Heracleum is a Moooi Original
design with a strong presence
in our collection since the first
introduction in 2010.
THE STORY OF A MOOOI ORIGINAL
Like almost all of Bertjan Pot’s designs,
Heracleum started out as an experiment.
The Dutch designer loves exploring
all possibilities of a material. For his
Heracleum, he experimented with LED
lights. He tried lighting many LED lights
simultaneously and experimented with
bundles of electrical wires shaped into a
branch structure. During development, he
realised it would need too much soldering.
Not willing to give up on his idea, Pot
contacted Moooi’s founder and creative
director Marcel Wanders. He came
up with the luminous idea to apply
Electrosandwich® by Marcel Wanders
studio: a technique of two layers of
isolation and conductivity coated onto
the structure. The conductive layer
on top supplied the LEDs with power.
This technique allowed the design to
be even more slender than he initially
hoped. His design and Electrosandwich®
proved perfect for each other.
Bertjan Pot, designer of the Heracleum family (Copyright © Bertjan Pot, all rights reserved).
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