nmapping projectors supply dinner guests with a 360-degree \nvisual experience that might feature the anything from the \naurora borealis to a bloom of jellyfish interspersed with plastic \nbags – part of Munk’s attempt to use his platform to bring \nabout positive social change.\nAn elevator takes diners up to an intimate and cozy final \nroom, complete with fire pit and tea ceremony bar, in which \ndessert is served. Munk explains: “I want our guests to feel \nlike they’ve left reality behind and embarked on a parallel \njourney through a series of unique physical spaces as well as \nthrough their own five senses.”\nBeetle Bar Chairs, fully upholstered in GUBI Dandy 606\n",29,{"image":130,"text":131,"number":132},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.30.png","56\n57\n“Beetles are dynamic insects so we wanted \nto create variants of the Beetle Chair adding \nnew functionality each time, while carefully \nproportioning the form to maintain their \ndistinctive aesthetic.” \n– Stine Gam and Enrico Fratesi\nBeetle DINING CHAIR \nBeetle BAR CHAIR  \nBeetle MEETING CHAIR\nBeetle COUNTER CHAIR\nM\nE\nE\nT\n \n \nt\nh\ne\n \nF\nA\nM\nI\nL\nY\nIn nature, the beetle is highly versatile and adaptable. Likewise, GamFratesi’s \ndesign has proven extraordinarily versatile, allowing the creation of an expansive \nand ever-growing furniture family. Thanks to the adaptability of its original design \nlanguage, the Beetle Collection has grown to include chairs for every function, \ncomprising the Beetle Dining Chair, Lounge Chair, Sofa, Stools, Ottoman, Counter \nand Bar Chairs and Meeting Chair. Together, they form a natural family of new \ntypologies, without ever losing the characteristic line of the beetle that inspired \ntheir design concept.\nBeetle OTTOMAN\nBeetle STOOL\nBeetle COUNTER STOOL  \nBeetle SOFA  \nBeetle BAR STOOL\nBeetle LOUNGE CHAIR\n",30,{"image":134,"text":135,"number":136},"\u002Fmedia\u002Fimages\u002F4a\u002F0a78e338c80410fac6c1c436783402-28fc253ae2.31.png","58\n59\nCURATE YOUR OWN\nIn addition to the breadth of the collection, the Beetle Chair’s\n shell can be customized in any one of a vast array of fabrics and \nmaterials, further echoing the versatility of its insect namesake. \nthe DISTINCTIVE \nSILHOUETTE        \nENABLES \nthe BEETLE     to\nCARRY   BOLD\n COLORS\nwith TACTILE\nEXPRESSIONS\nSimilarly, bases are available in a range of carefully considered \nfinishes, with wood, swivel and castor versions adding further \nfunctionality and versatile aesthetics. 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