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III_Action
While scenarios like these depict a somewhat romanticized behind-the-scenes perspective, they
really look upon the moments that foresee the delivery of furniture: the unveiling of such processes
helps raising awareness to the importance of bringing a tailored experience to light.
Furniture including contemporary and classic works of the brand are thus revealed while being
interspersed with warehouse elements. A cinematic take on both furniture and offstage hardware –
be it wooden transportation boxes, spotlights, translucent coverings, canvases, among other details.
In this visually enticing landscape fusing packaging and furniture elements, the preservation and
protection of design works is put in the spotlight.
In this still life-like setting, the human presence brings dynamism while emphasizing the idea of
a cautious handling. Human bodies provide a sense of scale to the furniture pieces, while being
agents of a sense of performativity, a closeness to works of art which are meant to be touched and
experienced. These bodies wrap up the idea of the human connection with the object, alluding to
their use in domestic environments. A focus on experimentalism is conveyed and mediated by the
workers’ garments – from coveralls to white gloves. Simultaneously, the latter convey the idea of
an extreme care when handling the different objects: «Handle with care», as opposed to «Do not
touch the artwork».
