[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-arketipo-perfection-compulsive-disorder-2021":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":347},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":342,"matched_pages":343,"match_count":344,"two_pages":345,"show_text":346},11061,"Perfection Compulsive Disorder 2021","arketipo-perfection-compulsive-disorder-2021","\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F0d\u002Fd6121b454c3dbde789ca123153b02c-26bd4913a2.pdf","Arketipo",970,"arketipo","32.4 MB",[14,17,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,156,160,164,168,172,176,180,184,188,192,196,200,204,208,212,216,220,224,228,232,236,240,244,248,252,256,260,264,268,272,276,280,284,288,292,296,300,304,308,312,316,320,324,328,332,336,340],{"image":7,"text":15,"number":16},"",1,{"image":18,"text":15,"number":19},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.2.png",2,{"image":21,"text":22,"number":23},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.3.png","PERFECTION \nCOMPULSIVE \nDISORDER\n",3,{"image":25,"text":26,"number":27},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.4.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n004 \u002F\n005\nFOREWORD\nI think we have created something special.\nWe have spent years and countless hours creating the \ncompany that is, Arketipo.\nWe have Perfection Compulsive Disorder; a culture \nthat is reflected in our nature, our passion, our \nidentity. \nIt has helped us to create a sophisticated, high \nquality and beautifully crafted collection of home \nfurnishings, all proudly made in Italy. So, imagine \nthen not knowing more about us. Imagine not \nknowing what it has taken for my collaborators and \nmyself to create the Arketipo that we have today. \nThat’s what this book is for. It’s a treat, one for \nourselves (and our clients) that celebrates our hard \nwork, and the journey taken.\nThe following pages reflect the “what?” and the \n“why?” of what we have built so far, as well as how \nwe would like to be remembered in the future.\nOurs is an industry where there are few secrets. What \nI want this book to be, is a celebration of our people, \nour greatest works and a way for you to see how we \ndo it, a way to show you our story. I want to show you \nhow our forefathers still inspire us, I want to show \nyou how our clients can be inspirational, I want to \nshow you what makes us, who we are. I hope you \nlove this book as much as we have had creating it.  \nIt follows our Arketipo way. Stories that inspire what \nwe create. What is your story? I’d love to hear it. \nWith love,\n",4,{"image":29,"text":30,"number":31},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.5.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n006 \u002F\n007\n01 History and Heritage \n02 Masters of Mindfulness\n03 Perfectionists\n04 Rituals\nTABLE OF CONTENTS\np  008\np   022\np  060\np  098\nPERFECTION \nCOMPULSIVE \nDISORDER\n",5,{"image":33,"text":34,"number":35},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.6.png","PERFECTION • COMPULSIVE • DISORDER\n008 \u002F\n009\nARKETIPO • FIRENZE\nHistory and heritage\nOur history is our future\nCHAPTER I \u002F HISTORY AND HERITAGE\nWhat makes us is our history, what inspires us \nis our heritage. We feed off the creative impulses \nand visions of the past, forcing us to imagine our \nnew legacy, one based on the Arketipo way. From \nwhat made us, to what makes us think to today, \neverything is grounded in a past that is forever \npresent, forever pushing us forwards.\n",6,{"image":37,"text":38,"number":39},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.7.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n010 \u002F\n011\nMayfair, sofa 2017, \ndesign by Dainelli Studio.\nPalazzo Strozzi (1489-1538),\nBenedetto da Maiano.\nFor centuries, Florence and its surroundings has at racted \neverything from the artisan to the grand masters of design\nand education. T e morning cof ee, the seasons fashions, our \ninnate sense of st le is all derived from their contribution; \ntheir personalit , vision and trend set ing has helped defi ne \nour own professional work. \nWe use our heritage to help guide us to a new age. An age of \nresearch and development, an age of instant approval, likes \nand shares. T e ethos of Italian design & culture is released \ninto these new environments; ones our clients across the \nworld share. \nAccademia, sofa 1989,\ndesign by C.Bimbi.\n43˚51’48.3” N \u002F 11˚09’37.9” E\nCalenzano (FI).\n",7,{"image":41,"text":42,"number":43},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.8.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n012 \u002F\n013\nMonogram \n2013-Present\n2011-Present\n2002-2011\n1997-2002\n1982-1996\nArketipo is Firenze\nOurs is a story that looks to make grand steps in shaping \nour ethos and worldview. Take our logo, an evolution that \nencapsulated the 70’s style which understood its place with \nsensuality and strong typography to a switch in the new \nmillennium which saw how fashion shaped design in a \nmulti-discipline way. \nOur logo reflects that styling with one important note, \nFirenze in our title. It shows how we still look to our \nheritage for constantly pivoting to the new. Our hearts and \ninspiration are laid here, in Italy, but we are dreamers. We \nsee the world as an opportunity, a place for inspiration, a \nhome to our newest products and collections to come.\ncompany birth\nCrafting experiences, not objects\nThe word Arketipo has its roots in ancient Greece. It is the \ncombination of the words ἀρχή (arkhē): beginning, origin \nand τύπος (tỳpos): sort, type. Its meaning refers to the \nconcepts of idea, image, original model.\nSuch a strong and ambitious name, perfectly highlighted \nfrom the very beginning what our mission would be: to \ntransform ideas into unique and original items.\n Týpos\nOrigin\nArkē\nType\nAnthony \nBourdain \nfamously \nquipped, \n“Without \nexperimentation, a willingness to ask questions and try \nnew things we shall surely become static, repetitive and \nmoribund.” Our collaborators, craftsmen and employees \nhave tried new things, it is our ethos that ‘experiences \nmake the product’, not science. By trying, we learn, by \nexperimenting we grow by being courageous, we make \nmemories.\n",8,{"image":45,"text":46,"number":47},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.9.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n014 \u002F\n015\nAdv page for:\nCASA VOGUE \nSeptember 1990\nAccademia, sofa \ndesign by C.Bimbi.\nOne size does not fit all. \nWe are not the Big Mac of the furniture world. Uniform, \nmass manufactured and dull.\nWe are the gourmet burger experience. The essence \nbetween both burgers is the same; the difference is the \nexecution. We study, we talk, we identify, we feel different \nthings from the raw materials, what we get is something \ndifferent, every single time. Where one sees a wood, metal \nand cloth, we see a craft, a desire to bring a pleasurable \nendeavour to the soul and delight for years to come.\nIt’s about crafting a truly bespoke vision. One that takes \nour blueprint and makes it something truly unique for each \nand every person that chooses Arketipo; because when \nsomeone comes to Arketipo they want something that \ncan give liberty to express themselves and their ideas.  \nWe see our role as a partner, one who can make the subtle \nor the bold, one who can uncover a trend and one who can \nmake a style unique to any and every person.\nArketipo is this. Craftspeople of experiences, where every \nidea is considered in its approach. Our creations, designed \nto accommodate every client, from domestic to contract \nand conceptualised to be flexible in how we tailor each \nproduct from our catalogue. Whether it’s a home or hotel, \nour methods mean that our clients get an applied sense of \nwhat makes their choice and their furniture feel part of \ntheir world.\n",9,{"image":49,"text":50,"number":51},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.10.png","PERFECTION � COMPULSIVE � DISORDER\nARKETIPO � FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n016 \u002F\n017\nIdentity , creativity  and research\nWe look at the world, the bigg er picture and ask: “How can \nwe make furniture that makes our clients shout, ‘that’s the \none!’?”\nImagine having someone like Adriano Piazzesi and not \nchallenging him and his creativity . A sculptor and painter \nwhose early forays into design became a calling card for \nus. Imagine then not being challenged, not being asked to \nthink about those things? \nWe can’t.\nWe’ve spent thirty  years working with the best designers, \ncollaborators, taking their backgrounds from other arts, \nsciences and engineering and asking them to “push \nthemselves, be curious” and “take chances.”\nWe’re not a production line, a laboratory nor  a focus group. \nWe’re constantly pushing the rules, making sense of the \nworld and creating the unexpected.\nAdv page for:\nD CASA \nMay 2006\nLoft, sofa \ndesign by A.Piazzesi.\nWe have been ISO9001 certifi ed \nand we constantly ensure that the \ncompany policy is understood, \nimplemented  and maintained at \nall levels.\n",10,{"image":53,"text":54,"number":55},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.11.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n018 \u002F\n019\nAdv page for:\nAD RUSSIA \nFebruary 2016 \nAuto-reverse, sofa  \ndesign by G.Viganò.