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> > Listone Giordano

Listone Giordano

80

Listone Giordano: Natural Genius, 15 61

biogra�ia
Nasce ad Asiago nel 1972. Frequenta la Scuola Italiana Design di Padova.
Entra nell’azienda di famiglia molto giovane, dove inizia a svolgere il
ruolo di designer definendo sin dall’inizio le linee guida dell’Identità Lago.
Dopo il suo arrivo l’azienda orienta il suo know-how su un prodotto
contemporaneo utilizzando nuovi canali di comunicazione con stile
innovativo.
Oggi Daniele Lago è Art Director e Ceo dell’azienda. Il lungo periodo
a stretto contatto con i problemi di produzione, la sua capacità di
delineare strategie marketing efficaci e al tempo stesso di sperimentare
nuovi canali di comunicazione, fanno di Daniele Lago un designer che
ha affinato le sue doti creative direttamente sul campo, sviluppando una
professionalità concreta vicina alle dinamiche produttive e attenta ai
mercati in evoluzione. Ha firmato tutti i prodotti attualmente presenti nel
catalogo dell’azienda. Ricerca, innovazione, cambiamento, rigore formale
che non lascia spazio alla decorazione fine a se stessa, progettazione
funzionale orientata a far vivere la casa in maniera essenziale, queste le
parole chiave che caratterizzano il lavoro di Daniele Lago.
Born in Asiago inthe 1972. He attended the Italian School of Design
in Padua. He joined the family’s company at a very young age,
where he started as a designer by designing right from the start the
guidelines of Lago’s identity. After his arrival, the company focused
its know-how on a contemporary product by using new communication
channels with an innovative style. Today, Daniele Lago is the company’s
Art Director and CEO.
The long period in close contact with production issues, his ability
to define effective marketing strategies and at the same time experiment
with new communication channels made Daniele Lago a designer who
refined his creative qualities on the field, by developing a professional
approach close to manufacturing dynamics and with a focus on evolving
markets. He designed all the products currently in the company’s
catalogue. Research, innovation, change, aesthetic rigour that does not
leave room for decoration for its own sake, functional design focusing
on an essential style for the home: these are the keywords featured
in Daniele Lago’s work.
slide
designer Daniele Lago
biogra�ia
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