The Sketchbook Collection by Alex Woogmaster for Loloey is inspired by his time spent
living on the Italian peninsula, and his frequent returns for work and passion. Each
luxuriously detailed carpet features particular aspects of a fantasy palazzo and its
environs imagined by Woogmaster, with details reinterpreted through the lens of his own
sketch journal. The results are dramatically abstracted design elements on all scales,
with coloration inspired by the time-gilded drawings of Michelangelo and Bernini.
Each rug design initiates with a hand drawing from Alex’s ever-present sketchbook.
Loloey has kept authentic traces of his originating sketches throughout the collection
and translated them into fibers of the finest wool and silk. Nostalgia, grandeur, and
a gentle sense of irony combine in these elegant carpets, imagined as sophisticated
historic twists for contemporary environments. Woogmaster sees these carpet designs
as meditations, meant to layer guest experiences as they engage their surroundings,
and muse upon what lies below the surface.