\nExpect everything, \nleave nothing to chance\nOurs is an identity built on ideas capable of constantly \nevolving, growing, changing. Where we are not frightened \nto look to our past, to understand what being a company \nfrom Florence actually means; style, continuity, culture, \nuniformity. We bridge old with new, we bring the artisan \ncraft to modern process, we expect everything from our \npeople and we leave nothing to chance. \nOur theology is founded in a world made of curiosity, a \nworld made of past and present, a local Florentine vision \nthat embodies taste and irreverence. \nThis, the ‘Arketipo way’ is what makes what we do so \nunique. We are an artisan workshop of ideas, inspiration \nand cultural nuance. We are not afraid to take what is \ninherently ours and fashion into a new world, a new style of \nthinking, a new way of living. \nWhether it is design or material, comfort or fashion, we \nare more than just researching, we are informing. We \nare building a unique sense of self, a unique vision to \napproach this world, an antidote to the mundane and \nunimaginative. \nOurs is a mission of individuality, one designed to showcase \nwhat makes each and every product synonymous with \nour past and our vision for the future.\n",11,{"image":57,"text":58,"number":59},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.12.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nCHAPTER I \u002F HISTORY AND HERITAGE\n020 \u002F\n021\nOur global presence and where to \nfind us\nTo understand Arketipo is to embrace a unique culture. One \nthat has been built over generations of artisan thinkers and \npost-modern designers. One where our focus is to “craft \nexperiences not objects” and we do this by understanding \nthat style is an embodiment of heritage and looking towards \na future; a balance between past and present. \nIt is why we as a business are present at the world’s biggest \nexhibition’s bridging the gap between what Arketipo is \nperceived to be and what it is. Our stands exemplify what it \nmeans to work with Arketipo. Whether you’re a customer, \na commercial partner, an architect or someone who craves \nform and design, ours is a place where people can experience \nbrand Arketipo because as anyone will confirm, it’s not \njust about brand, it’s about experiences. \nOur Stand at SALONE DEL MOBILE.MILANO 2019\n",12,{"image":61,"text":62,"number":63},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.13.png","PERFECTION • COMPULSIVE • DISORDER\n022 \u002F\n023\nARKETIPO • FIRENZE\nMasters of Mindfulness\nBringing mindful practices to a \nworld of excess\nAn iconic design is the result of anything but luck. \nAt the very heart of the process is an individual \ndesigner, a navigator of today’s fashion, an explorer \nof the past, an adventurer into the future. It \ninvolves a comprehension of what we cannot see, \nan understanding of balance and identity, a clear \nand uncluttered vision of tomorrow—in sum, a \nmastery of mindfulness to overcome the pressures \nof a world so often in thrall to excess. \nCHAPTER II \u002F MASTERS OF MINDFULNESS\n",13,{"image":65,"text":66,"number":67},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.14.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n024 \u002F\n025 \nARKETIPO • FIRENZE\nAdriano Piazzesi\n(1923 - 2009)\nFlexa & Loft\nGREAT WORKS \nCAN BE SIMPLE\n",14,{"image":69,"text":70,"number":71},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.15.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n026 \u002F\n027 \nARKETIPO � FIRENZE\nPreliminary studies for Loft sofa \n(2001), design by A.Piazzesi.\nLoft sofa, 2003 \ndesign by A.Piazzesi.\nGo back some years and Adriano Piazzesi could have easily \nchosen another path; writer, poet, painter or  even performer. \nHe would have been brilliant, exceptional, at all of these by \nthe way. Because Adriano is something diff erent, like \nArketipo he has found that his craft  can work in unison \nwith the ethos of Arketipo. \n“Th ere are two great models or psychological ty pes: the fi rst is \nsomeone who’s fi rst approach is already thinking of a specifi c \nproduct. Something innovative or at least not usual and, \nessentially, they are looking for companies willing to carry \nit out, the second, is someone who before they even begin \nto think about any object, they have to understand what \nty pe of company they are dealing with. Th ese two categories \nof professionals – whom we could defi ne respectively as \n\"absolute\" and \"relative\" designers - establish relationships \nand set expectations of relationships that are substantially \ndiff erent. While the former, at times so enamoured of their \nown talent as to prefer to make the products themselves, \nthe later may pander more to the business they work with, \nallowing their tastes to be determined by a bigg er narrative.” \n“With Arketipo it is diff erent. Th ey allow freedom to work, \nfreedom to develop, freedom to question. It’s how we had \nthe courage to tackle together something like, Loft .” \n«A purely geometric form, which is articulated \nA purely geometric form, which is articulated \nthrough a simple movement.\nthrough a simple movement.»\n",15,{"image":73,"text":74,"number":75},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.16.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n028 \u002F\n029 \nARKETIPO • FIRENZE\nLoft is a groundbreaking idea about movement and \nrelaxation that fits the mould of the modern living \nenvironment, an iconic design that is another brain child \nof Adriano Piazzesi. \nWe understand what space is; it’s a choice. We can choose \nto fill the space with ideas or products, but what if we did \nsomething showcased how we can engineer space and \nengineer an idea. \n“I thought it would have been a failure, instead, in this case \nthe company had the courage to do it: a purely geometric \nform, which is articulated through a simple movement. It \nseems incredible to me... Why, I wonder, who do you sell \nthem to? A sofa like Loft really requires a large room with \nspace to feel comfort around, otherwise it suffocates... \".\nIt is however the art of the simple that spurs Adriano. “I’ve \nalways believed great works can be something like a \npoem written with a limited vocabulary. Simplicity need \nnot hinder, but elevate.” \nHis vision was clear to see for a lot of years with the \ncompany; he pioneered what it meant to create something \ndifferent with design and upholster, a simplicity garnered by \nbig creative visions. Like Flexa. \nA chaise-longue that fascinates and captivates through the \ninsistence of rare memories and of Galilean astrolabes - \nfiltered, perhaps, by reminiscing of Kandiskian rather than \nthe high tech structures that were around at the time, or for \nfuture use. \nPiazzesi elevated design by connecting worlds, time and \ninfluences of every corner imaginable. He could have \nbeen a writer, a poet or a performer, but his calling was \ndesign. It was our privilege to have created with him. \n«Simplicity need not hinder, but elevate»\nFlexa, chaise-longue 1987 \ndesign by A.Piazzesi.\n",16,{"image":77,"text":78,"number":79},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.17.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n030 \u002F\n031 \nARKETIPO • FIRENZE\nFREEDOM AND \nTRUST\nCarlo Bimbi\nTriclinium & Accademia\n",17,{"image":81,"text":82,"number":83},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.18.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n032 \u002F\n033 \nARKETIPO � FIRENZE\n“I can’t quite remember how I heard about Arketipo, or when \nit was precisely that I started working for them, but what I do \nrecall was that a fellow designer Adriano Piazzesi, whom I \nknew from a diff erent design team called Quadrone, urged me \nto design armchairs and under-tables, that’s where I began to \nsee, the Arketipo way. ”\n“It was in 1988, a year aft er I fi rst started designing that I \nwas commissioned to develop a modular sofa that was \ncharacterised by a very specifi c element: a seat that had \nvariable depth. Moreover, in the midst of the boom in \nfurnishing fabrics, we were looking for a product that, going \nagainst the tide, could live on its own well-defi ned image in \nwhich the covering was in subordination. I chose the completely \nnew way of combining important and consolidated materials \nfrom tradition, such as marble for the lesser perimeter, with \nrefi ned and tried-and-tested technologies, such as the sides in \nglossy polyester, to qualify  the product and make it original \nand almost inimitable.”\nTh at is the story of Bimbi’s fi rst breakout product, Triclinium. It \nhas the unique vision of an Arketipo design; one that combines \nmaterials and functions, one that understands that a room \nshould be lived in and equally admired, one that conceptualises \nwhat it means to produce something that is noted and a game \nchanger. \nSeat depths alternate, large shelves surround the entire system \nand the choice of materials like marble for, said shelves and \nwood for the framing system make it a juxtaposition of hard \nand soft  yet, equally fl uff y. \n“In order to create something like, Triclinium, you need to be \ntrusted, you need to have freedom, that’s what Arketipo gave \nme. Th ey allowed me to dig deep inside my consciousness, my \nfascination with curves, curls, padding, more or less tasteful \npreciousness have been for me the pretext for an overall \nrereading of the past, in a completely modern re-thinking.” \nPreliminary studies for \nTriclinium sofa (1986), \ndesign by C.Bimbi.\n«Inspiration can be a legacy, Triclinium inspires»\n«Inspiration can be a legacy, Triclinium inspires»\nTriclinium, sofa 1988\ndesign by C.Bimbi.\n",18,{"image":85,"text":86,"number":87},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.19.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n034 \u002F\n035 \nARKETIPO • FIRENZE\nIf Triclinium represents the anti-classic, Bimbi’s other stand \nout design represents the classical. Accademia is a romantic \nvision that pushed creative freedom and trust.\n“I looked to the past, interpreted with contemporary \nmaterials and with the spirit of Italian rationalism.”