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During the 14th century, a small group of young poets from
Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni,
Dante Alighieri, Cino da Pistoia) were the first to stop the
Middle Age with its dogmatic and useless theologies in order
to talk about Love, about Women (which may have never even
existed, just like Petrarca’s Laura), about their diversity from
the Byzantines, becoming witnesses of a generation without
a clear destiny… by inventing the Women, they also invented
the New Men. Dante, the Father, coined for them this magical
name, which changed not only poetry but also the history of
the world… As a matter of fact, all great things always come
from little ones, apparently useless and redundant; from a
title and sometimes by chance. The Dolce Stil Novo of design
is founded on a figurative and narrative matrix, completely
different from the one of the commercial markets, but maybe
even more invasive than that. It is the herald of a new feminine
and masculine sensitivity: less testosterone, more irony, more
simplicity. An innocent Design and therefore braver.
Andrea Branzi
QEEBOO
DOLCE STIL NOVO
DOLCE
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NOVO
by Studio Job
DOLCE
STIL
NOVO
IMG STEFANO NEW
