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PIRA G2.
PIRA G2.
VINTAGE GENIUS, YET IN A NEW MINDSET.
VINTAGE GENIUS, YET IN A NEW MINDSET.
And now here are the 2020’s. Technology, materials and workspaces have evolved.
And now here are the 2020’s. Technology, materials and workspaces have evolved.
So have humanity’s habits and needs. People remain as beautifully unfathomable as ever,
So have humanity’s habits and needs. People remain as beautifully unfathomable as ever,
yet 21st Century living has evolved faster. So the Pira shelf has responded. Designers
yet 21st Century living has evolved faster. So the Pira shelf has responded. Designers
Anna von Schewen and Björn Dahlström have taken the classic on. In all senses.
Anna von Schewen and Björn Dahlström have taken the classic on. In all senses.
ELEGANTLY DELICATE, YET FRANKLY ROBUST. LIKE LIFE.
ELEGANTLY DELICATE, YET FRANKLY ROBUST. LIKE LIFE.
Pira G2 is a spun, metallic work of art that creates a centre-piece wherever it stands.
Pira G2 is a spun, metallic work of art that creates a centre-piece wherever it stands.
Even far from the centre of a space. Yet each shelf carries up to 50 kg, thanks to its sheet-
Even far from the centre of a space. Yet each shelf carries up to 50 kg, thanks to its sheet-
steel construction with an integral ridge. Or indeed, 350 kg in each section. Enough for
steel construction with an integral ridge. Or indeed, 350 kg in each section. Enough for
life’s treasures. Or necessities. Or both.
life’s treasures. Or necessities. Or both.
A UTILITY, YET A CENTREPIECE.
A UTILITY, YET A CENTREPIECE.
Belongings have evolved. So a shelf has to bear them. IT hardware that ages faster than
Belongings have evolved. So a shelf has to bear them. IT hardware that ages faster than
bread. Home cinemas, gyms, pasta-factories and libraries. First editions. First growths.
bread. Home cinemas, gyms, pasta-factories and libraries. First editions. First growths.
One-offs.
One-offs.
Simultaneously, ceilings have risen and spaces have opened up. Pira G2 remains a
Simultaneously, ceilings have risen and spaces have opened up. Pira G2 remains a
centerpiece, whether bridging a room’s height, or gracing a wall. No matter what’s on it.
centerpiece, whether bridging a room’s height, or gracing a wall. No matter what’s on it.
CONTRADICTORY, YET CONSUMMATE.
CONTRADICTORY, YET CONSUMMATE.
When all is said and done, Pira G2 is a shelf. Not a rocket to Saturn. But thanks to
When all is said and done, Pira G2 is a shelf. Not a rocket to Saturn. But thanks to
the efforts of some of Sweden’s most bright and wayward minds, it’s an engineered
the efforts of some of Sweden’s most bright and wayward minds, it’s an engineered
masterpiece.
masterpiece.
A complex and sophisticated one indeed. But capable of creating calm and wellbeing
A complex and sophisticated one indeed. But capable of creating calm and wellbeing
wherever it lives. And whatever lives on it.
wherever it lives. And whatever lives on it.
”PIRA G2 MEETS THE NEEDS OF TODAY. YET STRIVES TO RETAIN
”PIRA G2 MEETS THE NEEDS OF TODAY. YET STRIVES TO RETAIN
THE BRILLIANCE OF THE 50’S CLASSIC. ITS RELEVANCE SALUTES
THE BRILLIANCE OF THE 50’S CLASSIC. ITS RELEVANCE SALUTES
THE PAST.”
THE PAST.”
”DISTINCT, YET INVITING. TWO SYNERGETIC ATTITUDES.
”DISTINCT, YET INVITING. TWO SYNERGETIC ATTITUDES.
DERIVING FROM THE AMBITION TO ORGANISE.”
DERIVING FROM THE AMBITION TO ORGANISE.”
Olle Pira in his studio in the 1960’s.
Olle Pira in his studio in the 1960’s.
Opposite: His original
Opposite: His original
1954 blueprint, an integrated mix
1954 blueprint, an integrated mix
of triangles and materials.
of triangles and materials.
Next page: See how Pira G2 boils
Next page: See how Pira G2 boils
them down to one.
them down to one.
Anna von Schewen, architect.
Anna von Schewen, architect.
Björn Dahlström, industrial designer.
Björn Dahlström, industrial designer.
Björn Dahlström
Björn Dahlström
Björn Dahlström
Björn Dahlström
