8
We’re asking you to take another look. “At what?” you may ask,
but there is no correct answer. The act of taking another look
at something is an abstract concept based on the time we live in
– the present. The way evolving trends and changing behaviours
influence how we live and on what grounds we base our choices.
Today, we’re witnessing what we see as a desire to get back to
basics. A need to move away from the artificial and temporary,
and towards the organic and lasting. It’s a sustainable way of
thinking. We encourage you to contribute by taking another look
at what you have in front of you. Because chances are you will
discover something you didn’t see before. A different point of
view, or change of context, can bring new value to the familiar.
With 15 years of design in our past,
we’re hoping to leave an impression
that will continue to last.
In this book, you can read conversations we had with people
who inspire us to make meaningful changes. We visited places
that are close to us, both literally and figuratively. What they have
in common is the ability to use accessible resources to create
something extraordinary. They have given what is right in front
of them a chance, instead of seeking the unattainable.
With 15 years of design experience, we feel a responsibility to
create everyday objects that have the potential to last – both in
condition and in character. Find them in this book and examine
the photographs. Use the tools provided in the stories to become
aware of your own decisions. Leave it out on your coffee table
or casually place on an open shelf. What we’re saying is that
we hope you want to keep the book, so it can continue to make
an impression for a long time. Because that’s what the things we
treasure have a tendency to do.
