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True Today
100+10 Years of True Evolution
technological innovation and craftsman-
ship. Acqua di Parma and Poltrona Frau
both embrace the idea of a harmonious
environment that can be enjoyed with all
fi ve senses; an idea of space that welcomes
and refl ects those who live there. The line of
Home Diff users combines a sensor system
with a home automation device that can be
remote controlled via an app to calibrate
the olfactory fragrances during the day
and throughout the week. Meanwhile, the
leather case in refi ned Pelle Frau® leather
is designed to match the shades of the fur-
nishings. As for the Car Diff user, the leather
is specially developed to meet the high
international safety standards of the auto-
motive sector. GamFratesi’s decorative yet
simple design allows the diff user to adapt to
a variety of environments.
The “Poltrona Frau wears Loro Piana
Interiors” project stems from the desire to
expand and elevate the company’s range of
high-end upholstery also in the fabrics sector,
off ering a rare and valuable tactile experi-
ence. The two brands share a passion for
the quality of raw materials and for skill and
expertise in their workmanship. This close-
ness of values made it possible to explore
new types of yarns and applications, sharing
the specifi c experience of each of the two
luxury brands. The result is an exclusive and
focused selection of noble fabrics, fi ne wools
and pure cashmere that perfectly combines
with the shades of Pelle Frau® leather and
other natural materials, such as wood or
marble; to dress environments with the same
elegance, quality and functionality that Loro
Piana puts into its clothing and accessories.
The project “Poltrona
Frau meets Loro Piana
Interiors” elevates the
o� er of upholstering
materials, by including
a range of premium
quality fabrics made
with exclusive yarns.
Between the company
from Tolentino and
Ferrari, the wine house
from the Trentino region,
there is a long-standing
partnership which in 2022
expressed itself with a
limited-edition bottle
created to celebrate
Poltrona Frau’s 110th
anniversary.
