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“I think many people will already know my “Proust armchair”. It is a romantic,
baroque chair, on which an endless number of multi-coloured dots are hand-paint-
ed using the pointillism technique. These dots cover the whole armchair, both the
fabric and the wooden decorations.
It’ s a re-design work. It is, in fact, a combination of a mock-antique armchair with
a detail from a painting of a garden by French artist Signac. From 1978 onwards,
the “Proust armchair” was produced in many versions, using different colours, ma-
terials and dimensions, and was even made of ceramics and bronze. It travelled all
around the world and was hosted in many museums.
But now some truly revolutionary news, as a paradox comes true: the “Proust
armchair” has now been transformed into an industrial rotational-moulded piece.
Ladies and gentlemen, we bring you “ Magis Proust ”. This gem of technology and
production brings new energy in its colours and atmospheres, making it a truly
timeless object.”
Alessandro Mendini
