LIGHT-POINT.COM / 19
Nital Patel, Head of Design, LIGHT-POINT
Nital is a uniquely experienced creative professional,
who has been working with high-end, design-led brands
for many years.
An industrial designer, trained in the UK, Nital’s creative
acumen has been heavily informed by a Scandinavian
design approach, honed whilst working for an award-
winning luxury goods manufacturer JACOB JENSEN,
based in Denmark.
This approach puts a sense of context, aesthetics and
materiality at the centre of the creative vision, and is
underpinned by a strong commercial awareness.
Regardless of a brand’s country of origin, Nital can
recognise a brand’s strengths, and where these could
be positioned to achieve strong brand awareness,
increased revenue and competitive advantage.
