German efficiency in design-savvy bella Italia –
is that possible?
Absolutely. The PROLED Group blends technical
quality and project skills with design expertise. This
combination goes down very well in Italy. So does our
5-year warranty and our customer service. The overall
package gives people confidence in us.
What else do the Italians like about PROLED?
Our wide product range and the fact that we are a
one-stop shop. With PROLED and UNI-BRIGHT we
cover the technical aspects of light. And mawa serves
the special need for emotionality and creativity.
What makes PROLED stand out from the Italian
competitors?
Some Italian manufacturers offer a combination of
architectural, decorative and outdoor lighting.
We, on the other hand, cover all applications, includ-
ing linear lighting, plus equipment and advice. That is
rare in Italy. Our consulting expertise underpins our
special position in the Italian market. We are able to
support our Italian customers effectively in all appli-
cations within the lighting world.
Aren’t the design preferences in Italy and Germany
very different?
Germans and Scandinavians like things more mini-
malist. Italians prefer a more arty touch. But many
architects and designers here in Italy like the Nordic
style, the mixture of minimalist, clean and industrial
style. It’s a real trend.
What is your role as country manager?
My role is hybrid. It ranges from supporting the com-
mercial agencies to advising clients on their projects.
So that means you also advise the lighting
creatives?
With a passion. As a trained lighting designer, I know
what a complex task architects and project planners are
faced with and I know their pain points very well. I work
out the lighting concepts with them and support them in
an advisory capacity until the end of their project.
‘We know how lighting culture
works internationally and we are
expanding it in concert with our do-
mestic and international customers.’
Raffaella Spizzichino
Country Manager Italy
new
| 15
proled.com
