6
7
Meet our Brand &
company values
Handcrafted
Beginnings
Our origins are tied to working with wood and hand-
crafted furniture which is a strong tradition in Senia,
Tarragona. As there is so much wood from forests native
to the area and the people here are so entrepreneurial
and industrious, a network of companies manufacturing
furniture was established during the twentieth century.
Our company which was set up in 1988 developed from
a family business of furniture craftsmen created in 1967,
in these unique surroundings where tradition, avant-gar-
de and an incomparable know-how of the sector are
undeniably united.
Commitment to Design
Our commitment to Mediterranean talent and emerging
designers has been constant over recent years. We work
together, making an effort to understand and respond
to people’s needs. We like to know how they want to live
and what their homes and habits are like. It is essential
to adapt to changes which go beyond mere aesthetics.
Design is a great ally and a fundamental asset when
exploring new trends in home. In our catalogues you
can find well-known and lesser-known designer names
from Spain; Nahtrang, Joan Barrera, Odosdesign, Isaac
Piñeiro, Made studio, Martín Consuegra, Yonoh, Josep
Turell... and with all of these we have learnt and grown
together in knowledge as well as the creative process.
Mediterranean nature
Our olive trees and family business are our life and
passion. The knowledge and affection for our profession
and the land has been transmitted through generations.
Like many Mediterranean villages, we have become
more modern, but we still preserve this devotion to our
roots and the land which is so special to us and which
gives colour to our character and makes us so different.
From Algeciras a Istanbul… as the popular spanish song
goes, we are villages which are characterised by the land
and the sea… for our mild climate, our love of life and
our ability to share. All of this is transmitted in our way
of interpreting design, open, optimistic, sensual and full
of life… ‘What can I do, I was born in the Mediterrane-
an…”.
Modern DNA
We have an area of 15,000 m2 with the most modern fa-
cilities you can currently equip a furniture factory with.
Machines controlled by computers, automatic machines
and automated loading and unloading systems which
generate an increase in productivity and the quality
of our products, as well as making work easier for our
operators. The “Lean” (just in time) productive system,
together with that hand-crafted touch on certain pieces,
makes us unique.
We are sustainables
In 1993, we were already ahead of European regulations
by installing a silo system for collecting particles of wood
and varnish by gravity, which reduces emissions in the
environment. Following the same philosophy, we have
not lessened our determination for innovation so that
we can continue respecting the environment. In fact,
in 2008 we incorporated a water process for finishes to
our varnishing lines, and this together with previous im-
provements means that we now emit 96% less to the at-
mosphere, which is much lower than E.U. specifications.
EN
EN