Technology
and solutions
with a passion
I N T E R V I E W
PROLED offers strong products – but that’s not all. With
solution-focused advice and hands-on support, every
lighting project becomes a shining example.
So PROLED is the one constant
in the project?
Exactly. Our customers know we
are there for them without limita-
tion, that we will find a solution for
them – and they will be able to
afford it. We will even go one step
further in future.
What are you planning?
We at PROLED are known for our
excellent customer service and
high-quality advice. But in the pro-
ject business, you always need to
have someone on the ground at
the cus tomer’s building site. On-site
problem solving is important. So
we’ve put in place a strong team
of field service reps. The interaction
between our back office and field
staff is very efficient and takes some
of the pressure out of the project.
Everyone knows what they have
to do and is part of the solution.
Why is the project business so
important to PROLED?
Because that is our identity as a
company. Because it’s our unique
selling point in the market. And
because it gives added value to
our customers.
Added value in what sense?
What our customers get from us is
not just products but solutions. We
accompany, support and advise
them right up until they’ve reached
their goal. We’re not luminaire trad-
ers. We take care of every single
aspect of light.
Why do lighting professionals
need advice?
Because lighting is an incredibly
complex and dynamic subject. The
technology is continuously chang-
ing and constantly offering up new
applications and effects.
‘PROLED is the
manufacturer with
the project expertise.
Our customers know
they’ll get a solution
from us and a result
they’ll love.’
Jannis Franzen
Head of Customer Sales
Support and Export
14 | new
proled.com