\nIt is a vivid re-reading of the classic, but with modern \neyes. There is the steel armrest “an opportunity to spread \nmy artistic training at the Art Institute of Volterra”, there \nare the swooping lines that connect modern and classical \nwith a deft touch; the legs stand to attention but never steal \nthe show and the underplating? Another ode to something \ndifferent, something that only vision can describe and \ncraftsmanship like that of Arketipo can bring.\nEverything is done with a careful defiance of the tried and \ntested; it is done mindful of what people want and what \nis achievable when we truly set our minds to it. This is \nwhat Carlo Bimbi brings with his designs, something that \ntests the natural emotions to convey something bigger and \ndeeper. \n«I looked to the past, interpreted with contemporary materials \nand with the spirit of italian rationalism»\nPreliminary studies for \nAccademia sofa (1987),\ndesign by C.Bimbi.\nAccademia, sofa 1989, \ndesign by C.Bimbi.\n",19,{"image":89,"text":90,"number":91},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.20.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n036 \u002F\n037 \nARKETIPO • FIRENZE\nGiuseppe Viganò\nAuto-reverse & Barracuda\nATTENTION TO DETAIL \nIS A PRINCIPLE TO \nOUR CORE\n",20,{"image":93,"text":94,"number":95},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.21.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n038 \u002F\n039 \nARKETIPO � FIRENZE\nAuto-reverse sofa, 2013 \ndesign by G.Viganó.\n«One million combinations»\n«One million combinations»\n“My journey with Arketipo began when I answered an advert \n‘looking for a designer.’ Th e brief was simple enough, to design \na sofa. Naturally, a sofa is more than a simple concept so I \nput together something diff erent, something that would stand \nthe test of time, something that would represent the values of \nArketipo, that something was Auto-reverse.” \n“It combines all the principles of an Arketipo design, but for \nme, what it really does is unleash a powerful, secret weapon, \natt ention to detail. Maybe it’s not such a secret weapon, but it \nremains one that permeates the business and everyone involved \nin the design to the production of the product; especially the \nproduction.” \nTh e outcome is a design classic with quality  to its core. One where \nthe principles of touch and the idea of creative expression are \ngiven to a product that works with our more primitive, yet \npowerful emotion, joy.\nTh is fashion forward concept by Giuseppe Viganó is more than \nan elegant piece of furniture, it’s one that allows you to play \nwith form and sty le. Auto-reverse is not just creative, it shapes \nthe environment you and your ideological mindset works. It \ndoesn’t ask questions, it provides a solution that plays with all \nthe emotions. \nA soft , two tone, touch, chromatic look and feel that combines \nleather and fabric, incorporated with a four-way zip, rendering \nthe stationary into the living. \n“For me, what Arketipo does is take my design, something which \nhas been thought throughout and then elevate by incorporating \ntheir corporate culture by making them bett er. Th e execution of \nthe material, to the feel and petina of the slightest detail; there \nare few others who can do what is needed to make design, \nfunction, form all work in unison like one of my designs.”\nPreliminary studies for \nAuto-Reverse, sofa (2011)\ndesign by G.Viganò\n",21,{"image":97,"text":98,"number":99},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.22.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n040 \u002F\n041 \nARKETIPO � FIRENZE\n«Inspired by performance and \n«Inspired by performance and \ndesigned to perform»\ndesigned to perform»\nLike that of Barracuda. A design that is inspired by \nperformance and designed to perform. One that searched \nfor an answer to a simple question, \"What can I do with \nneoprene?\"\nTh e answer, a textbook example of a cantilevered chair, \na dynamic and robust metal structure that combines a \nmodern and slender sty le. But it does this uniquely, it \ndoes it with mindful appreciation of the question. Take a \nperformance material that cuts through the engineering \nlike a razor and add a nimble vision to a powerful and \nwell engineered structure. Comfortable, elastic and highly \nresistant, it may be used by scuba divers, but here, it’s found \na home in high end interior standards. \nWhen others look to detail as an addition, Arketipo \nlooks to it as a point of strength and subtle elegance. \nBarracuda, armchair 2017 \ndesign by G.Viganó.\nOn the left: preliminary \nstudies for Barracuda, \narmchair (2016)\ndesign by G.Viganò.\n",22,{"image":101,"text":102,"number":103},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.23.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n042 \u002F\n043 \nARKETIPO • FIRENZE\nTHE KEYWORD \nFOR ME IS VITALITY\nTHAT IS MY “WHY”\nMauro Lipparini\nJupiter & Nash\n",23,{"image":105,"text":106,"number":107},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.24.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n044 \u002F\n045 \nARKETIPO � FIRENZE\nWhat is Jupiter when you truly look at it? It’s obviously a \nmasterclass in engineering and cutt ing-edge design.\nFour key materials forge something that’s conceived not to \nvanish into an environment, but rather to make you stop \nand think about all the choices that went into it. Metal, \nfi berglass, down, and leather join in an instinctive weaving \nof design and function, of comfort and surprise. In this \ncombination of what might seem to be disparate ideas, \nthe aim was always to eliminate the inessential and speak \nto timeless values and exceptional taste. Jupiter refl ects a \ndeep devotion to craft smanship, of classic standards of the \nhandmade. \nEven as Jupiter makes an entirely contemporary statement, \nit is balanced with a recognition of the past. Th e eff ect is \nvery much meant to be, again, timeless, as emphasized \nthrough its distinctive use of materials. Th e architectural \nelements, nominally dissonant, come together to create \na piece that is airy yet sturdy, dynamic yet stable. Th e \ncontoured one-piece down cushion\u002Farmrest\u002Fbackrest\u002F\nheadrest establishes a powerful feeling of ease. Th e chair’s \nunusual three-leg structure is echoed by the pouf, its \ncomplement in both use and sty le.\n“In my line of work, vitality  is everything. One can exercise \nit alone or with a group of people; in working with Arketipo, \nI saw that it was essential that we fi nd a way to harness \nthat vitality  together. A mutual allegiance to design has to \nbe at the center throughout the entire process, a symbiotic \none built on knowledge sharing from initial conception to \nfi nal product. Th at is what I saw as the Arketipo way, the \nhallmark of a company where everyone has a shared vision, \na shared sense of responsibility , a shared commitment to \nmaking a contribution.”\n“Let's take the Jupiter armchair as an example: it has become \nthe signature Arketipo piece, instantly recognizable. Jupiter \nwas born from an intuition, an instinctual response to the \npivotal question I asked myself: ‘Who is Arketipo?’ ”\nSomething unconventional emerged, involving a \ncontrast of three elements—the soft  organic materials; the \nmolded container, a fi ne fi berglass shell that evokes the early \n1950s; and the strong, clean metal structure that embraces \nand reconfi gures everything. It’s a new expression of the \ncompany’s deep-rooted philosophy.\n«Jupiter reflects a deep devotion to craftsmanship, of classic \n«Jupiter reflects a deep devotion to craftsmanship, of classic \nstandards of the handmade»\nstandards of the handmade»\nPreliminary studies for \nJupiter armchair (2012), \ndesign by M.Lipparini.\nJupiter, armchair 2013, \ndesign by M.Lipparini.\n",24,{"image":109,"text":110,"number":111},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.25.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n046 \u002F\n047 \nARKETIPO • FIRENZE\n“A persistent sense of curiosity feeds my dedication to the \nhard, rewarding work of design. Conscious of the many \nlessons of history, new ideas are born in relation to the \nunique goals of each client. Everyone of my projects \ninvolves original and specific strategies, aesthetics, \nsensibilities, and functions, all in service of realizing the \nclient’s goals.”\n“Mindfulness to me, it’s the deliberate consideration and \nbalancing of all of these complex demands, paying careful \nattention to each and every aspect, gathering one’s thoughts \nand directing them toward a new vision, a new product that \nsimultaneously demonstrates what design can and should \nbe even as it bears the unmistakable mark of Arketipo.”\nSuch as the Nash sofa. Another chapter in Mauro Lipparini’s \ndesign catalogue, where a sharply angular look challenges \nconvention and asks us to appreciate something we all \nexperience but rarely pay much attention to: flow. \nNash is an assertively graphic presence, even as it never \noverlooks comfort of use. Lightness and volumetric \ndynamism—a body resting in balance—physically translate \na rigorous, geometric aesthetic that goes hand in hand with \nan evident emotional dimension.\nAssertive, geometric, light, dynamic, rigorous: these \nare all words that can be used to talk about Nash, but it is \ncrucial to understand that it is all conceived with a unified \nend in mind. The finish, the materials, the tailoring—they \nall serve the greater purpose of creating a balanced and \ncohesive expression.\nFrom the flying angles of the back and armrests to the \nhard lines of the precisely constructed feet, playing against \nthe rich volumes of the seating, Nash is a modular design \nconcept that brings together a set of unique elements to \nyield a memorable statement with real impact.\nPreliminary studies for \nNash sofa (2015), \ndesign by M.Lipparini.\nNash, sofa 2017 \ndesign by M.Lipparini.\n",25,{"image":113,"text":114,"number":115},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.26.