Lighting knowledge
Simes’ corporate offices have served as a hub for
strategic importance throughout its history. Ever
since the years where the company changed the
Simes logo to read “SIMES, light for architecture”
and, in doing so, declared that it was closely
connected to the design world. Simes’ corporate
headquarters have evolved into a place of welcome
and an expression of a taste for beauty that applies
to all scales.
Since its founding as SIMES (società-italiana
-materiale-elettrico-stagno) in 1973, the company
has grown from a modest machining shop to a
cutting-edge reality housed in a cutting-edge
production facility that attracts a large number of
clients, architects, and designers every year.
Many initiatives for sharing and training have been
spearheaded this past year by IP System®. The
company decided to create a special format and
include everyone interested in specialising in the
installation of this new lighting system through a
particular training session because this is a very
innovative product.
Therefore, IP System® was portrayed as having
two souls: the technical and the emotional. The
technical soul was portrayed through the practical
application of the steps required for a proper product
installation, and the emotional soul was portrayed by
adorning the business with new lighting effects both
inside and outside.
The Simes corporate office is actually a true
diffuse showroom, a living organism that changes
continuously
in
response
to
new
product
development. A visit to Simes transforms into an
aesthetic experience, a chance for renewal and
inspiration to be experienced both by day and
by night, thanks to its exhibition rooms and the
countless pieces of art that occupy the space.
A visit to the company during the day displays all the
techniques used in the creation of an outdoor lighting
product as well as the vast array of options available
to the designer. At night, daily work activities give
way to the calm and evocative ambiance of a space
where light takes centre stage.
Artworks, roof gardens, hallways, and façades all
vary their appearance and drastically alter how
space is perceived. The all-pervading charm of
twilight enables one to completely comprehend the
potential of light and the true effect it is capable of
producing when understood and handled with care.
For guests and visitors, the Simes
headquarters have always represented
the first and most effective way of
conveying its message. There is more to
it than just being a place to concentrate
all the intellectual and productive
processes of the company. It’s about
translating a concept of beauty and
wellbeing into a way of doing business
that is precise and effective.
“The idea of bringing art
into the company comes
from the desire to create an
attractive setting full of beauty
for myself, my staff and our
many guests.”
Roberto Botti, General Manager of Simes
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