“After a frenetic start where we often found ourselves chasing some products presented
with spontaneous and "street" communications, in this challenging period, we felt the
need to reflect and relaunch, strengthening the brand identity. Objects such as the Rabbit
chair, the Kong, or the "Giraffe in love"; have marked 3 consecutive Milan Furniture Fairs,
but the iconicity and strength of the product risked to prevail over the brand, almost as if
the recognizability of the object could become an element of autonomy. Therefore, it was a
question of focusing on the identity of the brand with images that had the same expressive
power as the products.
Qeeboo objects are often characterized by a strong concept that allows them to be
declined in different dimensional scales. Thus in the communication, there was a need to
make them interact with a real person that would highlight their dimensions and poetics.
Qeeboo is energy, imagination, and color. On this basis, a sort of elective affinity was
created with the fashion photographer Elena Iv-skaya by 20 powerful images that narrate
the products and Qeeboo’s spirit in the synergy between design and fashion, between
imagination and creativity. A point of arrival and restart that allows us to look ahead with
confident optimism.“
Stefano Giovannoni
