E
innovative wonder decades has
embodied the dream of advanced
modernity. The near future is yet
to be discovered, but one thing is
certain: it will be permeated by
daily happiness, made possible
by the onset of those ‘new
enlightenments’ proposed by
MultiPot’s launching campaign in
2005.
Nuovi microambienti
di luce
Altri
ambienti
Luce e
libertà
Luce multifunzionale
e multisensoriale
MultiPot+
D
In the years since the birth
of MultiPot (2005) we have
undergone radical, paradigmatic
change: we have changed our
TVs, we have exchanged opinions
and thoughts digitally, we have
learned to carry around the
power of a super computer in
our pockets, we have shared
throughout the world our
photos for free. Technology and
innovation have become like
the air we breathe, a necessary
and inevitable presence, of
which people acknowledge
the irrefutable usefulness.
During these ‘different’ years,
MultiPot has skilfully adapted
to the spirit of the times by
becoming a vase for cultivating
vital energies. This is a fate
common to the products that
have become benchmarks and
behavioural archetypes, such as
Apple’s iPhone or Google’s clicks,
Facebook’s likes or Instagram’s
selfies. All this has happened
in just a few years, in which the
digital challenge exploded and
new tools and conducts took
hold. As explained by Dante
Donegani and Giovanni Lauda,
the designers who created the
product, “The digital era of
consumer electronics was fully
under way (when digital cameras
and the iPod, as well as mobile
and Blackberry phones, were all
the rage) and there was the need
for a ‘home’ for keeping all these
devices while they recharged
and where they could be found
quickly. The idea sparked from
that need”. MultiPot, therefore,
was a ray of light in an era in
which every individual was
inexorably interconnected and
concentrated on his or her own
individuality as well as on his or
her friends and acquaintances.
Technological devices extend our
inner selves in what we do, in
cultivating aesthetic emotions,
in creating relationships: the
objects become life companions
incorporated into our everyday
activities. MultiPot intuited
all this over ten years ago,
presenting itself as an energy
facilitator in day to day life. This
is how MultiPot became the icon
of a decade, a simple and elegant
object, the simple yet state–of–
the–art image of design and of
coolness, taking pride of place on
the desk of the famous director of
Vogue America, Anna Wintour,
who inspired the book and film
The Devil Wears Prada. In 2015,
MultiPot+ added the experience
of light and colour to the emotion
for something that is even more
bound to the self and to the
sphere of personal experience.
MultiPot+ has integrated its
use with new vibes thanks to
the play of lights that creates
new atmospheres. This provides
sensorial entertainment and daily
simplification as well as surprise,
fun and innovation. Light and
energy, in this way, become an
integral part of our daily life,
but without losing that aura of
