Design and
Engineering
Beyond a simple outdoor collection, this is a manifesto of innovation,
technology, experimentation and creativity.
In-Side, the new outdoor collection by Thomas Heatherwick, uses rotational
moulding production technology to highlight the material in an extraordinary
way.
In-Side is an invitation to explore its two dimensions: the exterior, and
the interior which is revealed on the side. The material is a blend of part
post-consumer recycled polyethylene and part post-industrial recycled
polyethylene in multi-coloured flakes, created through careful research and
experimentation. This material, coupled with the production technology,
creates an unexpected interior surface, that by revealing its multi-coloured
texture becomes the collection’s distinctive feature. Each piece should
therefore be considered unique, as the configuration and colour of the
flakes vary from piece to piece.
An expression of the Magis approach, of the desire to always push beyond
the limits through new constructive languages, the In-Side collection aims
to bring the beauty of the material’s interior to the outside.
The collection includes an armchair, a sofa and a low table, all designed to
withstand the outdoors. The generous dimensions and ergonomic forms of
these pieces make them perfect for enjoying the summer, while the focus
on details and sustainability enhances their uniqueness.
The clever word-play of its name encapsulates its attractive and innovative
spirit, taking the genius loci of Magis to new heights: experimentation,
creativity and pure innovation, with a focus on sustainability.
