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> > PROLED

PROLED

60

PROLED: Novelties 2022, 91 92

PATENT LICENSE AGREEMENT
MBN-PROLED and Signify (formerly Philips) have concluded a license agreement for the use of Signify
(Philips) patents under Signify (Philips) LED-based luminaire license program. Therefore, MBN has access to
the great patent portfolio of Signify (Philips) for development of LED products, also covering patents of Color
Kinetics and TIR Systems acquired by Philips. Due to the possible use of patents the effi ciency of our product
development is increased, as there is a multitude of possible innovatively useable technologies available for
us now. Additionally our customers are exempted from any claim to license fees by Signify N.V. (formerly
Royal Philips Electronics) in relation to the license program when purchasing, reselling and using PROLED
products. A possible confl ict with Signify (Philips) patents of the licensing program is avoided herewith. The
agreement covers all regions of the world and existing patents as well as still pending patent applications.
IMPRINT
March 2022
Concept and design:
JANDA+ROSCHER, Die WerbeBotschafter
Photos: Frieder Blickle (Büro Fairmas, Prime Time Fitness,
CineradoPlex), Stefan Lucks (New National Gallery),
Thomas Beutel, Hunger&Simmeth, Getty Images
New brand identity
with added value
T H E B R A N D P R O L E D
Down-to-earth and reliable is what we remain.
Progressive and modern is what we’ve become.
The result is a brand that is radiant and authentic.
The PROLED Group has reposi-
tioned its business with the aim of
off ering you even greater added
value. We have hired new staff and
professionalised our operations
even further. And we have extended
the breadth of our product range
and modernised our corporate com-
munications. So our brand identity
matches the quality of our products.
The optics of our relaunch are
thus only a side eff ect. Much more
important to us is the added value
it gives to our customers.
To that end, we are consistently
continuing our approach of ad-
vising customers, intensifying our
on-site project support and off ering
eff ective tools to meet the needs
of lighting designers, architects,
interior designers and electrical
specialists. We have given them
all more individual ways to access
our products. Simplifying everyday
business for our customers is very
important to us and is something
we will keep on our agenda.
And last but not least, new commu-
nication media will in future help
our users to make their services,
concepts and projects look as
impressive as they are.
With these steps, we will reach the
next level with our lighting mission.
But what is even more important is
that we will reach it in cooperation
with our customers and partners.
With you.
Our brand
has changed.
Katharina Warth
Head of Marketing & Communication

COW PRINT

RUG’SOCIETY

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PROLED

Novelties 2022 91 of 92

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+43 670 308 0073 info@viva-interiors.com

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