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n048 \u002F\n049 \nARKETIPO • FIRENZE\nDISTURBING \nELEMENTS OF THE \nNATURAL ORDER\nLudovica + Roberto Palomba\nStarman & Self Control\n",26,{"image":117,"text":118,"number":119},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.27.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n050 \u002F\n051 \nARKETIPO • FIRENZE\nWorking with Arketipo is always a collaboration. But for \nthe design house Ludovica + Roberto Palomba, this is a \nspecial one where values and experience have a significant \nplace. “Undoubtedly our collaboration was born from the \nfriendship with Lorenzo and from the confidence in his \nenergy and his desire to collaborate with the designer in an \nabsolutely friendly and constructive manner.”\n“The company’s DNA is a fundamental component that \nhelped bring together this working collaboration.”\nBut what does that DNA really mean when it comes to \ndesign and execution? It’s easy to say - harder to fulfil - but \nonce again, Arketipo take the time to appreciate that every \ncollaboration is a unique one and as such, each product that \ncomes from these collaborations has its own story to tell.\nSelf Control for example, finds limits. Where design can live \nand function can play; Self Control is the example we all \nneed to help us understand this subtle and powerful design \nconcept. \nAs a sofa it embodies technical discipline as well as design \nthat matches a distinctive embodiment of Arketipo. Curves, \nthat’s what it’s all about. Here, soft touches accentuate the \noverall structure and feel; curves lift the overall design, \neach done with a subtle elegance, a subtle control of \ndesign and function. The armrests, the seating, the back \nsupport, each are designed with purpose, each designed to \nhighlight that curves and straight lines have a reason and \npurpose to coexist.\nSelf Control, sofa 2019 \ndesign by Ludovica + Roberto Palomba.\nMoodboard, rendering and preliminary \nstudies of Self Control sofa (2018), \ndesign by Ludovica + Roberto Palomba.\n«Where design can live and function can play»\n",27,{"image":121,"text":122,"number":123},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.28.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n052 \u002F\n053 \nARKETIPO • FIRENZE\n“Whenever there is a good product there is also a \ncollaboration between the creative and the functional, \nbecause companies are functional in the sense that the \ncreative without a company can make drawings but to do \nthe product requires that other functional and applicational \npart. Arketipo is a company that believes in designers, in \ntheir ideas and in the great value of collaboration.”\nThese values are in each and every product; a mindful \napproach that is sewed into the fabric of each and every \ndesign that goes from the design board to production. One \nsuch vision and execution is another stand-out design by \nLudovica + Roberto Palomba, Starman.\n«Each product has its own story to tell»\nA sofa design that is distinctly about, imposition. A theory \nof disturbing elements of the natural order to create \nsomething new. New, it’s a meaning that is filled with \ntrepidation yet it needs to be embraced because, new, can \nalso mean changing the status quo. Starman is playing \nwith aggressive and powerful contours, designed to \nimpose their being in a unique space. Here, you will find \nlow backs, curved lines, swooping drops and an illusion of \na floating space.\n“I don't design a product that is then entrusted to Arketipo, \nI design a product for Arketipo, somehow an Arketipo \nproduct is born with its own DNA.”\nStarman, sofa 2019 \ndesign by Ludovica + Roberto Palomba.\nMoodboard, rendering and preliminary \nstudies of Starman sofa, 2018 \ndesign by Ludovica + Roberto Palomba.\n",28,{"image":125,"text":126,"number":127},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.29.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n054 \u002F\n055 \nARKETIPO • FIRENZE\nWE CREATE A \nNEW LIFESTYLE\nGino Carollo\nOracle & Bubble Bobble\n",29,{"image":129,"text":130,"number":131},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.30.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION � COMPULSIVE � DISORDER\n056 \u002F\n057 \nARKETIPO � FIRENZE\nPreliminary studies for \nOracle dining table (2015), \ndesign by G.Carollo.\n\"You understand that when you work with Arketipo, there \nis a common and shared vision on product strategy. Th is \nforms part of their company philosophy, one that makes \nthem, the brand that you want to work with. We formed \na design partnership from the beginning of the relaunch of \nthe brand, with the intent to give life to a highly identifi able \nreality , able to create a trend in the market. Our contribution \nstarted with the resty ling of the façade of the company \nheadquarters, which has been fl anked over the years by \nthe design of showrooms, exhibition spaces and exhibition \nstands.\"\n“Arketipo is a dynamic company with a strong personality ,\nit expresses a new way of understanding furnishing, not \n\"limited\" to the product but more completely to the creation \nof a Modus Vivendi, a new lifesty le. Th ese peculiarities make \nit a unique reality  and make Arketipo the ideal partner for \nour design creativity .”\nIt’s easy to see where Gino Carollo takes this understanding \nwhen you look at his design for, Oracle. Here, his Modus \nVivendi is an intricate balance of art; the physical and the \nspiritual, conspiring to live in the day to day. Oracle has been \ndescribed as an ‘illusion’, a ‘law bending structure of interior \nphysics’ and even ‘a centre point.’ With a complex mixture \nof materials, each lending to their own interpretation, it is \neasy to see why. \n“Oracle was a project designed to understand and \nsymbolically represent, ‘the circle’. Th e six circles of the \nbase recall the construction of the fl ower of life, an ancient \nsymbol considered sacred, resulting from the rotation of six \ncircles around a point.”\nTh is is interior engineering that looks as stunning as it is \nthoughtful, producing balance, a showcase of know how; \nit is part philosophy, part design and part conceptual \nuniqueness.\nOracle, dining table 2016 \ndesign by G.Carollo.\n«The brand that you want to work with»\n«The brand that you want to work with»\n",30,{"image":133,"text":134,"number":135},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.31.png","CHAPTER II \u002F MASTERS OF MINDFULNESS\nPERFECTION • COMPULSIVE • DISORDER\n058 \u002F\n059 \nARKETIPO • FIRENZE\nPreliminary studies for \nBubble Bobble lamp (2016)\ndesign by G.Carollo.\n«We are all tasked to provide balance in life»\nBubble Bobble, lamp 2017 \ndesign by G.Carollo.\n“Working with Arketipo allows you to construct new \nperceptions of design and consequently, each approach \nwith a designer is different; what remains the same is that \nthe product is always born from a sharing of values, from \na comparison of ideas and developed constructively in the \nbest ways and evolution for the realisation of the initial \nidea.” \nLike that of Bubble Bobble. \nIt takes up the vision of a universe structured in concentric \ncircles, having light as its central source, a concept of \nevolution expressed symbolically by the three different \ndiameters of the spheres. Pure forms that overlap are \nassociated with a vital element, light. Artificial and \nnatural, spheres that are constructed to accentuate and \npurposefully blend in. \nDesign isn’t by chance, it is from somewhere, a mindful \nexecution of principles that make it what it is; here with \nBubble Bobble, or Oracle, it’s about shapes; it’s about \nexperiences, it’s about how we live and how Gino Carollo \nfinds a way to make it happen. \n",31,{"image":137,"text":138,"number":139},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.32.png","PERFECTION • COMPULSIVE • DISORDER\n060 \u002F\n061\nARKETIPO • FIRENZE\nPerfectionists\nThe people in the search for \nperfection\nWe’ve not built Arketipo, we have built people. Our \npeople have then go on to build Arketipo. With \ntheir knowledge, expertise and ambition to chase \nperfection we wanted to show you what makes \nthem tick. Our interviews are an insight into the \nmind of a perfection compulsive person. \nCHAPTER III \u002F PERFECTIONISTS\n",32,{"image":141,"text":142,"number":143},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.33.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nLorenzo\nCEO\nPERFECTION \nIS BORING\n",33,{"image":145,"text":146,"number":147},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.34.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n064 \u002F\n065\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working with \nArketipo? \nIn the last decade I have been responsible in developing the \nproducts, from the sketch stage through to thinking about \nmaterials, possible developments and how they all combine to \nmake a product that we can call an Arketipo product. Thinking \nabout how we can do things better and managing the team to \nthink about new challenges is a cornerstone of what I do.\nWhat is Arketipo for you?\nOurs is a business that plays with emotive connections, we are \npossibly best perceived as the classic corner shop tailor with \na difference; we must make you curious enough to enter and \nfascinated by what you see and find. \nWhen thinking about your craft, what do you obsess about?\nDetails. The absence of detail is sometimes detail in itself, and \nthere is no diktat to the process. It’s something you feel, you see, \nyou breathe, you live.\nWhat is an excellent product made of?\nThere are so many components to the ‘perfect’ product. An \noriginal design and the best materials are tangible, they make \nsense to our literal universe and space. The intangible, things like \ncomfort and modality, they too occupy a space in overall finish. \nA mixture of colour, shades, light reflections and emotional \nconnections to the product make the difference. When we pull \nthis together, we know we’ve made an excellent product and \nthat we’ve done our job.