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Storage Cabinets

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Light switches, Socket outlets

Doors

Parquets

Wall panels

Wallpapers

Rugs

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Mirrors

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> > Listone Giordano

Listone Giordano

80

Listone Giordano: Contract, 11 142

Per estendere anche al sistema distributivo quella costante
ricerca di qualità che accompagna il prodotto fin dalla
selezione della materia prima in foresta, Margaritelli,
a partire dal 1995, ha intrapreso un innovativo progetto
commerciale ispirato al franchising che ha portato in pochi
anni alla creazione di oltre 500 punti vendita nel mondo
(Parigi, Londra, Barcellona, Città del Messico, Shanghai,
New York, Pechino, ecc.), tutti dedicati al parquet, e
caratterizzati da una forte immagine coordinata a marchio
Listone Giordano. Tra i punti di forza del nuovo concetto
di vendita spiccano gli evoluti sistemi espositivi per
la presentazione e spiegazione dei prodotti, l’articolato
sistema di comunicazione e marketing e l’innovativa
gamma di servizi al cliente.
To extend the Company’s quality commitment through a
distribution channel that starts with the selection monitoring
of raw material from the forests, Margaritelli since 1995
has embarked upon an innovative commercial franchising
programme that has brought in few years to the creation
of over 500 specialised hardwood - flooring retailers in
the world (such as Paris, London, Barcelona, Mexico City,
Shanghai, New York, Beijing, etc.) all devoted to the wood
floor, and characterized by a strong image coordinated to
mark Listone Giordano. Some of the most important aspects
of the programme include the evolution of in-store product
display systems, articulated communication and marketing
concepts and innovative customer services.
9

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Listone Giordano

Contract 11 of 142

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+43 670 308 0073 info@viva-interiors.com

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