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True Today
100+10 Years of True Evolution
each theatre or public space has its own cus-
tom-made seat, down to the upholstery. The
many tailoring projects completed in the last
decade include those for the Louis Vuitton
Foundation in Paris, designed by Frank O.
Gehry (2014), for the WIPO in Geneva by
Behnisch Architekten (2014), for the Cultural
Center of the Stavros Niarchos Foundation
by RPBW (2016), for Andrew Berman Archi-
tect’s MCC Theater in New York (2018), for
the auditoria of MAXXI in Rome, designed
by Zaha Hadid (2020), and for the impor-
tant Elbphilarmonie in Hamburg by Studio
Herzog & de Meuron (2017).
More than just theatres, the Poltrona
Frau business units have created entire pro-
visions of furnishings for cafes, restaurants
and luxury hotels, where the spirit of the
location and the designer’s stylistic signa-
ture blend with products of incomparable
comfort and timeless elegance. Among the
most important installations are the Hotel
Café Royal by David Chipperfield in London
(2012), the restaurant at the Opera Garnier
in Paris by Studio Odile Decq (2012), and the
565 Broome SoHo residential project in New
York by RPBW, with interior design by RDAI.
Thirty floors of residences, of which Pol-
trona Frau Custom Interiors furnished one
type, creating a unique and impeccable style
down to the last detail, including also the
works of art. An idea of luxury, meticulously
developed with RDAI, which Poltrona Frau
has also been able to transfer to Hermès
stores around the world. Or in the offices of
important multinational companies, each
different and welcoming, expressed through
the vast alphabet of colours offered by Pelle
Frau® leather.
Poltrona Frau Interiors in Motion has
confirmed its long-standing collaboration
with Ferrari and other leading luxury auto-
motive brands, and continues to work with
the most famous companies in the aeronau-
tical world, such as Etihad and Singapore
Airlines, with which it has created first
class cabins that emulate the comfort of a
home for their Airbus aircraft. The business
unit recently launched a collaboration with
Ducati, demonstrating its ability to trans-
pose the spirit of Poltrona Frau into new and
different contexts while respecting the
unique
characteristics
of
each
brand.
Countless automotive interiors have been
The restaurant Opera
Garnier in Paris (2012)
designed by Odile Decq.
Poltrona Frau Custom
Interiors provided the
custom-made seating,
characterized by the
same sinuous lines of the
location’s interior design.
The auditorium of the
Louis Vuitton Foundation
in Paris (2014) with
340 bespoke seats,
developed by Frank O.
Gehry with Poltrona Frau
Custom Interiors.
Previous pages. Between
Gruppo Ferretti and the
Poltrona Frau Interior in
Motion business unit there
has been a long-lasting and
successful cooperation for
the creation of complex
interior design projects,
characterized by a re� ned
elegance and domestic
atmosphere. Like in this
Ferretti 1000 deck, one of
the most recent creations.
