Company Profile
Lighting Makers from Venice since 1950
5 ⁄ 42
Lodes Manifesto: At Lodes,
we question everything
1–What is DESIGN?
Design is no longer a driver of uniqueness: it has become a
pre-requisite for high-quality products. Good design, and good
designers, are responsible for facilitating the relationship
between products and users, between forms and experiences.
It is more about my style than design by itself.
2–What is BEAUTY?
“Beauty is in the eye of the beholder”, right? Then, the beholder
who engages with a product decides what is beautiful.
The beauty of a product today is intrinsically linked to the
pleasure and fulfilment that this product can deliver; to the way
its features will adapt to the needs and likes of its users.
It is more about I love it! than beauty.
3–What is FUNCTION?
One input, one output. Is a straight-forward functional
relation possible in an ever-changing space of liquid social
relations? Liquid relations require repertoires of versatile
and adaptable building blocks, here and now. Relevant inputs,
my output. Cutting-edge processes and technology are
merely a functional given.
It is more about solutions than function.
4–What is PRICE?
Price buys a certain quantity. Yet, does price buy the positive
experience of achieving a pleasurable objective seamlessly
and reliving the rewarding accomplishment time and time again?
Personally, that is priceless.
It is more about value than price.
