KONG
Time has passed since its 1933 cinema debut:
(King) Kong, the ferocious beast became
a good hero when the feelings began to
resurface, and, he reluctantly abandoned the
jungle. The city now seems to have become
home, whether New York or any other city.
Giovannoni’s Kong is surprisingly technological
and almost human. It’s out of scale to be a
toy, out of scale to be a lamp, but it is also
out of scale to be a gorilla. Kong becomes
a powerful object, with an adjustable arm
to direct the light beam at different angles,
infinitely adjustable and with countless uses.
Above all, Kong is no longer scary thanks
to the designer’s imagination and creativity.
DESIGN
STEFANO GIOVANNONI
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