\nHow do you achieve perfection?\nPerfection is boring. We should be excited by the chase, not \nthe goal, only then can you view the product with different \neyes, another point of view. Perfection can then not exist in \nthe real world, we can get close and that is satisfaction for \nme, but seeing the signs of a truly handmade creation tells \nyou a greater story than the final product ever will.  \n«The signs of a truly \nhandmade creation \ntell you a greater story \nthan the final product \never will» \n",34,{"image":149,"text":150,"number":151},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.35.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nAndrea\nProduction Manager\nIS IT ACHIEVABLE? \nPROBABLY NOT...\n",35,{"image":153,"text":154,"number":155},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.36.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n068 \u002F\n069\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo?\nAlmost fifteen years. My job, currently, is looking at product \nacquisitions, productions and wider business goals that as a \nteam we have set ourselves moving forward. \nWhat is Arketipo for you?\nWe’re bringing products and ideas by people who know \nprecisely what they’re doing, to a market that is looking \nfor something unique, original and designed to the highest \nstandards. Arketipo’s mission is to bring experiences and I \nthink what we’re doing is fulfilling those ‘needs and wants’ \nto the market. \nWhen thinking about your craft, what do you obsess \nabout?\nI’m obsessed with always bettering the way we do things. \nFinding new ways, new paths and working with people \nto push the envelope in how we deliver, especially in the \nproduction of an item. \nWhat is an excellent product made of?\nOur objective is to make an ‘excellent’ product based on \ndesign, originality, research and material quality with \nhowever a caveat; bringing the experience and knowledge \nof the artisan in the production process. \nHow do you achieve perfection?\nTrying to achieve perfection is nearly impossible as much \nas it is subjective, but I think perfection is nearly achieved \nbased on the customer reaction, that says more than any \nother observation. \n«...but perseverance, \npassion and one crazy \nidea could get you \npretty close»\n",36,{"image":157,"text":158,"number":159},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.37.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nMonica\nCustomer Care\nPRACTICE MAKES \nPERFECT\n",37,{"image":161,"text":162,"number":163},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.38.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n072 \u002F\n073\nARKETIPO • FIRENZE\nWhat is an excellent product made of?\nPeople make the difference; our craftsmen are special, you \ncan see it in the way they approach their jobs, it adds to the \nfinal product. \nHow do you achieve perfection?\nThey say ‘practice makes perfect’. So I guess we will keep \non practicing.\nWhat do you do and how long have you been working \nwith Arketipo?\nFifteen years. I help clients getting what they want from our \nproducts, it’s relationship management from start to finish.\nWhat is Arketipo for you?\nAn Italian-born, international luxury brand. One that \ncontinues to ask questions, develop new ideas, challenging \nthe normality of the luxury furniture industry.\nWhen thinking about your craft, what do you obsess \nabout?\nClients and numbers. One is the emotional connection, the \nother is the logical, pragmatic association. Our products are \noutstanding, to be that way requires rigor and attention; \nattention to the customer needs and the service required, \nrigor in how we achieve it from the numbers. We are here \nto develop a long lasting relationship.\n«Attention to the customer needs»\n",38,{"image":165,"text":166,"number":167},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.39.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nMartina\nStylist\nPRODUCTS DON'T \nMAKE THEMSELVES\n",39,{"image":169,"text":170,"number":171},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.40.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n076 \u002F\n077\nARKETIPO • FIRENZE\nWhat is an excellent product made of?\nProducts don’t make themselves yet it is essential that \ninternal stakeholders understand the limits we go to as a \nbusiness and as a family to make our products unique. This \nbook is another way of showing our team those efforts, the \nwork that everyone does to render us who we are.\nHow do you achieve perfection?\nWorking hard, never losing focus and really believing in \nyour own and your colleagues work. \nIn order to discover where we can go, where we can push \nour creative limits, we must experiment. Experimenting \nmeans opening ourselves to new. \nSo, what is new? New is an idea. It's a foundation to what \nwe cherish and what we crave. It's design that advances, but \nmakes us feel like we already know it. \nNew is research and patience, new is what we had but more \nin different ways, new is finding inspiration in everything \nand making it ours.\nWhat do you do and how long have you been working \nwith Arketipo?\nTwenty years. Our products are pushing boundaries, \ndisrupting the interior furniture business, my job is to give \nit a platform, both internally and externally.\nWhat is Arketipo for you?\nIt’s a business that never stops innovating yet, it's a business \nthat isn’t scared to look at what makes us unique; we’re a \nfamily. I’ve worked with people that are passionate about \ntheir craft every single day it means we never stop learning, \nnever stop growing. It’s a beating pulse that runs through \nthis business.\nWhen thinking about your craft, what do you obsess \nabout?\nHow to make products stand out and tell their own story. \nMaterials and colours do this for me. I can’t stop learning and \nunderstanding what makes a different thread combination \nwork compared to another. Now, we can choose our own \nbespoke colour combinations, how can I not obsess over the \npossibilities this brings?\n«It's the number \nof options and the \ndeliberate choice to \ntreat everything like a \ncustom project»\n",40,{"image":173,"text":174,"number":175},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.41.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\nLucia\nSewing Artist\nIS THIS UP TO \nARKETIPO'S \nSTANDARDS?\n",41,{"image":177,"text":178,"number":179},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.42.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n080 \u002F\n081\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo?\nFourteen years. I am a trained seamstress and my main \nresponsibility is making sure we continue to deliver \noutstanding upholstered products.\nWhat is Arketipo for you?\nIt’s a place of work, one where people are granted the \nfreedom to try things, are encouraged and supported. All \nof the work is appreciated, it’s something that makes this \ncompany truly special.\nWhen thinking about your craft, what do you obsess \nabout?\nConsistency and focus. We are working with natural \nmaterials; small variations in texture, colour, feel, each with \na different impact. We’re crafting experiences, we’re doing \nit by hand, it requires attention and obsession, a higher \nstandard across multiple pieces to bring these works to \nlife. It plays on my mind daily, how can I make the process \nbetter?\nWhat is an excellent product made of?\nGreat materials, great craftsmanship and a lot of passion.\nHow do you achieve perfection?\nI don’t know. Probably through repetition, perseverance \nand a little stubbornness. I am good at that.\n«All of the work is \nappreciated, that makes \nthis company truly \nspecial»\n",42,{"image":181,"text":182,"number":183},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.43.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n082 \u002F\nGianclaudio\nFeather Man\nYOU PROBABLY THINK, \nA CUSHION IS JUST A \nCUSHION\n",43,{"image":185,"text":186,"number":187},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.44.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n084 \u002F\n085\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo?\nSeven years. My duty is to give upholstery the same \nperformance, softness and quality of fashion items. Before \nstarting to work with Arketipo, my focus was to serve \nfashion companies only. Lorenzo had the drive and intuition \nthat upholstery deserved the same attention to detail.\nWhat is Arketipo for you?\nA company that won’t stop learning or growing; one that is \nproud to test and place quality at the heart of the product. \nFor us, it’s a partner that pushes us to question our own \nbusiness in a positive way, and impact us in the right way \nfor every project we embark upon.\nWhen thinking about your craft, what do you obsess \nabout?\nThe raw material. How we select it, treat it, understanding \nwhere it comes from and how we can use it impacts our day \nto day. Is it up to our standards? That’s my obsession.\nWhat is an excellent product made of?\nFor me, a product that combines softness, support and great \ntactile feel over time.\nHow do you achieve perfection?\nWith a lot of patience and a lot of trial and error.\n«An excellent product \ncombines softness, \nsupport and great \ntactile feel over time»\n",44,{"image":189,"text":190,"number":191},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.45.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n086 \u002F\nLuciano\nThread Artist\nONLY NATURE \nIS PERFECT\n",45,{"image":193,"text":194,"number":195},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.46.