Experiments with LEDs and
help from Marcel Wanders studio
resulted in the Heracleum.
The results are perpetual
slender branches lighting up
leaf-shaped lenses reminiscent
of its namesake flower.
THE STORY OF A MOOOI ORIGINAL
Like almost all of Bertjan Pot’s designs, the
Heracleum started out as an experiment.
The Dutch designer loves exploring
all possibilities of a material. For his
Heracleum, he experimented with LED
lights. He tried lighting many LED lights
simultaneously and experimented with
bundles of electrical wires shaped into a
branch structure. During development, he
realised it would need too much soldering.
Not willing to give up on his idea, Pot
contacted Moooi’s founder and creative
director Marcel Wanders. He came
up with the luminous idea to apply
Electrosandwich® by Marcel Wanders
studio: a technique of two layers of
isolation and conductivity coated onto
the structure. The conductive layer on
top supplied the LEDs with power. This
technique allowed the design to be even
more slender than he initially hoped.
His design and Electrosandwich®
proved perfect for each other.
Bertjan Pot, designer of the Heracleum
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