4
We have reached twenty years of business, a
landmark but also a starting point, where we have used
our art of making to create furniture and lights that make
the places where our stories take place more precious.
“Making” for us has two meanings: we are manufacturers,
so we understand right down to the last particle used
to create furniture; but we also create ideas, where our
“We Make” philosophy is modelled on an initial project
designed in-house or with the internationally renowned
designers who have worked with us over the past twenty
years. While still young, our history is that of a company
set up to create ideas and eureka moments that have
then become our core points.
In 2002, Giò Colonna Romano founded SLIDE, wanting to
create awe and wonder. The first eureka moment came
even before the creation of SLIDE: simple shapes, like
spheres and cubes, created with translucent materials,
whose inner light bulb emits a uniform light that adds
decoration. Simple yet magical. With thirty years of
knowledge of plastic materials, we pushed ourselves
further to unleash the full potential of rotational moulding,
and this led to our second eureka moment of luminous
furnishing, which soon became a must-have in the event
industry. All of this has led SLIDE to become well-known
all around the world.
1998
2002
2003
2005
2006
2007
2009
2010
2011
Giò Colonna
Romano creates and
produces the first
luminous geometric
shapes Globo and
Cubo destined for
use in gardens.
Participation in the
Abitare il Tempo
and Light & Building
trade shows.
Birth of Jumbo Bar,
the first illuminated
furnishing that
becomes extremely
popular for events
and thus a distinctive
trademark of SLIDE.
FOUNDING OF SLIDE
with the intention of
entering the world of
Design. The architect
Guglielmo Berchicci
is the Art Director
and designs the first
products, still in the
catalogue today.
Participation in the
Euroluce trade show.
Opening of the
SLIDE EVENTS
division and first
partnerships with
internationally
renowned designers.
Marcel Wanders
designs the Chubby
Collection for SLIDE.
Paola Navone designs
the Low Lita collection
for SLIDE. Karim
Rashid’s Koncord
stool wins the Good
Design Award.
First participation in the
Salone del Mobile.
Opening of the
SLIDE SHOPPING
e-commerce website.
Beginning of
collaboration with
Nastro Azzurro, the
first large Beverage
customer.
Creation of the
SLIDE ART Collection
and participation
in the Biennale di
Venezia. Opening
of an internal
painting line to offer
lacquered products
for the indoor market
for a higher range
of customers.