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n088 \u002F\n089\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo? \nFive years. I have spent 40 years of my career in fabric \ndyeing but the techniques we are focusing on at Arketipo is \nsomething I’ve only recently started.\nWhat is Arketipo for you?\nA company that pushes you to continuously learn. They \nare collaborators that are great to work with. I very often \nwork with Martina, someone who asks for what I believe \nis impossible, then somehow end up giving her what she \nwants! \nWhen thinking about your craft, what do you obsess \nabout?\nThe unknown. I am working with chemistry and colour, a \ncomplex and unexplored avenue of fabric creation; we have \njust started scratching the surface. Despite my age, I know \nI have so many years ahead of me to explore, discover and \nhave fun with this job.\nWhat is an excellent product made of?\nA product that makes you smile.\nHow do you achieve perfection?\nYou don’t. Only Nature is perfect. That’s why I take \ninspiration from Nature when I want to come up with \nnew color combinations. Did I show you my tree bark color \nbook?\n«I have a book on tree bark. The perfect color combination, \npainted by Nature»\n",46,{"image":197,"text":198,"number":199},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.47.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n090 \u002F\nRoberto\nLeather Specialist\nTHE ONLY PERFECT \nTHING I KNOW \nIS LOVE\n",47,{"image":201,"text":202,"number":203},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.48.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n092 \u002F\n093\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo?\nThirty years. Well, I’ve been working with Lorenzo’s family \nbusinesses for that long, there is a friendship there, I guess \nthey must like me as well. I specialise in custom leather \ntrimmings and special products. If you need to do a very \ncomplex leather product, I am your man.\nWhat is Arketipo for you?\nA family of hard working people with a passion for \nbeautiful, well-crafted product. A company that celebrates \nthe work of simple and passionate people like me; a business \nthat understands there is still plenty of people interested in \nspending money in long-lasting and love-filled products.\nWhen thinking about your craft, what do you obsess \nabout?\nNot much. I am a pretty chilled guy. I do what I love with a \nlot of passion.\nWhat is an excellent product made of?\nMistakes, humility and pride. Also a lot of work.\nHow do you achieve perfection?\nDon’t know. You are asking the wrong person. The only \nperfect thing I know is Love.\n«Mistakes, humility \nand a lot of work make \nan excellent product»\n",48,{"image":205,"text":206,"number":207},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.49.png","PERFECTION • COMPULSIVE • DISORDER\nARKETIPO • FIRENZE\n094 \u002F\nAlberto\nFiberglass Maestro\nWHEN THE PRODUCT \nIS READY, YOU CAN \nSMELL IT\n",49,{"image":209,"text":210,"number":211},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.50.png","CHAPTER III \u002F PERFECTIONISTS\nPERFECTION • COMPULSIVE • DISORDER\n096 \u002F\n097\nARKETIPO • FIRENZE\nWhat do you do and how long have you been working \nwith Arketipo?\nSix years. I make everything fiberglass. From RV’s to \narmchairs. \nWhat is Arketipo for you?\nA family unit. I’ve known Lorenzo since we were five years \nold. It’s only recently that I started working with him and \nthe team at Arketipo. The work I do symbolises Arketipo; \na different kind of thinking - I was approached to do \nsomething no one else was able to, six years later, I’m still \ndoing it.\nWhen thinking about your craft, what do you obsess \nabout?\nTime and the weather. It’s my enemy and my friend. \nFiberglass is a very sensitive material. It’s something you \ndon’t see in furniture often, if at all, maybe there’s a reason \nfor it.  The weather plays a factor, and I’m obsessed with \nhumidity. It can affect the final product in so many ways.\nWhat is an excellent product made of? \nIt depends what you are looking for. The product I \nmentioned before, the one nobody was able to make, has \na surface finish that for a fiberglass technician is classified \nas ‘mistake’. In Lorenzo’s eyes it is a sophisticated aesthetic \nsolution.\nHow do you achieve perfection?\nWith practice. Sometimes also by looking at things \ndifferently, like in the example I mentioned before. To have \nthe courage and boldness to change perspective is a gift. It \nmight often lead you to mistakes but when you get it right, \nthat is as close to perfect as I can imagine.\n«Time and the weather. \nMy enemies and my \nfriends»\n",50,{"image":213,"text":214,"number":215},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.51.png","PERFECTION • COMPULSIVE • DISORDER\n098 \u002F\n099\nARKETIPO • FIRENZE\nRituals\nMasterful skills that make \nArketipo’s products unique\nWithout some form of consistency we’d be lost. \nWe are based on an idea network, one that brings \ntogether a body of knowledge, craftsmanship and \nmulti-skills and yet we are constantly learning. \nIt would be boring if we didn’t learn. It would be \ndistressing to think that we have mastered all that \nthere can be in the interior furniture world. We are \nconstantly adapting, building, growing. Our crafts \nwork is fluid yet tempered with ritualistic vigour. \nWe think, by showing you how we do it, you can \nbetter understand the Arketipo way.\nCHAPTER IV \u002F RITUALS\n",51,{"image":217,"text":218,"number":219},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.52.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n100 \u002F\n101\nARKETIPO • FIRENZE\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",52,{"image":221,"text":222,"number":223},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.53.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n102 \u002F\n103\nARKETIPO • FIRENZE\nYou can spend your life searching for perfection, some find \nit doing the mundane, others, whilst making a sandwich; \nis there such a thing then as perfection? Perfection is \nsubjective, it’s a way of thinking, it’s not as much tangible \nas it is an idea, but ideas lead to opportunities, and that’s \nwhat creating the perfect product provides. An opportunity \nto discover a moment of perfection. \nThe perfect product is a chase; if it were a bike ride, \nit would be all the Giro D’Italia’s combined and still no \nconcrete winner, but there are moments, elements which \nmake the chase a momentary frame in the pursuit of a \nperfect product.\nMoments. Moments puncture the creative process. They \nmake it possible in part, but they help form the chase for \nperfection. Our concepts are built on moments. Creative \nminds like that of Giuseppe Viganó or Mauro Lipparini \nhave been instrumental, together with Adriano Piazzesi \nthey capture these moments in their creative visions. Their \nvision has captured the Arketipo way for countless years. \nThe chase is far from complete, it’s a process. We go to \nour engineers who construct the pursuit of perfection. \nA technical drawing, a 3D model, a prototype, several \nprototypes, all tested at the same time, and then, only then, \ndo we appreciate that we are in the midst of the pursuit. We \ntest, we seek, we draw from the knowledge. We ask, is \nthis feasible? Is this the perfect product? \nFrom our CEO to our collaborators, our business knows \nthat this, is what the pursuit of the perfect product should \nlook like.\nAfter choosing the product from the chosen \nrange, we redesign the furniture with the \ncorrect measurements adapted for maximum \ncomfort and design. \nThe next step is a careful and considered \nchoice in material selection.\n",53,{"image":225,"text":226,"number":227},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.54.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n104 \u002F\n105\nARKETIPO • FIRENZE\nChoosing the right materials matters, it's \nthe first sign of quality. It's like a \nlightning bolt to all of us. Meticulously \nchoosing colours, fabrics and leathers to \ncreate new trends. Materials that aren't \neasily replicable, a sign of an Arketipo \nproduct.\n«Materials dress the style of the product»\n",54,{"image":229,"text":230,"number":231},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.55.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n106 \u002F\n107\nARKETIPO • FIRENZE\nStructure\nis the soul \nImagining the perfect \nproduct \u002F \n \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",55,{"image":233,"text":234,"number":235},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.56.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n108 \u002F\n109\nARKETIPO • FIRENZE\n«I care not where my body may take me as long as my soul \nis embarked on a meaningful journey.» - Dante Alighieri. \nFlorence’s favourite son understood the importance of the \nsoul. It is the intangible that binds the spiritual with the \nphysical but for us, it is the basis of what connects each \nand every product at Arketipo. It is the first step of creating \nsomething. The first look into how we understand and how \nwe respond with different materials, style and comfort. Our \nmeaningful journey begins with structure. Structure is \neverything, structure brings order, it allows the soul to live.\nOur structures can be metal or wood, they can have elastic \nor wooden slats, they begin with design but they live in \nthe hands of the skilled artisan that creates them. Humans \ncreate for humans, souls connect with souls and our \nworkshop is a space where we can bring our philosophy \nto life.\nIt starts with structure; a hidden one at first glance, but one \nthat allows the soul to take its own, meaningful journey.\nBased on upholstery design, the structure \nis then built with a metal frame. Here \nwe can see our blacksmith in action.\n«Structure brings order, it allows the soul to live»\n",56,{"image":237,"text":238,"number":239},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.57.