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> > Zucchetti

Zucchetti

60

Zucchetti: Lab 2020, 12 72

14
WHAT IS LAB?
Zucchetti is attention to design; it is quality and practicality,
no matter the product. The collections in this catalogue, despite
being made for greater affordability, do not imply compromise
in terms of rigour, captivating forms, efficiency or the use of
cutting-edge technology. ‘LAB’, the term chosen to identify and
group these collections, references the themes of experimentation
and innovation found in every decision made by Zucchetti since
it was founded almost a century ago. The creatives behind all
LAB collection items also share a number of key qualities: the
ability to think critically, the capability to design ‘simplicity’ while
never straying into the commonplace, and a knack for practical,
sustainable design.
To them, taking on products meant to be within reach did not
mean sacrificing aesthetics (a value that is undeniably present in
the various collections), thereby creating a dialogue between many
voices that guarantees variety and versatility. The folded, delightfully
contracted segments of On, designed by Nespoli e Novara,
complement the slender lines of Nikko, which create a captivating
interplay of curves, or the essential, clean lines of the award-winning
Brim by Ludovica+Roberto Palomba. Meanwhile, the cylindrical
shapes of Gill find their counterbalance in the decisive, direct,
precise look of Simply Beautiful by Matteo Thun and Antonio
Rodriguez. As a whole, the LAB collections demonstrate that
Zucchetti is able to reach all markets, ensuring the option to choose
between multiple, efficient design styles.

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Zucchetti

Lab 2020 12 of 72

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