LUCEPLAN 2020
LUCEPLAN 2020
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CULTURE OF LIGHT
Light is life, and good lighting is a necessity. We need it to reveal and illumi-
nate every moment of our present. For Luceplan, it is the result of a combina-
tion of factors: experience, research, innovation. The sum of this process is
called industrial design. If we decide to line up the concepts of present, light
and design and apply them as a filter of interpretation of this corporate
catalogue, we will not be stretching to make a point, not indulging in nostal-
gia or rhetoric. Luceplan is experiencing the natural evolution of a lighting
company that has its roots in the typical family business approach of Italian
design. Today, however, the company is able to approach things on a large
industrial scale, and to come to terms with international horizons.
The markets where Luceplan products are most popular are concentrated in
Europe, as well as a growing market share in North America. The objective of
Luceplan is to create an industrial culture of light. This aspect is urgent for a
company that invests in research and takes risks, developing projects that
do not follow fashions but pursue an idea of rationality applied to space and
people. Without calling on literature or philosophy, we can say that for Luce-
plan the industrial culture of light is an objective relationship between the
light source and the subject, a dedicated system that tends to proceed from
the particular to the universal. It is around these thoughts that the present of
the company reaches towards the future. It is here that the legitimate, pri-
vate, independent and entrepreneurial destiny of Luceplan meets with the
personal and communitarian identity of the client. It is here that the unfath-
omable difference between a factory and a design company, a good and a
product, a technology and an innovation, tends to nestle. In Luceplan the gap
between these polarities is bridged by the rationality of forecasting, the
study of behaviors, respect for emotions, possession of a vision that ranges
across time. The company is based in Milan. Since 1978, the year of its found-
ing, it has been influenced by the culture emanating from this worldwide
epicenter of design. What remains of that worldview is the industrious effort
of a team of professionals, and the intuition of thinking about light in all its
applications: domestic interiors and contract, decor and architecture. Now
that the transformation into the electronic age has been completed, fore-
shadowing the contamination with digital thinking in the future, for Luceplan
the design of light has become a dialogue with a generation of international
creative talents who understand the know-how of Italian design, while com-
pleting it with a vertical technical approach, coming to grips with fluid aes-
thetic-formal dimensions. Luceplan has understood that the sculptural
allure of contemporary forms is generated by the urgency of a behavior.
The first element, without the depth of the second, is a mere stylistic exer-
cise. The rhythm of the present reminds us that we can no longer afford such
an attitude. The deadline of the future demands this awareness. Luceplan
has grasped all this, choosing quality as the sole decoration, innovation as
an answer, design as a distinctive trait. Design is not political, but an LED
built into a designed lamp contributes to rationalize the lighting needs of
human beings. Luceplan wants to contribute to the everyday quality of those
who choose its products in an essential and effective way, with a range of
unique lamps and the highest standards of performance.
