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True Today
100+10 Years of True Evolution
Products to live with and love in
environments created following a true
Poltrona Frau style. With an increasingly
substantial and integrated product
range, today the Brand has become
an interpreter of the aspirations
and lifestyles of contemporary living.
In the monograph for the company’s
centenary celebrations, “Poltrona Frau. The
intelligence of the hands”, advertiser Kevin
Roberts explains how the company is not
only a mark of excellence in high-end fur-
nishings but is above all a “Lovemark”. That
is a brand which is capable of establishing
an intimate and positive bond with its cus-
tomers thanks to the heritage it represents
and expectations that it is able to evoke.
Poltrona Frau combines past, present and
future, in a continuum of time that maintains
a balance between consistency and unceas-
ing renewal. The claim of the company’s
110th anniversary is found in Roberts’ words
from 2012: “100+10 years of True Evolution”.
And we can trace the roots of Poltrona
Frau’s current perspective as an interpreter
of lifestyles through its distinctive taste,
characterised by experience, value, feelings
and empathy.
Poltrona Frau has represented historic
transformations in living and travel since the
1930s, when it made the furnishings for the
most prestigious ocean liners of the time. In
parallel with its creation of style icons, over
the last ten years Poltrona Frau has been
able to shape its own language, an expressive
code that goes beyond the mere design of
products, becoming the expression of com-
plete living environments for work, home,
public spaces or “in movement”. A language
that encompasses passion, timeless ele-
gance, uncompromising quality, extreme
attention to detail and a relationship with its
audience. Over the last ten years, Poltrona
Frau has been able to translate this language
into an ever-growing product range, which
today includes forty diff erent lines, new
fabrics and new materials. Poltrona Frau
has renewed its core business by launching
a collection of outdoor furniture and a large
and integrated catalogue of accessories, all
emblems of Made in Italy, research in mate-
rials and craftsmanship.
The Poltrona Frau lifestyle is a world of
products that tell the story of the company,
but which at the same time can be person-
ally interpreted by everyone. Products to be
experienced with all the senses: not only for
their appearance but also at the touch, enjoy-
ing the intimate texture and warmth of their
materials; the smell of the light fragrances of
the essences and natural leathers; and the
The Poltrona Frau
Style
True Today
customisation choices
for each product
Poltrona Frau develops
a series of objects for
the table to experiment
the quality of leather and
its craftsmanship also
in small size creations.
Among these, the
collection Zhuang Desk
designed by Neri&Hu
in 2018.
230,000+
