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HISTORY
ZUCCHETTI GROUP
Un mondo - bagno che trasla dal piano della funzione
a quello della sensazione e della seduzione, dando vita ad
una delle più interessanti ed eclettiche proposte proget-
tuali nel settore.
Il 2019 segna una nuova svolta con la definizione
di Zucchetti Group e la direzione artistica di Matteo Fiorini
con Studio Lys. Il gruppo nasce per rappresentare istituzio-
nalmente e congiungere i due marchi Zucchetti e Kos con
l’intento preciso di esaltarne le specificità, spingendo sulla
loro complementarietà e differenza.
EN
With nearly a century of experience behind them and a new
experimental phase on the horizon: as the Zucchetti brand nears its
100th birthday, it strengthens its history and institutional identity by
renewing and sharpening its design direction and image. Inside the
new Zucchetti Group, the Zucchetti and Kos brands will be distinct
yet complementary—continuing to operate with decision, character
and quality in the world of bathrooms and wellness, while increasing
the diversity of languages and forming new collaborations with the
design field.
Zucchetti’s story first begins back in 1929, with a small
foundry in Valduggia (Piedmont) set up by Alfredo Zucchetti. Today
the Zucchetti Group is led by the third generation, Elena and Carlo,
with cousins Marco and Paolo Zucchetti. The group holds a large and
advanced production plant, covering a total surface of about 30,000
square metres, employing 200 people and manufacturing 600.000
articles every year.
The basic values of Zucchetti have always been innovation,
design, and quality: the essential cornerstones that have guided
the firm throughout its history. After an early phase manufacturing
industrial valves and fittings, in 1950 the factory is converted to
produce chrome sanitary taps. In the early 1950s the firm brings in
Mario and Luciano Zucchetti, Alfredo’s sons. Mario, president and en-
lightened entrepreneur goes on to lead the company for nearly fifty
years. He steers the company towards, technological and commer-
cial advancement and major production development: he completes
the large new headquarters in Gozzano (Novara) which he equips
with advanced manufacturing facilities, he exhibits the brand at the
Milan trade fair and then, one by one, at all the other most important
international trade fairs. Mario also opens the first Zucchetti export
office, to conquer international markets engaged in the post - war re-
construction. The first significant overseas contracts come in 1958:
Canada and Australia (among the others) become important new
markets for the firm.
The seventies see the company start its own path in the
world of design. Mario Zucchetti strongly believed in the importance
of the design image of any product, as a synthesis of innovative tech-
nical and aesthetic values. He decides to call in Studio Nizzoli for the
first single - lever mixer produced in Italy.
In the eighties, Zucchetti enters the world of communication,
both on television and in the press, with the aim of building a strong,
recognised brand. The company has never abandoned this course
because it is fully aware of the importance of conveying its values
and excellence through several communication channels.
With the turn of the century, the bathroom moves centre - stage,
reflecting changes in society and culture as taste evolves in line
with consumer sensitivity and the bathroom becomes the “bathing
room”. Attentive to changing sociological and man - made aspects,
Zucchetti is one of the first to believe in investments in increasingly