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n110 \u002F\n111\nARKETIPO • FIRENZE\nObsessing over  \nfeathers & downs\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F \n \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",57,{"image":241,"text":242,"number":243},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.58.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n112 \u002F\n113\nARKETIPO • FIRENZE\nTry explaining to someone that you’re obsessed with \nfeathers. The reaction will tell you a lot about the person. If \nthere is nothing, then you should be worried. \nWe understand that being obsessed with something like \nfeathers seems like the invisible past time, but for us, \nit’s another part in our pursuit of perfection that makes \nit become part of who we are. Yes, the chase for that \nperfect cushion can appear to be misplaced, but if pop \nculture were anything to go by then, “the cushion is the \nessence of the chair.” \nOur feathers and downs are assorted into wooden boxes; \nit’s reminiscent of an apothecary, each section containing \nthe special collection to make our cushions what they \nare, a blend of science and emotional connection. Size \nand weight differentiate each cabinet, from large to small; \nbehind all of this lies a mechanical procedure, regulating \nairflow in each segment. Larger feathers succumb to bigger \nblasts of air while smaller varieties, the down, require gentle \nteasing. This modern artisan way of sorting and collecting \nmeans that we get a greater control over final product.  \nWe know that it takes seventy different types of goose \nand duck feathers to make the cushion fit to go into our \nfurniture. We understand how the ratio changes based \non the size, position and typology of cushion, we even \nunderstand the importance of treating the feathers in the \nright way to maintain the highest standard but is it too \nmuch? In the pursuit of perfection, the obsessive compulsive \nnature even determines our feather and down selection. \nYou probably thought, a cushion is just a cushion.\nThere are thorough checks in the \nlaboratory to check the material \nprovenance and the quality of that \nmaterial at an individual level.\n«There are 200 species of goose, \ntherefore 200 types of feather and \ndown. We use at least 70»\n",58,{"image":245,"text":246,"number":247},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.59.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n114 \u002F\n115\nARKETIPO • FIRENZE\n",59,{"image":249,"text":250,"number":251},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.60.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n116 \u002F\n117\nARKETIPO • FIRENZE\n \nSculpting the most tactile \nfoams \nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \n \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",60,{"image":253,"text":254,"number":255},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.61.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n118 \u002F\n119\nARKETIPO • FIRENZE\nOn average we spend more than 9 hours a day sat down. \nThat’s a total of 18 years of our lifetime, that’s a lot of \nNetflix, possibly some chill, definitely a lot of living; so \nwhy would you want to do that on the most uncomfortable \nfurniture? \nFoam plays the vital role in the construction and comfort of \nour products. Unlike our feather and down, where a degree \nin ornithology may help, foam is a different beast. It’s more \nlike the safety testing of a motor vehicle than a foray into \nclinically cataloging plumage. We don’t do the later. \nThe keyword here is impact. We spend the time assessing \nthe impact our bodies make in furniture; our engineers \ndesign solutions, our craftsman develop the material to deal \nwith it.\nWhether you slump, slouch, sit rigid or melt into your \nfurniture, ours is designed to cope. \nWe test, we craft, we build and we test again. Our foam is \nmulticoloured to distinguish density; it allows us to more \neasily assemble furniture to the clients needs and taste. We \ncraft shapes and lines that blend into whole of the furniture \nline and, we test. We test how well it works, how it fits \nin with our product line and how we can make it better, \nstronger, more durable, more comfortable.\nLiving on the couch has never been easier, you just need \nto understand a little more about the thing that makes it \nso easy. \nAll the various levels of density and \ncomfort defined by their colours. \n«The keyword here is impact»\n",61,{"image":257,"text":258,"number":259},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.62.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n120 \u002F\n121\nARKETIPO • FIRENZE\nExperiencing \nTechnicolour\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F \n \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",62,{"image":261,"text":262,"number":263},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.63.png","CHAPTER IV \u002F RITUALS\nPERFECTION � COMPULSIVE � DISORDER\n122 \u002F\n123\nARKETIPO � FIRENZE\nIt would be too easy to talk about colour without taking \na moment to discuss how as a sensation, as an essential \nelement of the Arketipo way, it can’t be underestimated. \nBecause colour is nearly everything; it is sty le, it is \nfunction it is almost a way of life, especially to our \nmasters like Luciano and Tommaso. \nWe embrace colour. Whether it’s the terracott a roofs to the \npastel wall colours of Emilia Romagna, the emerald green \nthat drips from the mountain side pierced with yellow and \norange in Amalfi , lime and red in Sicily, blue and violet in \nTuscany and Veneto. Colour isn’t just a feature, it’s what \nmakes us human. Colour adds human-interest patina. \nBut to really experience colour, you need to go beyond sight. \nIt sounds strange and we get that, but it’s true. Because \ncolour can be felt emotionally, but to physically experience \ncolour, is all about material. \nWe know this because we work with the experts that can \nmake a thread patt ern intrinsic to the way we experience \nour products. A team of master craft speople where colour \nand material collide to provide an ever embracing sensation, \none that understands the power of touch, the sensation of \ncolour; all in one deft  fi rst impression. \nOurs is a hive mentality  of fabric knowledge and design, \ntapping into individual and group elements, selecting \npatt erns that bring pieces to life and taking instruction in \nthe best application. Th is is what experiencing Technicolour \nis about; multi-sensory and our mission is to make you \nexperience it, make you experience the Arketipo way.  \n«Colour isn’t just a feature, \n«Colour isn’t just a feature, \nit’s what makes us human»\nit’s what makes us human»\nSearching for originality and uniqueness is \nalso something we look for in our suppliers \nwho also look for inspiration everywhere. \nFrom drawings of nature, we get the right \nmixture for our thread colour.\nOur textiles come from Tuscan weavers \nto guarantee product continuity and \na that they are 100% Italian.\n",63,{"image":265,"text":266,"number":267},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.64.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n124 \u002F\n125\nARKETIPO • FIRENZE\n",64,{"image":269,"text":270,"number":271},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.65.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n126 \u002F\n127\nARKETIPO • FIRENZE\nNurturing \nthe softest leather\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F \n \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",65,{"image":273,"text":274,"number":275},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.66.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n128 \u002F\n129\nARKETIPO • FIRENZE\nDid you know that Italians use nearly 500 different \nhand signs on a daily basis? None of these include touch, \nand that’s probably a good thing. \nTouch then is the final piece of the jigsaw when it comes \nto experiencing, life. It allows us to make connections in \nways that we can’t forget; your first kiss, the first time you \nride a bike & the first time you fall. Touch connects us with \nmoments, and moments bring experiences to life.\nTouch also allows us as a company to gain another level \nof experience and vision into our daily work. We know \nhow important the feel and sensation of cloth is, but what \nabout leather? Leather evokes different emotions but it also \nrequires a different precision to fabric. \nDyeing, drying, testing, it looks the same as fabric but \nis different. This is a different natural material, one that \nrequires a different expertise and knowledge. We select \nmaterial that stands the test of time, that stands out \nfor softness, colour but also what they bring to the touch \nsensation; a sense of belonging to a moment in time, a \npersonal experience. \nOur search for perfection is paramount \nin also choosing our suppliers who \nrespect high quality standards. \nFor example, our leather is treated \nnumerous times before being used in our \nfurniture construction.\n«Touch connects us with moments»\n",66,{"image":277,"text":278,"number":279},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.67.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n130 \u002F\n131\nARKETIPO • FIRENZE\n",67,{"image":281,"text":282,"number":283},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.68.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n132 \u002F\n133\nARKETIPO • FIRENZE\nPerfectly flawed\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \n \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",68,{"image":285,"text":286,"number":287},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.69.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n134 \u002F\n135\nARKETIPO • FIRENZE\nDon’t ask us how it’s done: «You can feel it when it’s ready.»