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Lookbook SS20
We use past experiences
and current trends to create
the future way of living.
We want the way we live to direct us onto new paths, and we
dare to let our designers challenge us along the way; using
past experiences and current trends to create the future
way of living. In doing this, we’re paying attention to societal
changes, like how people are migrating towards the cities,
meaning less space to live per inhabitant. We also discovered
how the lines between different types of spaces, and what
they’re used for, seem to be more fluid than before. Another
observation is how objects that used to be important to us,
but have been forgotten for a while, are heading towards a
revival. As a result, many of us are now starting to see value
in the tiny imperfections only found in human craftsmanship.
To support this philosophy we don’t want a piece of furniture
or a lamp to be either/or. We want functionality, dual-purpose
and aesthetic value, all in one. If we succeed in this, we
get the privilege of meeting people where they are, with
interiors that are practical and functional enough to work
in a public setting, yet with the right amount of personality
and character to meet the criteria of a home. With a mindset
like this, we’re not only challenging ourselves when choosing
what’s next, we’re also challenging the current rules of what
different objects should be. That’s our way of moving forward.
Morten & Jonas
Design Directors
