What is happening in the market at the moment?
People are increasingly looking for real manufacturers,
not just trading houses. They associate manufacturers
with higher quality, customer loyalty and sustainability
– and rightly so. These are precisely the values that we
– and the Group – embody so well.
UNI-BRIGHT is keen to pursue growth. Where do
you see potential?
The practitioners of the lighting scene here in Belgium
know UNI-BRIGHT. We are already well established
as a brand. The electricians also rely on us completely.
That is a very good place from which we can launch
new products. People say, ‘what comes from UNI-
BRIGHT is good.’ I see potential with lighting designers
and project planners. They need to become aware that
they can contact us directly if they have any questions
or need help.
‘Lighting designers and project
planners need to see us as the
ones who make their work easier.
Every day.’
Doesn’t wholesale stand for ‘over the counter and
out of mind’?
Not at all. Even though we at UNI-BRIGHT are not as
deeply embedded in the project business as PROLED
and mawa, our customers still value our support. We
make 25% of our turnover with pure over-the-counter
products. When someone has questions they need an-
swering, they get in touch with the wholesaler and they
pass the query on to us. 75% of our turnover comes
from projects. When you want to equip a hotel or an
office building with lighting technology, you’re going
to need professional advice and support. We provide
both – and the equipment.
You are CEO of UNI-BRIGHT in Antwerp and one
of the managing directors of PROLED Holding. As a
man of the world, how do you view the Germans?
I like Germans, I have always enjoyed working
with them. They are very focused, very to the point.
German efficiency has a value in the international
market. So the PROLED Group members complement
each other really well. Light is international. Lighting
is a culture that connects. Together we create lighting
emotion.
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