\nThis is how we work with fiberglass; a dedication to \ncuriosity and understanding where the outer limits of \nfurniture design end and engineering in new elements \nbegins. You read that right, fiberglass. A material that is \nused in Formula One, Olympic Skiing and now furniture. \nIt forms a bigger picture of the Arketipo way. Our way places \nexperience at the heart of every customer journey. Our way \nmeans that you should never be denied the opportunity to \nfeel something different and new. Our way which means \nyou know a team of people have put their environment, \nknowledge and ideas into something that makes the world \naround them that little bit better. Our way is Alberto’s way. \nHis team develops our fiberglass constructions. He’s a \nmodern day sculptor where his creations aren’t that of an \n14th Century renaissance image, no, his are works to be \nexperienced and touched. A signature process that leaves \na textured print on his creations, all done with a delicacy \nthat if one thing went wrong, would ruin a process. \nHis chisel? A sandblaster. His polishing wheel? A circular \nsaw. His filing element? An adept sensation of touch and \nprecision. \nThat’s why we don’t ask Alberto, his process is unique, his \ncreations, works of art.\n«Never be denied the opportunity to feel something \ndifferent and new»\n",69,{"image":289,"text":290,"number":291},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.70.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n136 \u002F\n137\nARKETIPO • FIRENZE\n",70,{"image":293,"text":294,"number":295},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.71.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n138 \u002F\n139\nARKETIPO • FIRENZE\nPicking \nthe best impurities a stone \ncan wear \nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F \n \u002F Connecting \nnature \u002F Bringing it all \ntogether\n",71,{"image":297,"text":298,"number":299},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.72.png","CHAPTER IV \u002F RITUALS\nPERFECTION � COMPULSIVE � DISORDER\n140 \u002F\n141\nARKETIPO � FIRENZE\nOne stone connects Italy; from counter tops to wash \nbasins, chopping blocks to side units. Marble. Marble is the \ntreasured stone of an Italian house; it’s our daily connection \nwith something glamorous yet functional, beautiful yet \nhaving a place.\nMarble is the chosen material of the artisan. A harking to \ntraditions and natural execution. It is its naturalness that \nmakes it unique. From colouring to density , no one piece \nis the same making it a material that only experts should \ntouch.\nIt’s why when we visit Luca in Chiampo, we don’t expect \nchampagne but what we get is a treasure trove of delights; \nour Christmas come early and our birthdays uniformly \nrolled into one. Th eirs is a laboratory, yet still a stone \nmasters home.\nTh ey select slates that capture how a mountain has \nevolved over time. A colour scheme giving a depth that \nman made stone can’t capture, one that we can build into \nour other experiences. Each vein that runs through the \nstone is a story; like the life lines that run over the palm \nof your hands, marble that is masoned to your experience \nrepresents your story. Our duty  at Arketipo is to make your \nstory shine through, consistency not only in colour, but of \nstoryline in your furniture as well.\n«A depth that man made stone can’t capture.»\n«A depth that man made stone can’t capture.»\n",72,{"image":301,"text":302,"number":303},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.73.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n142 \u002F\n143\nARKETIPO • FIRENZE\nConnecting \nnature\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F \n \u002F Bringing it all \ntogether\n",73,{"image":305,"text":306,"number":307},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.74.png","CHAPTER IV \u002F RITUALS\nPERFECTION � COMPULSIVE � DISORDER\n144 \u002F\n145\nARKETIPO � FIRENZE\nTh e rules of feng shui state that wood is the element of \nyin and yang; a balance of masculine and feminine, a \nmaterial that combines strength and fl exibility  representing \n“beginnings, new life, and new growth.” In furniture \ndesign, never has a material had such a unique application \nand understanding; whether you are an artisan craft ing \nwith hand tools or a factory that manipulates with heat and \nstain, wood is a universal element understood by everyone \nthat comes into contact with it. \nTh ere is a sensory appreciation that we all feel; wood \nis one of the fi rst materials that humans come into \ncontact with. Th ink back to your favourite childhood \ntoys, those passed through generations, found in storage \nboxes and shown in old family photos. Th ey all contain \na relationship with the basic material that we have spent \nyears reconnecting through our designs and focus. \nFor us, wood is about the connection between past and \npresent. A sensory overload of Proustian magnitude. We \nfeel it every time we use it, we understand its power and \nfragility , we know that we must champion what wood can \ndo to any design of any living space. \nWood is what connects to the earth, a feeling that we must \nembrace, respect and rejoice. \n«We have spent years reconnecting through \n«We have spent years reconnecting through \nour designs and focus»\nour designs and focus»\n",74,{"image":309,"text":310,"number":311},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.75.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n146 \u002F\n147\nARKETIPO • FIRENZE\nBringing it all \ntogether\nImagining the perfect \nproduct \u002F Structure\nis the soul \u002F Obsessing over  \nfeathers & downs \u002F \nSculpting the most tactile \nfoams \u002F Experiencing \nTechnicolour \u002F Nurturing \nthe softest leather \u002F \nPerfectly flawed \u002F Picking \nthe best impurities a stone \ncan wear \u002F Connecting \nnature \u002F \n",75,{"image":313,"text":314,"number":315},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.76.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n148 \u002F\n149\nARKETIPO • FIRENZE\nOur approach is structural, our execution considered. \nDesign, test, redesign, test, colour, cut, shape, fluff, touch, \ncarve, admire; it’s the Arketipo way. Is it because what \nwe do is make sense of the world around us today, future \nproofing our sense and sensibilities?\nOnly our clients are the ones that can decide that. Our \npursuit of perfection, the chase, is what keeps us constantly \npushing the limits. That’s what makes Arketipo the \nperfection compulsive disorder team that we are, and \nthat’s where we would want to be judged in years to come. \nLeather quality control\n«We would want to be judged in years to come»\nTemplate positioning to cut the material by hand.\n",76,{"image":317,"text":318,"number":319},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.77.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n150 \u002F\n151\nARKETIPO • FIRENZE\n",77,{"image":321,"text":322,"number":323},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.78.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n152 \u002F\n153\nARKETIPO • FIRENZE\nWorking on the leather tuft.\nHand milling any material excess that has \nbeen glued for the Jupiter product line.\n",78,{"image":325,"text":326,"number":327},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.79.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n154 \u002F\n155\nARKETIPO • FIRENZE\n",79,{"image":329,"text":330,"number":331},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.80.png","CHAPTER IV \u002F RITUALS\nPERFECTION • COMPULSIVE • DISORDER\n156 \u002F\n157\nARKETIPO • FIRENZE\n",80,{"image":333,"text":334,"number":335},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.81.png","Thank you. \n \nMany people have come together to make this book tell our story. We started with a simple idea where, over time \nit has become something bigger. Our story is the sum of its parts, like our furniture, it represents not only who \nwe are, but what we aspire to be as a business every, single day. \n \nSo I must thank everyone that has been involved in the vision, storytelling, and content of what we have created. \nFrom the images and words to the direction. The time dedicated by the employees, opening the metaphorical lid \non who we are as a business, and showing me, amongst others, what makes us special. \n \nFinally, a special thank you to those who every day demonstrate what it means to live and breathe the Arketipo \nway; engineering, creating and giving with all of their passion to making the perfect product. Without them, our \nproducts and our business would not be what they are today. \n \nStay tuned for more to come,\nLorenzo\n",81,{"image":337,"text":338,"number":339},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.82.png","Photography\nMarco Paone \nLorenzo Cattelan\nAlessandro Di Lecce\nArketipo Srl\nVia Garibaldi 84\u002F86\n50041 Calenzano (Firenze)\nphone +39 055 8876248\ninfo@arketipo.com\nexport@arketipo.com\narketipo.com\nFollow us\narketipofirenze\n",82,{"image":341,"text":15,"number":342},"\u002Fmedia\u002Fimages\u002F63\u002Ffa08d74b2c426552887526160186fe-26bd4988b6.83.png",83,[],0,false,true,{"success":346,"data":348,"meta":561,"count":562,"next":563,"previous":564,"results":597,"brand_chips":658},[349,362,371,380,389,398,408,418,428,440,452,465,475,488,500,510,520,529,539,551],{"id":350,"title":351,"slug":352,"image":353,"source":354,"brand_name":355,"brand":356,"brand_slug":357,"file_size":358,"pages":359,"pages_count":360,"matched_pages":361,"match_count":344,"two_pages":345,"show_text":346},26607,"Working 2026","leds-c4-working-2026","\u002Fmedia\u002Fimages\u002F3a\u002F295e58aee952a0d50352f22925106a-29704a6e39.1.png","\u002Fprivate\u002Ffiles\u002Fad\u002F06804e7560a395bf4a98c17bd40b17-29704a6af8.pdf","Leds C4",2502,"leds-c4","106.7 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