Because it’s humble, it’s not
conceited, it doesn’t show off, because
it’s a tireless worker, because it never
gives up, when it falls it picks itself up,
because it doesn’t look for the easy way
out, because it loves a challenge,
because it’s innately, intensely curious
and therefore continuously explores new
paths.
Precisely, perfectly in line with
Magis’s essence, courage and spirit,
which is why a mule has for years been
the emblem of our company.
Today that mule has a name: Ettore
(Hector), like the Homeric hero, the
invincible warrior that only a demigod
could defeat.
The Magis mule
